Zopto is a tool that allows you to automate your LinkedIn
lead generation.
And in today's video.
I want to give my review of this tool.
I'm going to go in create a campaign show you some stuff
that's opto can do this is my review of zepto LinkedIn automation.
In general, I'm not the biggest fan of automation as a whole
however is up there does allow you to customize messages
and you can run something very similar to our cold email
tests on LinkedIn using a tool like Zopto.
Oh, I love that about it.
I like that.
It has multiple touch points.
You can go in and contact your LinkedIn connections by liking
their tweets as well.
So you can get cross-platform that way and there's a lot
of other cool things.
So let's dig into zopto and see how it works zopto bills
itself as a tool that has the ability to Tracked hundreds
of hot leads by targeting your ideal customers and Linkedin
so you open yours up to account filter your ideal customers
and enjoy the hot leads let's jump in.
So I have this opto account and inside you'll see the campaign
dashboard. You got to start by connecting your LinkedIn.
So I'll do that already pretty easy to use.
I wish it'd save to my LinkedIn info already somehow.
I don't know from a security point of view you can do that,
but I just wish you did.
It's linking in with LinkedIn right now.
It's getting linked in with my LinkedIn as we speak.
All right, here we go.
So the first thing you see is the dashboard and the dashboard
will allow you to show your stats very similar to what the
cold email tools do.
So let's run through this you can create a campaign and in
order to create a campaign.
I'll go through one of our things that we're doing right
now a big Initiative for us right now is more sponsors for
the YouTube channel.
We're doing that via cold email.
So I'll name this after our lead list.
Yeah, let's success Founders list one.
What I want to do is four smaller lists to test our stats before
we would scale out zopto will actually let you import up
to 2500 contacts, but I recommend starting way smaller getting
your numbers right and then scaling from there.
It's been reported that LinkedIn acceptance rates should
be around 20% That's what you're aiming for or maybe even
over that and the response rates should be between 10 to
15 percent from your messages.
If that's true.
Then LinkedIn has the potential to be a lot better than even
Cold email when it comes to reaching people so I'm actually
very excited to check this out.
So I named my lists as Founders last one.
I've got my filters.
I got my profile links profile links are interesting because
you can take specific LinkedIn profiles.
So if you want to use another lead generation tool, that's
not LinkedIn to find these LinkedIn profiles you could or
you can also upload a CSV of the LinkedIn profiles or you
can do filters which is what we're going to do.
So we'll go over to sales Navigator and we'll try to find
our type of company on sales nav.
LinkedIn sales Navigator is not the best lead gen tool out
there. We can try to approximate what our lead criteria is.
Ideally our sponsors are going to be V to be software companies.
I would say with over a hundred employees under a thousand
employees are not getting super Enterprise, but they have
the money to pay us and that's that will go after two different
targets. I want to go after the founder and I want to go
after somebody in either sales or marketing and those are
going to go after the two different lists that we build and
then I want to have two different.
Messages going to each one of those.
So we'll use up there for all that.
So here we go.
We get computer software and this is the problem with LinkedIn
sales enough.
It just can't really get more detailed than that.
So I'll hit computer software and we'll pick our employee
type actually go 51 to 200 all the way up to thousands and
you can start by typing a function will look at either Biz
Dev or marketing and right now we want the owner or the partner
save three or more cows conceived in sight.
And Lead recommendations.
I want someone like like male Shake right got that male shake
or even someone like zopto itself.
Let's see some Optive doesn't come up in LinkedIn.
That's okay little brush-up lead.
Let's say yes, we're so here's our lead results.
We've got something I'm just going to double check.
I'm going for people around the world because why stay just
in the u.s.
Is our 54 total results.
And from here.
All you have to do is grab this URL take it over to the zopto.
Put it right there, then it will create the campaign.
So now it's importing.
It's fetching the list.
That's great in the meantime because this takes a second.
Well actually create one more list here.
So I'm going to create two lists total one assess Founders
and the second one's going to be SAS and marketing and sales
cool. So the same thing said of owner and partner.
I'm going to go after seniority level.
CX o or director for VP of Business Development or marketing
same exact thing eighty thousand results.
There we go.
So paste out here and you can only set up one campaign at
a time.
So that's okay.
