Are you still not sure whether or not you should start a YouTube channel in
2019 whether that's you being a local business to a smaller audience or even a
larger business with a national reach of b2b style business right well in this
video I'm gonna discuss whether or not you should be starting a YouTube channel
for your business in 2019 so stay tuned here we go
all right welcome back everybody and thank you for joining me my name is
Jordan Steen also known as Cereal Entrepreneur and at this channel we talk
all about starting a marketing agency starting a YouTube channel or a blog
really just building an online business and if you're interested in any of those
topics you're gonna want to hit that subscribe button and the notification
bell in the bottom right hand corner of this video so you get updated with all
of our future videos free trainings free resources are free giveaways that we do
for our courses everything we do here at my channel now YouTube is the second
most popular search engine only to Google which is the same company right
and they run through each other actually a lot of the data that they pull in goes
through both platforms with over 30 million visitors every single day
YouTube is getting a ton of views and a ton of time is being spent on YouTube
watching businesses videos brands influencers all types of content but the
question is should you start a YouTube channel for your business so let's talk
about that oh and PS if you already have a youtube channel or you're thinking about
starting one and you're concerned about like getting views make sure to stay
tuned to the end of today's video we'll talk all about how to get way more views
on your YouTube videos so guys there are 5 billion videos viewed every single day
on YouTube that is a ton of content so needless to say no matter what industry
you're in there's probably some type of content that's out there around your
industry that people are watching that being said you should be on YouTube
creating video content not only because it's a goldmine but because people are
there looking for content that you could probably be giving them which is going
to give them more of a reason to go and look for your brand find your products
or services or really just listen to you as an authority in your industry so
we're gonna go into four things that are really going to help you determine if
you should start a channel or not but I'm gonna go ahead and tell you right
now it doesn't matter if you're a local business if you're a large business with
the national or international reach there is a way that you can take YouTube
and have it actually benefit your business for more sales more lead
generation more engagement with your brand overall one of the biggest
examples that I like to talk about with local businesses especially is given a
real estate agent and what they should do with the
Youtube channel see a lot of real estate agents like to go on YouTube and post
their home listings like their newest listings or just their newest homes
they're selling things like that but the issue is nobody's going to youtube to
search for homes right so the fact that they're putting homes there is great but
it should only be really then taken and put on the website it shouldn't even be
a video that you put publicly on your YouTube channel
right because no one's going there to see that type of video the only place
they would actually view it would be on your website on that sales page for that
home right so you wouldn't actually want to take that approach what a real estate
agent could do is maybe a DIY channel on how to do it yourself around prop water
with projects around the home or they could create a channel on what you
should what you should be doing or shouldn't be doing when you're buying or
selling a home things to make the process better easier your home more
valuable you know how-to videos for people buying and selling homes versus
actually going on there and listing their homes on a channel right so you
could take that video and then make it marketable to your local audience
targeting people who are looking for things in that area but not only that
just anyone in a given area looking for information on real estate right so
that's what you have to really understand and take into consideration
is is the content useful to an audience or not so really everything I just
covered goes over the first point which is anyone can start a channel it doesn't
matter who you are it all depends on the type of content you're creating and how
you plan to monetize on that content right so if you're a real estate agent
doing how to buy home how to sell a home you could even create a mini online
document that you sell to home buyers and home sellers for say ten dollars and
it gives them everything that they're going to want right so you start a
preview of a bunch of the stuff that a home buyer or home seller is gonna want
to know about selling and buying that home right and then you take them
through a step-by-step process you build out a guide that you then sell for ten
dollars and if it becomes really really useful to buyers and sellers it's gonna
be spread out throughout the entire real estate community so now even though
that's not their primary focus you've opened up an easy revenue stream for
them to bet to make that way they have something
outside of home sales bringing in revenue for their business so not only
did you create a really cool marketing tool because we have all this video
content now but you also have something that you can use to generate more
revenue create a new revenue stream for that business so if you're strongly
considering starting a YouTube channel I definitely recommend checking out our
video we've just put together like a week ago on starting a YouTube channel
in 2019 now the second thing we need to discuss
is whether you can stand out from the rest or not right and so here's what you
really have to ask yourself are you someone that can go on-camera if you
don't feel like you're gonna be great on camera you don't have the personality
for it that's okay there's actually ways where you can shoot video content
without your face ever even having to be on camera you could do voiceovers if you
like which a lot of people are more comfortable with therefore making it
much more visually appealing to people making you stand out more right so it's
all about how you approach it but not only that it has to deal with the
content as well right are you able to make content and take you know
information in your industry and actually build it out to where it's
gonna be useful to your audiences so quick pro tip a good YouTube video
should never look like a commercial it should be entertaining it should be
