(DailyVee theme, triumpant rock music)
- [DRock] You like the intro?
- You crushed it.
It's too long for some people, I get it.
It's not a YouTube thing.
We're about to make it a YouTube thing, mother fuckers.
("We Get To Runnin Away" by JMKM)
How many of you guys remember the scene
that happened right here?
What episode is that?
Remember that recall?
Go ahead, says we're arriving, arrive...
- [Woman] Here you are. - [Gary] Thank you.
- [DRock] Thanks you. - [Woman] You're welcome.
- [Laurel] Hi Gary. - [Gary] How are you?
- [Laurel] I'm Laurel. - [Gary] Good to see ya.
- [Laurel] Nice to meet you. Hi, nice to meet you.
- [Gary] Stop being full of shit.
- [Laurel] Yeah. - [Gary] Good.
- [Laurel] Leading by example. Do better.
- [Gary] All internal, right? - Yeah, all internal.
- [Gary] From a global perspective.
No, if you're happy with it.
So Westin Reeves just tweeted, (bell dings)
"How can I get a signed book without buying one off of eBay?"
I just replied, let me make sure
I get the exact reply 'cause I just replied.
I know what I wrote. (bell dings)
You just got one.
Garrett Green, who works with me and works with
Tyler is now gonna get one.
I'm gonna come in the office,
we'll film it, I'm gonna sign it,
we're gonna send it and I'm gonna post this video so every
one of you understand that scaling the unscalable and going
deep and living the thank you economy, my secret best book,
matters because it just does.
Just doing the right thing works.
It works in a way that's hidden.
I don't know what the ROI of Westin means to me
for the rest of my life.
I don't know if this $44 execution is
gonna return me money.
I know that putting that into
the ecosystem is gonna bring value.
Will Westin tell that story four or five times?
Probably.
Heck, I do it all the time but now I made this piece of
content, that may inspire somebody else.
Doing the right thing is the right thing.
These are customers, these are people that are advocates,
these are people that give a crap about what you or your business
do and we do not treat them with the respect and the gratitude
and the empathy that they deserve and thus our actions and
marketing don't reflect that and we leave an enormous amounts of
long-term brand building value on the table in exchange for
short-term sales tactics.
By the way, great job, Garrett.
19 seconds in, boom, jumped in, ready.
And Westin right back now,
"You're the man, Gary. I apprecaite you."
And four or five people already asking for another book, too.
(DRock laughs)
Put that whole little part at the end, when it,
as a, you know. Not in it.
After we end it, you know.
The beep, you know.
- [Kristen] Hi. - Hi.
- Thank you for coming.
Things are running a little late.
We're at the halfway point.
Three years ahead-- - You know what?
I'll jump in there.
I don't I don't think I'm three years ahead,
I just think I'm today. You know?
- Everybody else is three years behind?
- I genuinely believe that,-- - Yeah.
- by the way and I think it's because of reporting or the
politics within an organization.
I think I bring what, if I look at this last five years that
I've run my agency and the work we've done with the biggest
brands in the world is it's just an entrepreneurial mindset.
You know, I think you need to make, you need to walk in with
naive eyes to everything.
My big theory is I try to put
myself out of business every day.
(audience member sneezes) Bless you.
The things that I'm passionate about Facebook, influencers,
Instagram, for the right brand Snapchat, I could care less if
they go out of business tomorrow. Right?
I have no emotional ties to anything.
I don't see any vested interest in the long term for what works
for me three years ago to work for me now.
The process of driving down creative costs but not giving up
quality because, by the way quality's subjective, you know,
but it's perception.
When you pay for something it's what you,
then you deem its value.
You don't value the video I want to make for you for 37,000 the
same as your above the line creative agency charged for 540
even was the same exact thing.
That's how humans roll.
What's interesting is there's an appetite to not be romantic and
that is a mindset that is
extremely attractive and much needed.
You can't be tied to anything right now.
It's just moving too fast.
- Speaking of moving fast, you've got to go to London.
- Yes. See ya, thank you. - Thanks, Gary.
(audience applause)
How are you? You good?
Good to see you.
("On Me" by JMKM)
You know, I think that obviously I'm out and
about in a very significant way
and so will bring awareness to
it in general, outside of even client.
Current clients for Vayner or
which will be a gateway to this opportunity.
Also, I have a lot of people through my own vlogging
and things of that nature that follow me.
Filmmakers and things of that nature on YouTube and other
platforms that will probably see this association and have more,
I mean they should already know Vimeo given the quality but
I think it's a brand play and a execution play.
So obviously, you know, I think one of the interesting dynamics
of how I saw this is
I'm a big believer that you have to always
reverse engineer what you're doing for your client and so as
you can imagine in this JV if this structure executes the
video work instead of my
own production in-house capabilities,
I'm sharing the revenue.