I'll leave this open so I can save the URL fetches running
this will change to a different thing once it's good to go
in the meantime, we'll go over to templates and I'll show
you what this looks like.
So there's a couple different steps when it comes to connecting
with LinkedIn that's after covers.
There's the actual invite itself once At the invite then
there is a series of messages that they get similar to a
cold email sequence.
And those are the two main things that you want to look at.
They have a couple invite templates six different invite
templates. I assume they don't want you to just use these
off the bad.
I'm going to just use them off the bad.
Hey, first name, I ran across your LinkedIn profile this
morning going through my network.
I must say that you have a very impressive profile would
be interesting to connect.
This one's in I like this one a lot of template name second
time. I like that create then I'll do one more see if another
one is good.
What I want is a template that doesn't look like all the
other spam you get on LinkedIn, but from what I have heard
about and from what I've seen in my research on LinkedIn,
it's more about the list than it is about the invite text.
So there's either going to be people that are accepting you
we're not accepting you and it doesn't really matter what
the invite text is unless you really blow it.
So I think as long as it looks normal and not spammy we're
going to get in and I think the best way to do that is just
use one of these What's up the bet when you're just starting
a new thing go with the best practices first, and then we
can Riff on it after that.
So I first met Miranda Custer LinkedIn profile this morning
going through my network.
Let's say you have a very impressive profile.
I am just going to take that out this morning.
I'm gonna call this one this morning and second time.
So there is a third type of sequence called in male and male
if you don't know is linked into premium Outreach tool and
actually sales Navigator comes with a bunch of different
in mails.
So you can write different in mails here.
We're going to customize these a lot more than we customized
the The invites so head on back over to templates.
Let me just show you what their sequences look like high
first name.
Thanks for connecting after noticing what you do?
I thought it might be interesting to get in touch regarding
a potential collab second message third message and they
have a couple different versions of these but they're not
actually giving specific ideas.
I would not use any of these.
So I'm going to use our sponsorship cold email script that
is working and we'll start with that so high first name heard
a lot of good things about company name.
The other thing.
I really love about LinkedIn is Is all of this data exists
in the LinkedIn profiles.
It makes it really easy.
So we own a YouTube channel with over 40,000 subscribers
where we speak to business owners marketers and sales people
about effective ways to grow their business would love to
have company name as a sponsor other companies that have
advertised with us in the past include these so always include
case studies, of course mind if I send over some more info
on the sponsorship, thanks.
Let's do it.
I'll say sponsorship.
Message so second one in the sequence again going through
and just making sure that it fits here cool sponsorship.
Message to if we're following cold email rules.
I'm only going to do a maximum of four messages.
We don't want to blast everyone another one in here their
first name with a question mark quick pump, and I'm going
to re-edit and just check all these over before the service
ending. Of course.
The last one I'll leave it like this even though it's a very
pandemic specific will have to change this at some point
and that's going to be the final message and in message one
since we can't link them and actually change this search
Alex berman, so I got a message.
I got our two different invites.
I'm going to focus on optimizing the invites first and for
the purposes of this review.
That's all I'm going to cover here.
I'm loving this so far in terms of review.
Look how easy this was.
This was very easy to set things up.
So I'll come back in a second once all of this is done and
we can queue up the campaigns and I'll give you my final
tally how is zopto I'm not seeing an easy way to A/B test
here. So we'll just send with our single message.
I want to say the way that you would do it is dating multiple
lists, but I'm not seeing even an easy way to limit the list.
It seems like a spray and pray sort of system.
So let's let's spray it and let's pray it.
Let's see how we do.
So this is pause which means it's ready to go at any time.
What we can do here is also go to global settings.
It's interesting that they will also let you do limits.
So what are the maximum profile views?
What are the maximum invites for the maximum Twitter likes
in mails Etc and I'll actually connect my Twitter as well
because I want to test the Twitter.
Thank you.
How easy is this to do in general?
It seems like a very easy tool to set up and get going and
it'll get you running large campaigns fast.
If that is something that you want to do, but it also has
two limits.
So the way that I might A/B test this is let it run for a
couple days check the stats manually while the accounts still
running then update the script manually and then let it go
from there.
Otherwise, I wish there was a more robust A/B Testing option
here. Maybe I'll put it in Your suggestions.
They also have this feature suggestion box.
Now we play a game called do I know my Twitter password turns
out I do.
