Hi, Kennedi.
Hi.
How are you?
Hi.
Nice to meet you.
My little mogul.
Ayesha Curry here.
I'm a wife, mom of three, and an entrepreneur.
In building my business, I've learned a lot along the way.
So now I'm paying it forward to help
encourage, mentor, and motivate other deserving women
to take their own companies to the next level.
This is "Fempire."
[MUSIC PLAYING]
(SINGING) Let's get ready to rock.
Meet Kennedi, the CEO and founder
of her own skin care company.
She's only 10 years old and has made
$25,000 in revenue this year.
Wow.
Hashtag 10-year-old girl goals.
She's an athlete who had a need for a natural deodorant
to keep her fresh while playing.
She took the initiative to create it and expand
into a skin care line made by kids, for kids.
She's the face of her Instagram, which is great,
but kids would love to hear from her about her products.
She's a tiny taste maker.
Let's go meet this little mogul.
I'm really impressed by you, and I
want to know why you decided to start your business, Sweet
Skin.
I was getting older, and I was active,
until I needed more than basic products like soap.
And so mom took me on a shopping spree.
Ooh.
For deodorant.
And some of them had aluminum, and they didn't smell good,
and so that was a real buzzer.
And so that's when I decided to make my own deodorant
and have it aluminum-free, smell good, like, texture,
everything.
You're 10.
10.
You're in school.
Don't you have homework?
How do you manage all of this?
Well, I have a schedule.
And now I guess it's just--
it's just don't rush through it.
Like, just do it, and then when you're done,
you can move on to the next thing.
So--
She might be the smartest 10-year-old I've ever
met in my whole entire life.
What do you like about being a CEO?
Because you are the CEO of your company.
I get the final say so in everything.
I love that.
A woman after my own heart.
I love that.
So what's it like to work with your family?
Because I know that your mom and dad helped
you start this business.
Right?
It's amazing, because you don't have to adjust to the person.
Like, you already know how they do things.
You actually get to be the boss of your parents?
That.
Yes.
And it's so amazing.
The perks.
Let's talk marketing, Kennedi.
So what's your vision for Sweet Skin in the future?
What do you-- what do you want to make happen?
I envision Sweet Skin at large retailers, anywhere kids
visit and stay.
You're 10.
You're already a boss.
You have an amazing personality.
And those things are obviously going
to help you sell your products.
Right?
Mm-hmm.
So I think we should go and take care of some of that marketing.
So let's go.
We're going to have some fun, and we're
going to make some videos.
OK.
Cutest little human.
You see this masterful ring light here in the camera.
We're going to work with this.
You want the light in front of you
so that you glow like an angel.
But we need to integrate your product into these videos.
Obviously, right?
Because you're the face of your brand.
You have sweet skin.
You know what's so crazy?
When I was a little girl, I was just running around stinky,
because there were no deodorant for me.
So I put this on earlier to test it out.
I'm sure you put it on this morning.
I think we should see if this deodorant works
in the first video.
Do you like to dance?
I love to dance.
I like to dance too.
Have no rhythm, but you know, I like it.
Maybe you can show me some of your moves.
OK.
All right.
We're gonna roll here.
Hey guys, Ayesha here with Kennedi, the CEO of Sweet Skin.
We're testing out her deodorant today,
and we're going to do a little boogie and see if it works.
Cue that music, DJ.
[MUSIC - CHANCE THE RAPPER, "HOT SHOWER"]
(SINGING) Hot, hot.
Jumping out the grease.
It's a whole lot of degrees 'bout
to come up out the fleece, fleece, fleece.
Oh, boy.
Wee.
I can't do it.
Oh, wait.
Then we're going to throw it up in the air.
OK.
Throw it up.
Then you got to catch it.
Ooh.
What's this called?
The whoa.
Whoa.
All ready?
[LAUGHTER]
All right, guys.
I have to say, I think we're in the clear.
The deodorant, it works.
It works.
Sweet Skin, get you some.
What should we do next?
We should start a hashtag.
What should be the hashtag?
#SweetSkinChallenge.
Yes.
We have the Sweet Skin hashtag challenge.
Wherever you are, if you have your Sweet Skin with you,
take a cool pic.
#SweetSkinChallenge.
Kennedi, you're amazing.
Thank you.
This is incredible.
Like, look at your beautiful product.
But I know you didn't get here by yourself.
I feel like we should invite your mom in.
Yeah?
Yes.
Mom!
Are you not just so proud of your baby girl?
I'm fan girling, first of all.
But I'm-- I'm so proud of you.
This is amazing.
[MUSIC PLAYING]
I'm so proud of both of you, really.
Yeah.
Especially a fellow mom.
Yeah.
With that said, I have a few surprises for you guys.
Oh, yeah, girls.
Yeah, we got surprises.
I think it's very obvious that you're such a natural in front
of the camera.
So this ring light and camera is for you to keep,
so you can keep making these videos.
All right?
Thank you.
And then I want everybody to be able to watch them and fall
in love with the Sweet Skin product,
so we're actually going to amp up your website.
Really?
Yes, yes, we are going to transform that website.
Thank you.
Oh, my God.
You're welcome.
Oh, that's awesome.
Thank you.
All right, so I have one more thing.
On top of all of this, we're so proud of you and your vision.
We want to make sure that you continue that,
so we're giving you $10,000.
[MUSIC PLAYING]
$10,000 to be able to grow your business.
Thank you.
We're so proud of you.
Thank you so much.
We're so proud of you.
That is--
I love this.
Thank you so much.
I'm feeling amazing.
When I walked through the door and I saw a Ayesha Curry there,
I was so excited, because I was not only meeting my idol,
but I was also meeting the woman that encouraged
me to do things like this.
If $10,000 was stacked up to me, I
think it would be at least my height.
Kennedi is amazing.
She brings spunk, personality, and a ton of brains.
Kennedi is definitely the minniest
of moguls I've ever met, and I can't wait
to watch her dreams come true.
[MUSIC PLAYING]