In essence I'm taking dollars out of my own pocket, however,
I always want to give my clients the best and brightest options
in every scenario so I think the support comes from awareness,
branding, being out there and speaking to it and then
obviously being a very extremely strong sales engine to the
opportunity and more importantly helping a lot of these
incredible filmmakers
understand the nuances if they haven't worked
in the past with brands of the creative freedoms and
some of maybe the limitations.
And so being a handholding process to the interpretation
I think could be, to make it
go faster, smoother and more successful.
I think the thing I've learned in building an agency in the
world where I used to interact with them is having that context
brings a lot of value.
3:01 P.M. big shout out the
Suite 301 in Mount Ida College 1994.
You know how we did it. (laughs)
Oh God. (DRock laughs)
Yeah, no I think there's a lot going on with that.
- [James] We were working, Gary. - [Gary] I believe you.
Hey guys. - What's up, DRock?
- [DRock] Wait, was that the one we had to do the video about?
- I think so. You didn't get it?
Yeah, so that's how it is.
We didn't need to do a fucking fancy.
Let's just do it the way it actually is.
I don't know why we are so over complicating it,
I know why I am.
I'm not so sold why I, with some
combination of you guys, haven't figured this out.
For me, as well, on that one issue.
- [Man] What is your backbone other than Gary's opinion and
your opinion, why the fuck you made that decision.
- I don't know. There's a million people that
work in New York that do that.
But by the way, that's exactly the point.
Here's the best part, I don't want to make
anybody do anything.
I do not want to meet Sally and you tell me to convince her that
the right path for her is to become a unicorn.
I'm done with unicorns.
I only want one unicorn the guy that plays there.
That's it.
Boom, in the slot, go do your thing.
'Cause then we can go fast.
Then we know exactly what their titles are,
there's no confusion.
Now, we layer the complications.
Everybody needs to get as far as they can, if you get 100%
alignment, you send me something
that you say this is 100% in alignment,
I don't even open the PDF, I say approved,
we all move fast.
That needs to be the framework that this company works on.
That is the magic but we're spending way too much time
debating with you guys when
I'm gonna make the ultimate call anyway.
Right, I'm the bottleneck in it anyway.
I'm gonna sign off somewhere so what's really smart is all
succumbing to that reality.
First of all, it's better for you.
It's better for me.
We don't waste time.
We enjoy our interactions on moving the company because we're
just, we just know that we're gonna do everything that we get
to agree on and then the parts we're not,
we're just gonna line item them.
We'll probably spend a little more because we have ambitions
as being senior people and trying to get to that place but
if not there's gonna always be those things
and that's how we'll win.
Walk with us, guys.
Leave your laptops here, unless you need it,
which you can bring them too.
Right and maybe, right.
Right, right, right, right, right, right.
- I guess I'm not in a hurry. - Yeah, I got it. I got it.
How'd the (censored) meeting go? - Oh, fantastic.
- Crushed? - Yeah, super crushed.
- Hey, Katie! - Yeah, no they...
- [Gary] Nicole.
What about, this is ridiculous.
(group laughter)
- Flying to CES, you're speaking in New Orleans the morning
you're flying to CES.
We can go private, it's looking like it might be about 22K.
I'm looking for a cheaper one.
You can go direct and get there sooner but not first class or
you can connect in Houston or Dallas.
- First class? - Yeah.
- And I'll get there on time if I connect?
- I mean you get there that evening.
You can land at 7:50, connect first class,
it's like 7 or 8 o'clock local Vegas time.
- The ability and quality level of the TV layer.
("Laura" by Wolff)
- [Gary] Like, I get credit for things that I'm oblivious to.
You know what I mean? Just like that's a good example.
Yeah, like people I think that I'm too cool.
I don't even follow her.
But I'm like eh.
By the way, this is the story of my life.
You know that the reason I actually got girls to like me
in high school was that I was so into baseball cards that when
they started liking me a little bit more in kind of my junior,
senior year that I was
A, scared of them still 'cause I was maturing slowly and
B, all I want to do is build businesses that because
I wasn't reacting to them liking me it made them like me more
and that's basically what's happening in business.
People think that I'm doing something 'cause
I'm too cool or I think it's--
- Right. - I'm just so--
- High rollin' by accident? - That's the whole part of it.
It is by accident.
It's always been by accident 'cause if you do it on purpose,
the other person can taste it. - Yeah.
- But they just they're equating a little different.
They just think I might be too busy or
have all these opportunities.
It's actually just, just I don't know.
I didn't not follow (censored) because, well then,
actually maybe it is true.
Maybe that actually is true now that I think about it.
- It's just the most genuine form of it.
- Yeah.
- We should hop out before we get to the tunnel.
- Yeah. - Okay.
- [DRock] Do you want to say something?
- Yes. - [DRock] No, more.
- Going to London.
(rock music)