Number One thing I've always wanted to do as a kid was to build a coffee shop five years ago I
did that. And today I'm going to be sharing with you that eight tips and building a successful
coffee shop. Hey, it's Wilson here your friend and helping you build a successful profitable
restaurant. huge shout out for these two people out here giving us support and inspiration and
creating these videos for you. If you want the shout out, make sure you guys comment in the
section below. Let us know how you're doing with your restaurant business. Now without further ado,
let's dive right in. Number one tip in starting a successful coffee shop is to know your audience.
It is crucial for you to understand the profile of your customers so you know what to serve them. And
you know that they'll like it for sure it is so detrimental to your business. If you serve them
something that they don't like. Someone that tailors and enjoys Starbucks Coffee is very,
very different than someone that enjoys Dunkin Donuts, coffee. So we need to understand our
customer profile in order for us to serve them what they need. And this is the reason why your
customers will come back to your coffee shop again and again because you serve them exactly what they
want. Second tip in building a successful coffee shop is to leverage your location. Understanding
the components that makes your location unique is crucial as well. What are some of the components
number one is visibility is your shop visible for drive by traffic, if it's not that means
is a neighborhood environment coffee shop, then you need to understand you're doing business for
your neighborhood. Second thing is your community understand what type of community you're serving
within your location. If the community you're serving is in this high rise building full of
office people then you know exactly the type of clients you're serving. And to leverage
your location properly. So quick grabbing go is what you would want to do. And the third thing is
accessibility is your location accessible by car or by transit or by walking understanding. This
allows you to create an carner this experience for your ideal customer by leveraging the type
of location that you have. So then that way, you can always have people coming into the doors and
out the doors all the time. Third point is to make sure that your interiors and your food is
aesthetically pleasing. And what I mean by that is because people now eat with their eyes, they
come in based upon the pictures that they see on Instagram on review sites. And if your interiors
are not nice, it's not pleasing, it's not on brand people will not come and try out your food. Same
thing with your food does not matter what the quality of the food is. If it doesn't look good,
people are not even going to come in and give your items a try. Making all your items and your
interior is pretty an aesthetically pleasing is your foot in the door. That's what wins the first
chance. Give you an example a local mechanic shop recently did a complete facelift, they renovated
the whole thing took out all the equipment's and built a cafe inside. And within this cafe,
it was modern, it was clean, it was aesthetically pleasing. On top of that their food looks amazing.
And that's the reason why they have lineups, out the doors every single day. Although having said
that the quality of the food is just met. But it is because the feeling that it gives their
customers which got them tons of business. Now that you got your foot in the door, you got this
aesthetically pleasing interior and food item. The fourth step is to make sure that the quality
of your food item is really good. Getting the foot in the door is only one step. The second step to
get people to come back again, is to make sure the quality of the food is good. If the quality
is no good, and people are not going to come back and add then are they just going to spend 10s of
1000s of dollars on renovations and marketing yet people don't like it. That's the reason why you
need to have good quality food in order for people to come back again and again. And in order for you
to build a long term successful coffee shop. If you guys like this video whatsoever, make sure
you guys hit the like button. So then that way I know this is the type of content you enjoy. Now
let's get back to regular programming. The fifth step in a successful coffee shop is to build a
community now that we have people coming in again and again we want to turn these regular customers
into advocates of you into loyal fans that spreads the word for you to introduce and get people to
come in. And that's where the community comes in. You need to help them feel like they belong
in this environment. Help them feel like that they are one of you guys, and that's how you're
going to be able to have them As part of your community, connect with them, build a relationship
with them. And that's how you're going to be able to convert regular customers into loyal fans that
would always choose you over your competitors. The sixth step in a profitable coffee shop is
to know your numbers. So many restaurant owners go out of business because they don't understand the
numbers. They don't know what their cost of goods sold are. They don't know what the prime costs
are. They don't know what is the labor costs. That's the reason why you need to understand your
numbers, not only in order for you to actually know which levers to pull in order to change your
business to improve your business business, but also to know when someone is stealing from you.
When someone and or when operations and systems can be improved upon. It is all down to the
numbers. The seventh step in building a profitable coffee shop is the average order value a Ovie
What does it mean? means that how much people are paying you per transaction as an example,
in a coffee shop? How many coffees Do you need to sell in order for you to make enough profits
to pay rent, if every coffee you sell makes you 25 cents, that's a lot of coffees we're talking
about just in order for you to make rent. And that's the reason why a lot of coffee shop owners,
they have pastry, they have fruits, they have soup, they have salads, all these type of items
that uplifts the average order value, and that is in hopes to get a bigger profit in their pocket.
So we should always always be looking at ways to increase the average order value in order for
us to make a bigger profit. The final tip is to diversify it is crucial to diversify. And as you
can see through this whole pandemic, if you only rely on dine in service, then Unfortunately, most
likely you're going to be out of business by now, which is a reason why we should always diversify.
Now, how do you diversify? We're talking about doing catering different events, third party
delivery apps such as Uber Postmates grubhub. Check out this video if you want to learn more
about the nuances and how do you leverage third party delivery apps. And also you can actually
utilize under utilized assets within your business just like how Kyle did he created a course which
made him an extra $50,000 doing bartending, which is the reason why you should always diversify and
not put all your eggs in one basket. So there you go the eight steps in building a profitable
coffee shop I know this video might be a little bit short, maybe a little bit in the surface,
which is a reason why I invite you to check out our hour long free masterclass in the link below
which we talked about the three steps in building a profitable restaurant tons of valuable insight
for you so make sure you guys sign up. Otherwise, make sure you subscribe along the journey as I'll
be shooting these videos for you every single week. I will see you guys in the next video.