well we're standing outside the
beautiful Imperial Palace in the center
of Tokyo just a short walk from the niik
building and from the automach financial
center and it's 5 hours now since the
Pokémon Go game was finally launched in
its home country of Japan we've already
seen it taking this place by storm in
the short walk over here we've been
bumping into people who are already
glued to their screens checking out
where the next pocket stop is and it's
actually here where we're standing and
um they have been catching them all
morning uh and I think uh the share
price up 5% Nintendo's share price uh
McDonald's Japan which is also going to
be becoming poke stops uh and it's going
to be hosting pocket gyms uh for the
game those Shares are up very strongly
as well they're up 30% since it became
known that McDonald's was going to have
this involvement I think the launch in
Japan has refocused attention uh on the
fact that Nintendo holds this fantastic
intellectual property and that as
smartphone gaming really takes off and
that Nintendo becomes more involved in
that uh that we're going to see these
crazes uh becoming more frequent
involving other characters that Nintendo
has made its own Leo Lewis in Tokyo