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>>>
>>> ♪
>>> ♪ HAPPY BIRTHDAY TO YOU.
HOPE BIRTHDAY TO YOU.
HAPPY BIRTHDAY VOODOO DONUTS,
HAPPY BIRTHDAY TO YOU♪ ♪
>> THAT IS LUCAS MOORE HERE IN
THE STUDIO CELEBRATING AN
ICONIC BIRTHDAY.
ICONIC BIRTHDAY. >> YES, VOODOO DONUTS MARKS
15th YEARS TODAY.
>> AND THE OWNERS WANT TO THANK
PORTLAND FOR THEIR DEAD CAN A
IGNITION TO THE DONUT.
>> VOODOO DONUTS, COUNTING
AND GOING STRONG.
>> LOVE YOU SO MUCH.
I LOVE VOODOO DONUTS.
WE LOVE YOU.
IT IS A LOVE-A-THON!
>> AND WE HAVE MATT DEAL HERE
AND TREY SHANNON, THE CO-
FOUNDERS OF VOODOO DONUTS, AND
CHAT DADDY POXTON.
I LOVE YOUR ATTIRE.
>> I LOVE THE OUTFITS.
>> IT GOES WITH THE DONUT SHOP.
>>
>> BETTER
>> BETTER THAN YOUR BIRTHDAY SUITS, RIGHT?
SUITS, RIGHT? [ LAUGHING ]
>> WE WERE ASKED TO LEAVE
THOSE A THE HOME!
[ LAUGHING ]
>> HOW ARE YOU MARKING 50
YEARS?
YEARS?
YEARS? >>
YEARS? >> WE WILL BE GIVING AWAY MINI
BACON MAPLE BARS FOR FREE.
JUST SHOW UP, SHUT UP AND
SMILE AND WE WILL PUT ON A
GREAT PARTY, GOOD TIMES AND
GREAT OLDIES.
GREAT OLDIES. >> SOMEONE HANDED ME A 40-POUND
BOX OF DONUTS.
I WOULD LIKE TO SET IT BACK
HERE.
HERE.
HERE. WOULD ANYONE LIKE ONE?
>> IS THE MAPLE BAR THE TOP
SELLING OVER THE YEARS?
>> YES.
>> YES.
>> YES. NUMBER ONE.
NUMBER ONE. LIKE IN SOME MARKETS MAYBE THE
VOODOO DOLL IS UP THERE, BUT
WHERE THE MEAT MEETS THE
SWEETS.
SWEETS.
SWEETS. >> I DIDN'T REALIZE THIS.
WE DID A NEWS STORY WHEN YOU
EXPANDED TO DENVER.
THERE ARE THREE LOCATIONS IN
PORTLAND, NOW DENVER, AUSTIN,
HOLLYWOOD AND ORLANDO.
>> THAT IS RIGHT.
WE COULD NOT HAVE DONE IT
WITHOUT ALL OUR WONDERFUL
PEOPLE WHO HAVE HELPED MAKE
VOODOO WHAT IT IS AND ALL THE
NICE PEOPLE IN PORTLAND THAT
HAVE HELPED OPEN ALL THESE
GREAT SPOTS.
GREAT SPOTS. >> 15 YEARS.
THAT IS SUCH A BIG MILESTONE.
>> WE ARE LUCKY OUR HUMBLE
LITTLE BEGINNINGS IS NOW A
TEENAGER.
TEENAGER.
TEENAGER. >> I LOVE YOU TWO.
TEENAGER!
TEENAGER!
TEENAGER! [ LAUGHING ]
>> YES.
>> YES.
>> YES. WE HAVE A 15-YEAR-OLD SHOP AND
THE OTHERS.
THE OTHERS. OUR EASY CONCEPT OF HAVING A
FUN THING TURNED INTO THIS
WHOLE CRAZY THING THAT CHANGED
THE INDUSTRY.
THE INDUSTRY. >> FROM WHAT I UNDERSTAND YOU
NEVER MADE A DONUT BEFORE YOU
DECIDED TO START THE BUSINESS.
WHO TAUGHT YOU TO DO THEM?
NOW YOU DO OVER 50 KINDS?
