Videocon Industries Limited is a large diversified Indian company headquartered
in Mumbai. The group has 17 manufacturing sites in India and plants
in Mainland China, Poland, Italy and Mexico. It is the third largest picture
tube manufacturer in the world. The group is a US$5 billion global
conglomerate. Corporate profile
The Videocon group's core areas of business are consumer electronics and
home appliances. They have recently diversified into areas such as DTH,
power, oil exploration and telecommunication.
= Consumer electronics= In India, the group sells consumer
products like colour televisions, washing machines, air conditioners,
refrigerators, microwave ovens and many other home appliances, through a
multi-brand strategy with the largest sales and service network in India.
Since the entry of Korean Chaebols and their rising popularity in the Indian
market, Videocon from a stand-point of market leader has seen a slow decline to
become a no 3 player in India. The company continues to do well in the
washing machine and refrigerator segment but has significantly lost ground in the
consumer electronics space, thanks to the mindset of Indian people who crave
for foreign brands = Mobile phones=
In November 2009, Videocon launched its new line of mobile phones. Videocon has,
since launched a number of handsets ranging from basic colour FM phones to
high-end Android devices. In February 2011, Videocon Mobile Phones launched
the hitherto unknown concept of 'Zero' paise per second with bundled SIM cards
of Videocon mobile services for 7 of its handset models.
In July 2015, Videocon Mobiles launched its own flagship smartphone Videocon
Infinium Z51+ in India for ₹5499. = DTH=
In 2009, Videocon launched its DTH product, called 'd2h'. As a pioneering
offer in the Indian DTH market and introduced first radio frequancy remote
in india, Videocon offered LCD & TVs with built-in DTH satellite receiver
with sizes 19" to 42". = Telecommunication=
Videocon Telecommunications Limited has a licence for mobile service operations
across India. It launched its services on 7 April 2010 in Mumbai.
= Retail= Videocon owns three retail brands :
Planet M, DigiWorld and Next. Acquisition of CPT arm of Thomson SA
Videocon acquired the colour picture tube businesses from Thomson S.A. of
France having manufacturing facilities in Poland, Italy, Mexico and China along
with support research and development facilities in the fiscal year 2005. The
acquisition catapulted Videocon into the No. 3 slot in the global pecking order
for CPTs. In 2005, Videocon Group took over
Philips color TV plant and took over three plants of Electrolux India. Today,
it has evolved into a conglomerate with annual revenues of over US$4.8 billion.
Awards and Recognition According to the Brand Trust Report 2012
published by Trust Research Advisory, a brand analytics company, Videocon's was
positioned 51st among India's most trusted brands. Subsequently, in Brand
Trust Report 2013, Videocon was ranked 25th among the most trusted brands in
India while according to the Brand Trust Report 2014, L&T was elevated to the
17th position among India's most trusted brands.
See also Reliance Industries
Tata Group Aditya Birla Group
References External links
Official website