- Lately, I've been feeling a bit overwhelmed.
You see, here on this channel,
we've been posting something almost every single day
for quite a long time now.
Now, we have a whole team of people helping us do that
on this channel.
But right now, there is this surge of content
that claims that I can automate
the entire video creation process all by myself using AI.
Thousands of videos, like these ones,
promise automation, efficiency, and an easy way out.
And they claim you can automate
the entire video creation process.
Everything from the scripting all the way through
to the actual editing of the content.
And if you've used AI tools,
you know that this can be pretty fast.
You can do this in a matter of hours or even minutes,
depending on what you're trying to do.
These videos claim, though, that if you take advantage
of these tools the right way,
you get to essentially sit back, relax,
let your channel fly off into the sunset,
and then, not only that,
you get to collect potentially hundreds of thousands
of dollars almost passively.
Hm, here's the general idea.
- [Instructor] In this video,
I'm going to show you how to bulk create YouTube Shorts
using ChatGPT, Canva, and Google Sheets.
(machine whirring)
Delete these three extra pages.
I don't need them.
I just need one page.
And then I'm going to bulk create 28 other pages.
- So it seems like a shortcut to success,
and I get it, I see the appeal in wanting to try this.
And apparently, so do creators like even Casey Neistat.
(mysterious music)
(printer clicking) (paper rustling)
- That was the worst video I've ever made.
That video sucked.
And it sucked because it had no humanity.
It had no depth to it, no soul to it.
- In the pursuit of growing our channels, though,
be it for subscribers or even trying to make a little money,
we cannot forget that the person watching the content
at the end of the day is a person.
You can use AI to make the content,
but it always gets marketed to a human person.
And people have emotional responses to content.
They dance to good music.
They cry when they watch films like "The Notebook."
Content makes people feel something,
and you want that connection between you
and the person watching.
Underneath all of our videos, we have the comments section.
And that comments section tells us so much
about the kind of people who watch this channel
and then the passion that they have
based on that they're making on their own channels.
There are people in our community
who live in the comments section of these videos
pushing one another to keep going.
You'll find people who are holding on
by that last single thread,
but they're still so passionate
and they do not wanna give up on YouTube.
And these are the people who we are trying
to connect with when we make content here on this channel.
Ideally, when we make videos,
you feel our passion for what it is we do here on YouTube.
And I can say with confidence that we feel your passion.
Which brings me back to the topic at hand.
Because AI-generated content
kinda lacks that word, doesn't it, passion.
It's always missing a little something, right?
That just human touch.
Why would we wanna risk fully automating
the video creation process
and essentially throwing away everything
that makes our channel unique?
Cash, I guess, and I come bearing bad news.
We all established that the person watching the content
is a person, right?
Well guess what?
A human person is also who's gonna watch your channel
to determine if you qualify
for the YouTube Partnership Program.
Even though they've reached the benchmark criteria
for getting monetized on YouTube,
we have seen numerous channels not make it into the program.
So it is essential to understand
what these guidelines even are if your goal
is to get monetized on YouTube.
But those monetization requirements
aren't even the only hurdle that fully automated channels
have to overcome.
Another thing for getting monetized on YouTube
is going to be abiding by YouTube's community guidelines.
Channels consisting of similar content,
where videos are only slightly different
from one another, are not eligible for monetization.
Put simply, if you're relying very heavily
on templated content that's essentially the same thing
over and over again, you're going to struggle
to get monetized.
One example you can look at are channels
that just basically specialize
in uploading the same rain sound clips over and over.
I had an example I was actually gonna put onscreen,
but that channel no longer exists.
All YouTube is trying to do here is surface channels
that add value to the platform.
They want to discourage creators from producing mindless
or monotonous content.
If your content doesn't offer anything meaningful
or educational or any kinda narrative whatsoever,
it might be seen as templated content.
Channels that rely heavily on content created
using templates, mass-production methods,
or programmatically generated
by artificial intelligence systems
are not eligible for monetization.
But here's the thing.
We're not saying that AI is somehow bad to use
in any part of the video creation process.
In fact, we, ourselves, are developing a number of AI tools
that can help creators like you create better content.
We have a title generator.
We have AI daily ideas.
We have an AI description generator.
There's an AI coach that connects directly to your channel.
These tools are designed
to make your content creation workflow
a lot more clean and seamless.
They have a lotta benefits,
and they can be a good aid in bringing your vision to life.
You may have seen this video recently
from our friends over at Think Media
that showcases the process of creating Shorts
from a long-form video.
When using AI tools like this correctly,
it can save you a lot of time,
especially if you're trying to upload long-form videos
and Shorts as well.
- Is this perfect? No.
But I do know this is gonna get better and better over time.
But one thing I love to do to actually make these way better
and actually perform better is by putting them
into an editor.
- So at the end of the day,
even though he loved the tool, Nolan still had to take
what AI produced, bring it into his video editing software,
and improve and iterate on it further.
The moral of the story here is that creators
who are using AI to aid in content creation
instead of fully automating it are the ones
who, at the end of the day, are gonna win.
My goal here is essentially to discourage you
from trying to fully automate
the content creation process.
A bunch of people have tried it,
and a handful of them have probably struck gold.
But when content has an extreme low barrier to entry,
the market gets saturated quickly.
The thing that makes your content harder to replicate,
though, is you and your unique human perspective.
And it's really easy to add that perspective
when you're chasing down a type of content
that you, yourself, are incredibly passionate about.
You'll know the perfect things to say
and everything you need to do to bring value
to that specific audience.
AI can automate a bunch of this process for you,
but that doesn't mean you should take a back seat.
Take the time you save and invest it in other areas
of your channel so you can grow faster.
And while we're on the subject of AI,
check out this tool we made right here.
When used appropriately,
we think it'll help creators grow a lot faster.