- In this video, I'm going to show you
how to use Trello
to create a content calendar.
There are so many ways that you can plan
your digital marketing content calendar,
whether that's for social media
or for a blog or for a podcast
or for a YouTube channel.
Maybe you have a notebook
that you carry around with you
so you can jot down the ideas
when they come to you.
Maybe when you're in bed.
Or when you're in the shower.
Maybe you have a app like Braintoss
so that you can record your ideas
in the moment as they happen.
And then you try and put them all together
into a paper planner.
Or post-it notes.
We all love post-it notes.
They can be a really good way
to plan out your schedule.
The problem though is getting all these ideas
from these various places
where you've put them.
Stop them clogging up your notebooks
and your office with all the post-it notes
and putting them in one place
so that you can have a production schedule
for your content.
And that is what Trello will do for you.
It's a simple tool.
And you know what, sometimes I think
it's a little bit too simple
because you can be staring
at your blank Trello board,
wondering what to do,
and that's why I'm making this video for you.
And of course, the first step
is to sign up for a Trello account,
and then you need to create a board.
Now I'm going to show you the type of Trello board
that I have set up for my YouTube channel,
but this will work for any sort of content
you can create.
In fact, you could combine
all the different sorts of content you create
into one single board.
To start with, you need to create some columns.
So the first one I'm going to create
is for content ideas.
This is the column where you're going to put down
all those ideas that you've jotted down
in your notebook, on your planner.
Each idea is going to get a new card.
The next column is going to be
where you create your content schedule.
Pick the hottest ideas from your content ideas column
and move them in here one at a time.
The third column is where you're going to put
content once it's published.
That means once you've finished your idea,
you can move it away from your content schedule
and into the published column.
It's just like taking an idea
of a to-do list.
It's very therapeutic to move stuff here
once it's done.
The fourth column is for promotion.
Just because you've published a piece of content
it doesn't mean anyone's looking at it.
Adding your content to this list will mean
that it's published and it needs promoting.
And you could even put old content
in this column too if you want to re-promote it
and you want to get more eyes on it.
So the next step is to create cards.
And in that first column, your ideas column,
that's where you're going to gather together
all your notes from your various notebooks and planners,
and whatever's going on in your head
and put them in there.
Each idea gets a new card.
And your cards can be quite haphazard at this stage.
Just one card per idea.
You're just gonna throw everything
you can think of into this card.
When you move it into the content schedule column,
you're gonna need to refine it.
So you're gonna give it a better name,
any notes that you have, any detail.
Maybe it's a keyword that you've identified.
Maybe you've got five of your 10 ideas.
Put those all in the description.
That means when you go to create,
you've got everything that you need
in one spot.
Next, add a checklist to your card.
Checklists are so handy
because they mean that you're not going
to miss any part of your content creation process.
You could either create a checklist
for each stage of the content process,
so creation and promotion, for example,
or you could create one long checklist.
I prefer the little checklist
because when you finish ticking off
the items in the checklist,
you feel like you've achieved something.
I think it's better for the head.
You can give your checklist a name.
And that means when you come to add
a checklist to another card,
you'll be able to select the one
that you've named and created.
You can also add tags or labels
as they call them here.
And you can choose from a colour
or you can define what those colours mean.
You could use tags to show
how this content fits into your customer journey.
So maybe you want to go with awareness,
consideration, conversion,
or if you're more a funnel person,
you could go with TOFU, MOFU, BOFU.
Or if you're using my 3-bucket system,
you could go with info, engagement, and sales.
Or you could use those tags to define
where you're posting that content to.
Are you posting it to Twitter, to Facebook,
to LinkedIn, to Instagram?
Is it going on your blog or on your podcast?
The nice thing about tags is that you can see
straight away, at a glance,
if your content balance is right.
Add a due date to your card
so click into Dates, choose your date.
You can choose a time,
and you can choose a time
that you want to be reminded about it.
And you can also set due dates
for each item on your checklist.
So let's add some of those.
Now we're going to do the magic bit
where we turn your Trello board
into a content calendar.
I need to add the calendar power up.
If I click into show menu,
click on Add Power-Up,
you can see there's load for you to choose from.
I'm just gonna search for calendar.
There it is.
And you can see that's added a calendar power-up button
to the top of the board.
And when I click that, it will transform the board
from board view into calendar view.
And as you can see, this is a card
and these checklist items
have the little check box next to them.
If you have a team of people
that you're working with,
you can assign either the whole card to them,
or you can assign particular checklist items to them.
So for the whole card,
you click on members
and you would add people.
And you can do this,
the little picture of the person
with the plus button next to it, click on that.
And you can add people to it there as well.
Now you've created your cards
and you've added your content calendar,
you can attach files to each card.
Every content project needs additional information.
Maybe it's some notes that your boss
has sent you in Google Drive.
Maybe you've got images and gifs
and videos that you want to add.
Maybe you want to record a quick Loom video
to remind you exactly how to do something.
All of these can be attached to your cards,
and that's it.
Voila, you have created
your content calendar in Trello.
All you need to do is move the cards
as you complete them from one column to the next.
And you know what?
Trello is one of the simplest tools
I've found for creating a content calendar.
Not only does it help you plan out
your content in advance,
but by using the checklists and the tags,
it makes sure that you follow the correct process
every single time you create content.
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