The last few weeks
I've been incredibly lucky that I've been able to spend some time shooting with the Hasselblad h
6d with the 100 C back, so this is a 100 megapixel camera and the whole kit that I've been using costs about
$40,000
We took a trip to Vancouver for the Junos Canada's national Music Awards
So I used it as a chance to test the Hasselblad for some real travel photography
And to get some b-roll for this video of me taking photos
I wanted to make this video because a while back
I did a comparison of the Hasselblad h4d to a mobile phone and a question
I heard a lot is how can a camera be that expensive and plus?
I just wanted an excuse to play with a really expensive camera
So if you've ever wondered how a camera can cost more than a car let's take a look what that?
$40,000 is getting is this is the main body of the camera where the action happens and
The back here is a hundred megapixel part where you can also get a 50 megapixel option that works with the same body
But obviously the hunter megapixels is the the fun one and Hasselblad's always have this detachable
Viewfinder two batteries which are also handles so this goes on like this
In the handle battery just locks in here
Securely and in this kit. I have the 35 millimeter lens which is F 3.5
And cost about five thousand dollars, and this is the 80 millimeter 2.8
Lens which is about as perfect of a portrait lens as you can buy and this costs $3,000, okay?
We're downtown Vancouver
Let's go find some photos a funny thing about large print advertising like billboards is you can actually get away with a lot less
Resolution than you might think because typically people are looking from too far away
To need a hundred megapixels because even the 12 megapixels has been plenty for Apple to run its shot on iphone
Campaign to see the difference in a large print the viewer needs to be pretty close
But then the difference can be stunning an example of that might be printed art in a gallery
There's also huge
Advantages in the color depth moiré a and kind of the expansion of focal links that you get from a medium format the few
Photographers that know that they need a camera to perform at this level
Know what they're looking for and the fact that there are so few of them
Is one more reason for the price to go up this will never be a mass-market product
They are built by hand for a very discerning customer
But what do I know I've never spent this much on a camera
So let's talk to an expert that actually sells them hi Chris
Hey Todd how you doing good to see you again? So Chris obviously?
This is a camera to be envied but in the end like who can justify a budget for it, right
I think it's this is the perfect camera for parents with small kids. No, that's a lie
It's not this is gonna be your photography houses your big corporate companies that are doing large reproduction fashion work
you know big editorials that kind of stuff and
frankly although the resolution is
Amazing and it's beautiful for avoiding soirée and for doing big prints it also comes down to just having that clout and competing with fellow
Photographers doing these big editorial projects which can be worth
tens if not hundreds of thousands of dollars
so a lot of the time when cameras like this show up on set it's because the client just
Requested it because they require something of that level of quality I know in the video world a lot of the time the project it
Dictates the camera instead of the actual shooter of course and other things that a lot of the time these cameras are rented as well
right yeah absolutely
I mean some people are gonna rent these some
Production houses will have enough money to buy them and if an art director
Requests it. That's what you want to show up with otherwise the other person gets the work
We have to remember though too that as much as regular affordable cameras becoming very capable. This is still the pinnacle
This is the edge, and this is the envelope and a lot of artists want to work there
Or we're pushing those limits, and so that's always gonna be a factor in this field of work
there are diminishing returns as you spend more on your gear a
$1,000 camera has most of the important features that you're gonna find in a 5,000 dollar camera
But there's always professionals that are pushing the technical requirements of this gear to its extreme
And it's incredibly expensive to research develop and manufacture that cutting edge of technology
And that's what this camera is designed
For and then there's another group of people buying it that is the luxury market because some people can just afford the best of everything
So of course they're gonna want a camera that is handcrafted in Sweden
I don't happen to fall into either of those groups, so unfortunately I have to send my camera back to Hasselblad
But this thing really was a joy to shoot with and I love when gear
Reconnects me to photography and gets me excited about the photos. I'm gonna take so that's it
I wish I'd had time to make a more in-depth review
But I just haven't had a lot of YouTube time lately however my podcast has been coming out every week so go to Stallman
StalmanPodcast.com where I'm talking about photography video production and talking to other creators about how we make the things that we do
Okay, Barenaked Ladies made my night