Anyway.
Hey, It's Marie and you are watching MarieTV - business and life advice that works.
So, today's question comes from Anita and she writes...
Q: I'm a health and nutrition coach and I want to create my first online program.
I have so much to teach but I'm not sure how long my online program should be.
I'm thinking something deep and intensive, like six months - is that a good way to start?
A: I don't know Anita.
Why are you asking me?
I have no idea about these things.
What do you think I am?
A coach or something?
Jesus!
Anita, this is a fabulous question and it's one that I get asked all the time by anyone
thinking of doing their first info product or program.
How much should I include?
How long should it be?
Should it be six months?
I will tell you Anita that six months is too long.
When creating your first online program, it's really best to start small.
Here's why:
The First Is The Worst: The first time you do anything, like create a product or program,
is usually when you're gonna do it the worst.
No matter how much you've studied, there's just gonna be some things you can't figure
out until you actually do it.
You're gonna make rookie mistakes like we all do!
Plus, if you lock yourself into a six month program, and wind up hating the structure,
you are screwed.
Plus starting out small allows you to work out all the kinks- you can test your process,
your content and make sure you can actually deliver results.
And for whatever aspects of your program don't work, you can get instant feedback, make adjustments
and create and even better program next time around.
If your info product is great first the time out of the gate, you're gonna get great testimonials
which will help you sell even more.
Plus you'll know you're on the right track and you'll have momentum to keep going.
Now, if everything goes horribly wrong, only a few people are gonna know about it and you
can go back to the drawing board.
The second reason you wanna start small is your email list is likely the smallest it
will ever be!
Now I'm sorry, I know, but when it comes to launching a program, size DOES matter.
And actually length matters too.
Long programs are a huge commitment - both for your and for your customers.
Unless you've got hundreds of people beating down your door to give you money - your program
could wind up feeling like a ghost town.
Nothing is more depressing than putting ALL this work into launching a group program that's
designed for like 30 or more people and you only wind up getting only 1 or 2 people in
it.
Anita and everyone else, I want you to remember this.
And it's a tweetable!
"Starting small doesn't mean thinking small."
Every big entrepreneur that you look up to started small and built up bigger over time.
Put that in your pipe and smoke it!
That is my A to your Q, Anita.
Now get out there and start a small as* program today.
Just kidding - start small and then make it amazing and then blow the roof off that mutha
humpa!!
Have you ever wondered how LONG or BIG yours should be?
Got experience to share on this topic?
I would love to hear from you.
Leave a comment below.
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Marie: I know nothing!
Hoo!
Anita, I have wisdom for you.
I must do it again, less crazy.
MmmMmm!
You can never have too many bloopers!