- Hey, Alex Berman here from Experiment 27.
Today, I'm gonna talk about what to do
once you have a call with somebody
and they won't answer your email.
This might be a quick video,
I'm gonna run through the exact scripts
we use to follow up with people using an actual example.
So, here's Keith from this company called Harbr.
I've followed up with him now three times,
no responses, he's opening these every time.
And the reason why I showed you this one
is cuz I want you to see more of the drip.
So basically after a week or so
of people not jumping on the phone after they're interested.
So basically, the way that I follow up is,
there's a whole series we use
to get somebody on the phone,
which I'll go over in another video.
And then once they're on the phone
and they sound interested,
we use a sequence like this
once they go dark on us or if they go dark on us.
So Keith is dark right now and what we did here
is I had this call with him at the beginning of October
and I sent this about two weeks later.
Hey Keith, how is it going?
Can we schedule a time to talk this week?
And this email has about a 50 to 75% response rate.
Most of the time,
when you send a short email like this
people will get back.
A lot of these scripts are borrowed heavily
from Steli Efti by the way, Close.io.
I recommend subscribing to his channel
for more cold email and follow up stuff.
What we'll do if they don't answer this email,
most people answer this email unless they're like
fully in heads-down mode,
ignoring you or super busy or something.
Then I'll send this email,
So, Hey Keith, we just got some new press coverage,
just got featured talking about lead gen strategies
on the Roceteer blog.
I'd love to pick up on our conversation.
When's a good time to chat?
And this is just a few days after that first email.
And I'm just giving him a little bit of value
and trying to get them on the phone.
And then finally I'll send this email a few days after that,
about a week later,
Hey Keith, can we hop on a call at any of these times?
And then I link to my calendar directly.
Thanks, Alex.
Thought you might find this interesting,
it's a video on how we drive more leads from Behance.
So I'm using the YouTube channel in these follow ups.
And I'll jump into the mail merge in Yesware.
I use Yesware for mail merges and I'll show you exactly
how I use these now.
Those are the first three in the drip you saw.
Then I'm basically copy pasting
and just changing the video I'm sending to people.
So you saw the Behance one,
then I'll send another email almost exactly the same,
a week later, two weeks later actually.
14 days later and it'll say,
Hey can we hop on a quick call
almost the exact same.
And then it's a video about what to look for
when trying to get new agency clients.
And it's another link to our YouTube video.
Then I'll start sending em every 30 days after that.
So once a month people will get an email from us.
And it's a new video,
I thought you might find this interesting,
it's about how we book Podcast.
Thought you might find this interesting,
it's a video about how we get leads on Dribbble.
Thought you might find this interesting,
it's how to rank on Linkedin.
Basically every single month they get a new video from us
until they tell us to unsubscribe
or they respond and hop on a call.
This is not our cold email follow up strategy.
I just want to hit that again.
This if for people that we talk to on the phone
that have expressed interest.
They'd said, "Hey, yeah, this sounds awesome.
Let's talk again."
And then have gone completely dark on us.
And that's why it seems a little aggressive.
And I would not be this aggressive
on a cold email which if you watch the cold email
follow up video, you'll see that.
So try this out
at the very minimum,
if you have some clients that have gone dark on you
that were interested,
I would send this exact script to them.
Even just copy paste this.
How's it going?
Can we schedule a time to talk this week?
And most of those people will get back to you.
If my experience is any indication.
At least 50% of the people that you think are gone forever
will get back if you send a short email like this.
And then you can get a no over the phone.
Or you can get just kinda get some insight
into what's going on in their lives,
why they're not buying from you.
Thanks for watching the video.
Feel free to give this video a thumbs up.
Subscribe to this channel
for more YouTube B2B sales training.
And if you need agency marketing support
check out Experiment 27.
Let me know in the comments,
how did it go?
Did you send the script?
Did you get a follow up?
Did you make any money from it?
I'd love to know.
Thanks.