The John Crestani YouTube channel has become a really big success
and I was the producer on that channel for the year 2019. That's the year the channel completely
turned around. And I'm excited to share that story with you and the lessons that I learned.
My journey producing the John Crestani channel was quite unique compared to all the other
channels that I produce. So, there's some unique lessons that I learned as well as some things that
I learned what not to do. So, let's dive right in. So, first, I want to introduce you to John
Crestani. And I actually found that people google "Who is John Crestani?" So, let's dive into that.
John is an expert at affiliate marketing and he's an expert at paid traffic. Now, he talks
about his income all the time. So, I can tell you in the year 2018 he made 6 million dollars in his
business. And that's when I met him. I met him in the fall. There was a mastermind in Austin,
Texas. We were both there and he learned about my YouTube strategy. So, he told me
that he wanted to be a YouTuber that he had poured a lot of paid traffic into his channel. And on
the surface, it looked like this worked because he grew his channel to 65,000 subscribers. And
that's a good number. That's a good start. But when you really look below the surface,
you'd see that there was no engagement, right? There were no likes, no comments. There was no
ad revenue, okay? And even more important than that, this channel was not a lead generator for
John. So, because of this experience that he had of putting so much paid traffic into his
YouTube channel but it not really being fruitful. Kind of being more of an empty channel. He was
real fascinated by my track record, the formula that I followed, the strategy that I use right
and and the track record of all the channels that we produce. So, for the year 2019,
he hired me to produce his channel. He's in California. So, every 4 weeks, he'd come out to
Utah and we'd film 20 episodes. That would give us four weeks worth of content. So, in the year 2019,
John ended up coming out to Utah 13 times. So, we filmed a total of 260 episodes. Well, what
were the results from that? We grew the channel from 65,000 subscribers to 250,000 subscribers,
right? So, that number increased. But more important than that, it was a live and vibrant
channel. There were lots of comments and likes. So, a lot of engagement. The ad revenue became
really significant. It was 18,000 in that last month of December. And this channel had become
a lead generator for his business. So, the first big lesson that I learned even before working with
John Crestani is that paid traffic is not a good solution to grow a channel that you want to get
leads from or that you want to generate ad revenue from. I've also done some small experiments since
where I take a video. It's like, "What if I give it a little boost?" Well, that helps speed up the
organic process or help the video get picked up in the index. Now, one thing that I was a
little bit nervous about is I did one boost. I went to fiverr and I paid somebody 5 or 10 bucks
and a video got a boost of views. And I did get a boost in ad review. And I thought,
"If YouTube figures this out they're going to shut me down because I'm paying for false traffic and
I'm getting paid for them to do it." So, I cut that out on. I didn't implement that strategy
anymore. I also found that there was no long-term organic benefit. So, after that little boost,
it came back down and had the exact same average. There was no increased cause because of that other
than the views that I paid for. You know, the other question that John had is how do we get more
engagement on videos? Well, when you're building your channel in an organic way, you really don't
have to stress about that too much because you're getting real views. And when real people
view your videos, you're making great content. You'll naturally get the likes. You'll get the
dislikes as well. You can ask for engagement, right? So, if you're talking about something
that you think people might have opinions on, you can say, "Now, share your opinions below. I read
all the comments. Go ahead and comment below. What you think about this?" But admittedly,
I didn't have to coach John too much on this. All we focused on is that 5-ingredient strategy.
And we made sure that we were really consistent. You know, ingredient number 5 is you've got to
post 5 episodes per week. And we did that for the entire year of 2019. So, by the end of the year,
we had a ton of engagement. Meaning, we had lots of likes, we had plenty of dislikes as well.
And we had tons of comments. People saying, "Hey, how can I work with you?" Those are good comments
to have so I also learned about ad revenue in producing John's Channel. Ad revenue was never the
focus for me or for John. And it was a significant investment for John to hire me to produce his
channel. I mean, filming 260 episodes in a year, that requires a lot of work and effort. Well, we
got to a point on the channel where he made more money and ad revenue than it cost to produce the
channel. That was a pretty cool turning point. And by the end of the year, like I mentioned, he made
18,000 in that last month. Now, another lesson that I learned from working with John Crestani
on his channel and it ended up becoming huge and valuable for him is that yes, YouTube can be used
for lead generation. When he paid for the traffic to his channel, there was no lead generation
happening. But when he implemented the strategy that I teach all over the place on this channel,
it really, really worked. It took a few months for that to take effect but he started to generate
leads and he started to make sales. And by the end of the year, again, this was all of 2019.
By the end of the year, this was a major league generator for his business. Now, John is a master
of offers and affiliate marketing and calls to action. So, I challenge you to go to his channel
fast forward to the end of one of his episodes and see what his calls to action are. Because that's
really important in turning your traffic into leads and then making revenue in your business.
You've got to have a good call to action. So, I produced John's Channel for all of 2019. And then
in 2020, he took the reins back. He had learned my strategy and he's done really well with the
strategy since. By the end of 2019, we grew the channel to 250,000 subscribers. And as you can see
here, he's now grown it up to 455,000 subscribers. So, it's continued to flourish and be profitable
for him. Now, I am curious because at the time of this recording, his last upload was 3 weeks ago.
So, John, if you're watching this, which you probably will. Like what's up, man? You've done
so good. Anyway, I'm sure that he's probably just taking a little break and he'll be back at it. So,
come check out his channel if you want to learn more about him and what he teaches. If you enjoyed
this episode and the lessons I learned from the John Crestani channel, you're going to
love the episode and the lessons I learned from Kris Krohn. So, go watch that video next.