Wow.
Okay.
So Twitter is connected maximum profile views maximum likes
maximum in males and I'm just going to start with the defaults
here got our Black List.
I'm going to have no Black List here.
I'll even review the feature suggestions page.
Let's do it like a little Reddit thing.
That's good A/B
Testing right there A/B Testing.
So the campaigns are ready.
Let's get this cute up and we'll show you how easy this.
This is so actions so you can see the profiles are here.
We've got the company names.
We've got the first names and it seems like a lot of it is
already cleaned, which is great.
However, I would recommend going through you're gonna have
to go through manually and clean out these leads, which is
something I recommend and you're gonna have this issue with
all lead gen tools.
If somebody's LinkedIn has a typo in it, then they're going
to get a typo in that message and it's the same for company
names like Auto 10.
Always something something something their writing so much
here that you're going to have to cut that out or just remove
the connection.
Otherwise when you use company name like we use in our messaging
going to come off as a little spammy.
So that's that they also have the scheduling so you can set
it landed time.
I'll set eastern time.
That's where I am.
And what do these all the default times here.
Now for each campaign, you can turn on all the things profile
views is when it looks at their profile before it adds them.
They also have scaling so Auto scale up to normal number
so that you don't look like you're instantly coming in at
like 50 views a day and it will randomize The View number
so I'll actually set it at 27 because I love the number 27
and because it's not as bought like if it's 27 and we'll
go down to like 22 it might go up to like 30 something
and that's good.
Twitter likes the seems pretty easy to use.
I'm I'm actually liking how easy it is to turn everything
on the settings and Twitter likes got the maximum number
of lakes a day.
This is different than the global settings.
So I assume the global settings.
Take priority think it's interesting that you can set the
settings twice profile invites 50 a day invite delay of delay
an hour's this invite delay after the profile was viewed.
Yeah, so I'll make them view the profile.
Maybe they'll get a notification three hours later.
They'll get the invite and the invite is going to be second
time because if we don't have a chance to A/B test then I'll
just go with this one.
I like this one better and again autoscale and So to start
at 20 and ramp up to 50, and I'll make this 51 as well.
So that's a little harder to catch free in mails were going
to skip in mails for right now and sequence.
Let's put our cold email sequence or LinkedIn message sequence
in here.
So you can see here.
We made the templates and then it's actually like pretty
easy to use here and it gives you a chance to reread the
template before you send it and then three days after Step
1 some message to three days after.
To will send a message three and three days after that we'll
send a message four and now that all that's done should be
pretty easy go to campaigns and get this going paused.
Let's do it start.
So now it's going it's going to start liking tweets.
It's going to start viewing profiles sending invites sending
sequences and then everything will play out on this dashboard.
And and that's that it also has some pretty good optimization
tools. I wish I wish I wish I wish it had more a/b testing
and made that easier because what if that invite message
isn't good, right?
It will show the acceptance percentage in the response percentage,
but I also didn't see a way to limit the list in an ideal
situation. This would be a hundred people maximum and I could
get the acceptance percentage I could get the amount that
responded and I can change the messaging from there.
That is what I would want an ideal situation right now though,
I think for LinkedIn Outreach.
This is a A very good option and this is my recommended LinkedIn
Outreach tool right now.
I won't give it a 9 out of 10.
Let's talk about our results.
So we ran this zopto campaign just under a week.
You can see our response rate was 4% Our acceptance rate
was 16% a little under what they could be.
So what I want to do is I'll pause this one.
I'm going to update these campaigns probably keeps up to
running but what we got from last six days were too interested
leads to sense Founders that responded.
It and wanted more information about our services.
So very interesting.
I like that.
It runs on autopilot.
I hate that.
It's a little bit too automated in the future.
Maybe I want to customize it a little bit more but it seems
like LinkedIn might punish the customization.
It seems like LinkedIn once you especially for these acceptance
messages to not customize it and send a very similar thing
to everyone in general.
I like it.
I like that.
It's just going in the background and you don't really have
to mess with it.
It's liking stuff on Twitter.
It's very interesting.
so 9 out of 10 good jobs opto recommended if you're
trying to get more leads from liked it.
Thanks for watching the video.
I'm Alex Berman subscribe for more content like this more
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with you soon.
Thanks for watching.
I'm Alex Berman