informative it should be funny it should do something that's going to trigger an
emotion versus trying to give me a product or a service or put that product
or service in my face okay don't let your stuff be salesy because
that's what everyone else out there does and that's why most people fail with
YouTube channels because they don't think about the fact that the most
important thing to a person coming to YouTube is the actual content itself not
the product or service that you're trying to push and then lastly guys one
of the best things I can tell you is if you're just starting at the very minimum
you need very good audio quality because if they can't hear you video is useless
right if you're trying to do training and information or anything that
involves you actually speaking or any type of sound it needs to be good
quality if people don't hear good quality sound they're gonna skip your
video next if you can afford it good video and lighting and any type of other
equipment that's gonna help you do a better job and produce a better product
is really what's going to make you stand out a lot of people do it the lazy way
they buy a cheap camera which is fine this start but eventually you have to
start moving your quality of production up and
start you know competing with those businesses that are actually spending on
production so quick question have you ever stopped watching a video because it
was just that bad the audio the video I'm sure you actually might have
probably seen one of our very first videos where I was not anywhere near
close to a videographer but some of our first videos didn't have the best audio
and visual quality have you ever stopped and not even necessarily with just ours
but have you ever stopped listening to one in general yes or no leave it in the
comments but all of this guy's leads to my third point which is give your
audience what they want like I said earlier with content it needs to be
valuable but it also needs to be what they want if people aren't searching for
a specific home listing and a specific place then that's not what they want but
if you can go online and see that there's a ton of search volume for
people looking to buy or sell a home or how to buy a home by themselves or
first-time home buyers information you know stuff like that
if you can find a way to create a video that's gonna be beneficial and valuable
to those people you're going to generate a buzz and get an audience and start
generating money somehow there's so many ways to take a YouTube channel and make
money from it but if you're putting all of these videos out there and you don't
know how to target them for example if you're putting out a video on how to buy
a home and you name the video Keller Williams real estate agency buying the
home like you're probably not doing the right type of targeting even keyword
wise to get that video out there right so understand not only giving them what
they want but how to deliver what they want because if you can't deliver the
content that they want properly you're gonna mess up and you're never gonna get
views on your videos which that's a pretty big tip that video I told you
about the beginning of the video about how to get more views you should stay
till the end finally the fourth thing what you need to get started basically
guys all you really need if you want me to be super basic is your smart phone
which needs to have a decent camera on it I would say one of the newer iPhones
it doesn't have to be the newest one but one of the newer iPhones or Android
phones so that way the camera quality is good get an external mic I recommend
getting an external mic because it's gonna make the quality of your audio
much much better which aren't too expensive they're anywhere from probably
20 to 30 50 a hundred dollars depending on your budget but you
can find a decent external mic I'd recommend at the very least getting some
softbox lights which are super cheap as well so that way you have a decent
visual appeal next would be clickfunnels and that's simply to drive leads so that
way you can get remarketing or use the really remarketing to follow up with
people that you're sending video content to you want active campaign if you want
to actually send email content to those people that you're collecting
information on active campaign is amazing and that helps you again build
your audience even further right build the trust build the relationship the
only way to do that is not only via video content that's a great way to
start but you have to continue the relationship and email marketing
remarketing via the people who are watching your YouTube content is one of
the best ways to do that and then finally if you feel like making a mini
course or a mini training or any type of mini info series for your audience I
would recommend looking at kajabi to build these online training segments and
that's what we use to build all of our online courses it is easily the best
platform hands down I started with teachable I strongly strongly recommend
avoiding even going down that road because of tracking capabilities because
of just design it's just super flawed in my opinion kajabi is the way to go if
you want check out any of these products that I just mentioned right below this
video in the description we've left them all there for you as well so the last
thing I really want to ask you guys is if you have a social media marketing
agency or a digital marketing agency or if you have clients for your agency
that you haven't you know even thought about starting a YouTube channel for my
question is why why don't you think it would be beneficial to them is it that
they don't have the budget or do you think that they just wouldn't even be
interested in YouTube marketing so I want you to leave that in the comments
below this video but that's pretty much it for this video training guys since
you stayed till the end you're gonna want to check out this video on getting
more views it's all about YouTube SEO and making your videos actually rank in
search results oh and last but not least if you haven't subscribed hit that
notification bell and subscribe I promise you won't regret it but that's
it for me and I will see you guys on the next video until then Cereal
Entrepreneur out bye guys so guys there are five billion of shit
is it Jesus okay see there is a ton of search volume for P P people looking P P
looking ready to start living the six-figure work where ever be your own
boss lifestyle well at Cereal Entrepreneur Academy we'll teach you how
to use a laptop and Internet to start your own social media and digital
marketing agency get started with our free Facebook Ads training links in the
description below guys see you in the course Cereal Entrepreneur out