so 2020 is soon approaching and today I'm going to divulge some tips that are
going to allow you to dominate and succeed as a Logo designer in 2020 many
of these points designers and collectively forgets and so they remain
at a low level of work and their career you can use these tips to expand your
career and improve your designs as a whole the last tip is a hugely important
one but everything in today's video is gonna help you dominate a logo designing
in 2020 so the first tip for dominating the Lego design sector in 2020 is to
stay away from graphic design and logo design trends every single year they
appear and this year of 2019 apparently so things such as bright colors
geometric shapes minimal typography and so on to be honest this is utter BS when
it comes to the logo design a logo design should stand the test of time and
it needs to be relevant to the client's needs briefs and their business
throughout the years so stay away from logo design trends at all costs when it
comes to logo designing the next tip on how to dominate logo design for 2020 is
to remember to do your research mainly at the very start of your projects now
this is so important it cannot be said enough times on my videos on this
channel if you're going to write an essay on say Albert Einstein you
wouldn't simply sit down and start writing you'd look into his life his
work his background and so forth
so as such with a Lego design project you need to research the client's
background their business and importantly their target markets get to
know this very deeply and then you can understand the direction for the lego
design as a whole throughout the project it is technically
possible to sit down and just like kind of wing it without doing research but
that's not gonna happen every single time and it could leave you discouraged
and frustrated also with your career being set at a pace where it's not going
to evolve that fast or at all the third tip today on dominating logo design is
discussing things with your clients as much as you can find out everything you
can about their business read the brief 400 times over and just keep having
discussions with them about the projects ask them what their dislikes are where
the company is headed what the goal is with the logo and how they want to
represent their business so when you look at certain Lego designs such as say
Firefox you may think the design agency simply slap together fire and Fox the
likelihood is they had a long discussion with people from that team and had
several concepts that were evolved over a period of time so do talk to your
clients as much as possible about that direction of the projects so let's find
out some more tips on how to dominate logo designing in 2020 so like I said
about the Firefox logo they were most likely several different concepts in the
development stages of that project you should ideally generate your concepts
after the research phase and then stick to maybe three strong concepts that you
follow through and then you completely evolve into the final you know design
outcome it's never a good idea to stick to one
concept because probably going to end up being pretty bad in terms of the clients
desires and their needs if you didn't explore other avenues of design don't
put all of your creativity and your energy into one single concept it's a
quick word from today's sponsor which is story blocks they're an amazing stock
imagery footage audio background and after-effects a website they even have
360-degree footage which is something pretty rare and it's really really
awesome these days so let's check that out right now
so as you can see you've got a whole host of 360-degree stock footage that
you can use for your projects on the slide over here you can you know refine
your search according to duration categories and so
forth there's so many options here on story
blocks and it really is a great choice for your projects in terms of stock
footage imagery audio and much much much more so the next tip sort of leads on
from the previous one and that is to refine refine and refine
so you think you finished the logo design you think it's a done deal
well take a couple of hours away from the computer then come back and take a
look at it again the chances are that you probably gonna notice a mistake in
the design or it might seem incomplete you need to keep refining the design
into it's actually a finished product an effective later design this also mean
evolve discussing and/or sharing our works with a clients but I would suggest
not sending our bure that is clearly unfinished as they might think this is
what your design skills are composed of many designers would only share the
client as their work when they know for sure they've refined and completed the
logo design effectively another key aspect for dominating logo design in
2020 is the key thing simple this is not a logo design tip really it's more of a
principle a lady should be memorable and it should stick in the minds of whoever
consumes it visually speaking keeping it simple is one way to achieve this
because simplicity is easier for the brain to memorize and to store into the
memory bank now smartphones and iPads become more
and more popular Lego designs need to optimize themselves for such devices
this means keeping the label mark itself simple without making too much fine
detail this is because the detail will be lost on screen when scaled down
keeping things simple is also just visually pleasing
quite simply so so remember to keep the luteal simple in the refinement process
exclude what is not needed and what's not going to drive the message of the
logo home to the end user if a client wants a highly detailed overworked Lego
try to explain to them why this is not gonna work as a designer part of your
job as a professional is to persuade and explain to a client why certain things
work or do not work in this situation the client is not
always the boss you need to have a degree of control and authority but in
their polite and a kind of tactful manner this is done via email or maybe a
Skype call or something like that but just try and drive the logo in the right
direction so the Big Bang the crucially important part of dominating Lego design
in 2020 is to utilize social media as I've said before social media is free
advertising and social media is becoming a huge huge monster and it's not gonna
stop growing if you do it correctly you're gonna gain traction which equates
to views and potential clients work across multiple platforms who are
posting regular content from humor to behind-the-scenes imagery to works in
progress annals of final designs stay active and become a presence on social
media however don't become one of these people who spams your content over and
over and over be a part of a community and then you're gonna see the rewards of
being active on social media as a Lego designer and a big thanks to today's
sponsor story blogs where you can find some really awesome imagery audio and
even 360-degree downloads do check out their website and link down in the
description box below because they do have some truly awesome content on their
website so there are many tips for dominating the Lego design sector in
2020 if you follow these tips and you make sure to take notes on these points
I'm pretty sure you will succeed next year they're relevant now and you can
boost and improve your career for free speaking of which if you want to keep
growing as a graphic designer in terms of getting clients and gaining more
skills subscribe to my channel for weekly graphic design content I'm Tom
Satori and I hope you've had a great day stay safe and the next time there's any
future today peace