search engine rankings are important for any business but it can be hard to know where to
start there are so many factors that go into search engine ranking and most of them are out
of your control you need to work a strategy with the tools that you have available not against them
the best way to improve your products search engine rankings is by optimizing for search
engines running ads to your products and promoting listings on social media and before we get into
the content make sure you guys give this video a thumbs up if you want to rank higher on amazon's
search engine and be on page one it's very important that you optimize your listing for the
search engine one of the big things that you can do is run ads to your products too but it's very
important that you have your keywords optimized in your listing you can also use social media to
promote your listing and attract new visitors by following these simple steps you'll be able
to boost your listing search engine rankings and get more traffic coming in number one optimizing
your listing for the search engine when you are optimizing your listing for the search engine make
sure that you're using your keywords throughout your listing you can use them in the brand
title bullet points and description you can also use different variations of your keywords so that
your listing shows up for more searches and this doesn't mean keyword stuff you want to make sure
that you're using keywords related to your niche so this is going to take a little bit of work what
i recommend is research your niche understand what your customers are searching for and give
them what they want if you understand that right there that is very very powerful and then any
niche that you go into you can dominate one tip that i recommend is going to the search bar the
search bar is going to be your best friend when it comes to this typing in keywords and watching
the search bar auto populate for you the amazon algorithm is going to auto populate long tail
keywords and it's going to give you an idea of what customers are searching in the search bar to
find products these are exact keyword phrases that people are searching in the search bar so this is
very powerful if you use this to your advantage if you want to learn how to find keywords for merch
by amazon watch this video right up here okay i go in more into depth with finding keywords on
amazon all right number two is going to be running ads to your products this is a great way to boost
your search engine rankings on amazon i have done this over and over with products where i rank on
page three then as soon as i get a sale i rank on page one so this is how powerful this is and one
of the most important things when it comes to this you want to make sure that you have your keywords
optimized correctly in your listing okay you do not want to have random keywords that do not make
sense with your product if you do this if you have wrong keywords that do not relate to your niche
you're obviously going to spend more money with advertisement but not only that you're going to
hurt your chances of ranking closer to page one if you keep on showing a product with the wrong
keywords in the listing amazon is going to think that the customers do not want that product and
they're going to push it back to page 10. and no one goes on page 10 to purchase a product
there are a few different types of ads that you can run to one product there's an auto ad there's
a manual ad there's a display ad and there's a retarget ad now these are the ones that i
mainly run to my products and there's probably a few more different ads that you can probably run
but learning how to run an auto ad is probably important to get your feet wet with running
advertising and learning the amazon advertising dashboard on the back end is important too you
need to learn how to get comfortable back there and spending money to rank your products is a
powerful way to rank on the front page number three is promoting your listing on social media
this is an awesome way to attract more visitors on your listing a lot of people struggle with this in
the community okay when it comes to this type of stuff but the most important thing here is
you want to figure out where your audience is hanging out at this can be tick tock facebook
instagram pinterest and this is important because if you figure out where they're hanging out at
it's so much easier to put a product in front and don't be scared to create content for your
audience this is going to separate you from everyone else because a lot of people they
don't know what to do when it comes to this but just doing it and getting out there is one of the
ways to get more clicks on your products and once you do that figure that out you can literally do
whatever the heck you want after that you can even just create your own website if you want you can
even tell your customers to search for a keyword phrase and make sure they purchase your product
right and as far as creating content for your audience you want to create stuff that they like
okay creating funny posts stuff like that and then asking you know push a product up
don't be spammy with the product and put a product out every single day you know create some content
one like for four days and then post something for them to buy create some more content for five days
and then post something for them to buy okay the goal is to get them engaged and get them excited
about you know liking your posts and engaging with your content because that's very important
then you'll get more reach more visitors to your listing to your product whatever you're doing
whatever you plan on doing with it in the future and that's how powerful that is and you just built
your own audience which is amazing and here's an extra tip create designs that people want this
is going to take more time and effort but if you understand what they want you will make more money
online now some of the tools that i recommend like i said before in this video is you know the amazon
search bar is going to be your best friend and then if you want to go a little bit further with
the pay tool there's merch informer i have that down below in the description make sure you sign
up through my affiliate link with the coupon code that's one of the best ways you can do research
on amazon with merchant former they have so many different features with that tool which
is a really awesome tool i recommend you check that tool out and if you're looking to improve
your search engine rankings in depth even more i would check this video out right here