>> THESE GRIZZLED VETERANS IN
PICO, CALIFORNIA, TOLD US,
WITH MAYBE 120 YEARS OF
EXPERIENCE BETWEEN THEM.
>>
>> AND
>> AND HOW DID YOU GET THE CEREAL TO MATCH YOUR OUTFITS?
>> THE FRUIT LOOPS DO MATCH,
DON'T THEY!
DON'T THEY! >> WHERE DID THE WEDDING THING
COME INTO PLAY?
THAT HAS BECOME A TRADITION
NOW?
NOW?
NOW? >>
NOW? >> I
NOW? >> I WAS PARTICIPATING IN
VOODOO JUST A LITTLE BIT.
YOU SHOULD PRACTICE SOME SORT
OF RITE.
OF RITE.
OF RITE. WHAT BETTER RITE THAN A FUN
TIME WITH A WEDDING.
>> SO, I HAVE TO ASK, THE
ORIGINAL LOCATION, THEY ARE IN
OLDTOWN.
OLDTOWN.
OLDTOWN. HOW MANY YEARS IN WHEN ALL THE
CITIES STARTED TO INSIDE YOU
ALWAYS HAVE A LINE OUT THE
DOOR?
DOOR?
DOOR? >>
DOOR? >> THAT WAS THREE WEEKS IN.
>> THAT SOON?
>> IT WAS ONLY 750 SQUARE FEET
THEN.
THEN.
THEN. >>
THEN. >> THE LINE WAS TEN OR FIFTEEN
PEOPLE OUT THE DOOR BACK THEN
BECAUSE IT WAS SO SMALL.
>> WHAT DO YOU CREDIT THE
SUCCESS WITH?
SUCCESS WITH? THE SOCIAL MEDIA CAMPAIGNING,
THE PINK BOX CARRIED ON EVERY
AIRPLANE I HAVE EVER TRAVELED
ON?
ON?
ON? WHAT
ON? WHAT IS IT?
>> IT IS ALL OF THOSE.
WE HAD OUR LITTLE FUN AND WE
WERE REALLY GLAD PORTLAND, THE
STATES AND ALMOST THE WORLD
KNOW ABOUT US NOW.
>> THE BACON MAPLE BAR.
WE SUGGEST TWO BMs A DAY!
[ LAUGHING ]
>> OKAY!
>> OKAY!
>> OKAY! I GET IT!
I GET IT!
I GET IT! [ LAUGHING ]
>> AND YOU WERE SHARING A CUTE
STORY WITH US THAT YOU MET
THROUGH TRACE'S MOTHER?
>> THAT IS RIGHT.
HI, MOM!
HI, MOM!
HI, MOM! >> IT WITH US A BUSINESS SET-
UP?
UP?
UP? >>
UP? >> IT
UP? >> IT WAS A FRIENDSHIP, YOU
SHOULD HANG OUT WITH MY BOY.
I WAS WORKING WITH HIS MOM AND
SHE WAS LIKE HANG OUT WITH MY
BOY.
BOY.
BOY. OVER
BOY. OVER TIME WE GOT TO KNOW EACH
OTHER AND SHE DID THE SAME
THING WITH MY WIFE.
>> THAT IS GREAT!
>> FAVORITE DONUT?
>> MINE IS THE LOAF OF
HAPPINESS AND THE CLASSIC OLD-
FASHIONED.
FASHIONED. >> DID YOU BRING ANY OF THOSE?
>> WE BROUGHT THE CRAZY OF THE
CRAZY FOR TELEVISION BECAUSE WE
ARE CELEBRATING OUR CRAZY 50th
BIRTHDAY.
BIRTHDAY.
BIRTHDAY. >> WELL, CONGRATULATIONS.
>> AND THANK YOU FOR HAVING US
ON YOUR SHOW.
>> AND THANK YOU PORTLAND FOR
BEING PART OF OUR BEGINNINGS
AND SUCCESS.
AND SUCCESS. >> I KNOW!
>> GOOD THINGS COME IN PINK
BOXES.
BOXES.
BOXES. >>
BOXES. >> AND HERE IS WHERE YOU CAN
FIND THE VOODOO DONUTS.
THE FREE MINI BACON MAPLE