Let me ask you a question.
Did you know that more people subscribe from your channel homepage than from your videos?
So, how do you convert more of those viewers into subscribers?
[music] In this video, I discuss the different ways
that you can optimize your channel homepage so you can convert more viewers into subscribers.
Hello, my name is Herman Drost from drostdesigns.com.
If you want to grow your audience on YouTube and generate traffic leads, and subscribers
on autopilot, hit the subscribe button or hit the bell notification icon.
Why are subscribers so crucial to the success of your YouTube channel?
Subscribers tend to spend more time watching your videos than non-subscribers because they're
more interested in viewing your content, and watch time is one of the main ranking factors
for YouTube videos.
Subscribers also help with view velocity in the first 24 and 48 hours because they drive
the initial views for your videos.
They're the ones that get notified by YouTube when you uploaded a new video.
So if they have notifications turned on, they'll be alerted when new videos are published.
Let's look at the five ways you can optimize your channel homepage to convert more viewers
into subscribers.
Number one, visit YouTube Analytics.
You'll notice on the graph that the channel other line is longer than videos.
This means that more people have subscribed to your channel homepage in the last 30 days
than from your videos.
Place yourself in the mind of your viewer and ask yourself these questions; Is the content
relevant to me?
Will I learn something I don't already know?
Does the channel or the videos on the channel contain lots of values that I want to subscribe?
If viewers don't find the content on your channel valuable, why should they subscribe?
Number three, channel banner.
Your channel banner is what catches the eye when people first visit your channel homepage.
If viewers can't understand what your channel is about within the first 5 or 10 seconds
of viewing your channel banner, they'll probably leave.
If you have a great channel banner that clearly defines what your channel is all about, then
your viewers are going to want to explore further.
It's similar to having a great title for your blog post.
If the title captures the interest of your visitor, they'll want to read the whole article.
You can also add relevant links to your channel banner.
I highly recommend including a subscribe link to make it easier for viewers to subscribe.
Number four, channel trailer.
This is an intro video of 30-60 seconds that summarizes the content of your channel.
What should you include in your channel trailer?
Start off with a hook that captures the attention of your viewers.
It can be as simple asking a question about the biggest problem your visitors may have.
For example, on my channel, you could ask, "Are you struggling to grow your YouTube channel
and want to get more views and subscribers?"
After you’ve hooked your viewers in the first few seconds, then explain what your
channel is all about.
You might also want to mention your posting schedule, like which days are you going to
upload new videos to your channel.
Invite people to subscribe at the end of your video and tell them why they should subscribe.
Avoid placing an end screen at the end of your channel trailer because an automatic
subscribe button will pop up.
Keep in mind that once people have subscribed to your channel, they're not going to see
your channel trailer.
Therefore, you might want to include a featured video or playlist for returning subscribers.
If you don't add a featured video or playlist, then your default content will appear.
Number five, organize sections into playlists.
When people visit your channel homepage, you want to give them a clearly defined path to
watch more of your video content.
Therefore, you want to organize your channel homepage into sections that include playlists
that people wish to watch.
Place your most important playlist at the top, followed by other playlists that provide
content that your viewers wish to watch.
Tie the entire audience so you can put so you can put yourself in the same shoes as
your viewers as they're watching the content on your channel homepage.
Make sure you also include a description of your playlist because that description will
appear above your videos on the channel homepage.
Your playlist description will help motivate people to check out the videos in the playlist.
Another tip is to make sure that your thumbnails are congruent.
If your thumbnails are a mixture of all kinds of different colors and graphics, it may be
hard on the eyes and therefore, cause your viewers to leave your channel.
Therefore, try to have similar graphics in your thumbnails so it's obvious that these
thumbnails belong to your channel.
This will also help your viewers to recognize your videos when they're listed in the search
engines.
Here are some important things to keep in mind.
If you have some old videos in your playlist that contain outdated content, replace them
with newer content.
If you find that not many people are subscribing to your channel or you're not getting many
views, then ask your audience for content ideas.
You also take the questions that people ask in the comments then create a video that answers
their question.
Treat each subscriber as a real human being that has aspirations, goals, values, and emotions.
Now you know five ways to convert viewers into subscribers by optimizing your YouTube
channel homepage.
Let me ask you an important question; What do you struggle with the most when it comes
to your YouTube channel?
Post your answer in the comments below.
I'd love to read them.
Click the card icon to download my free report, YouTube Editing Secrets.
You'll learn the shortcut to editing your videos right on YouTube without having to
buy any expensive software.
If you want to learn how to grow your audience on YouTube and generate views and subscribers
on autopilot, click the subscribe button below and check out the related videos.
I'll see you in the next video.
[music]