Hi this is Tutor Nick P and this is Noun Phrase 107. The noun phase today is deep
pockets. Okay. Let's take a look at the note here. If a person or organization
has deep pockets, it means they are wealthy or have a lot of financial
resources. Now of course . this, this alludes to the idea that your pockets
are deep. You know could be filled with money. So a lot more money could be going
down. So if you got deep pockets that means that you must have a lot of money
or again a lot of financial resources. So it's almost a little self-explanatory.
Anyway, let's let's continue. Let's look at some of the examples here. Example
number one. It is not easy to sue that company. They have deep pockets and can
afford the best lawyers. If your case gets prolonged you know like extended.
You know, anything could happen . sometimes in law cases. Or is caught up and
appeals like even if you won maybe they could appeal again or maybe you might
think that you could try to appeal again and these just tack on or add on more
and more costs. They may have the money to do that but it might be difficult
for you to do that. You get quite a bit appeals and they can afford it but you
cannot. So be careful. You might not want to try to sue somebody that has deep
pockets. Okay. Well, le's look at number two. That
new enterprise, enterprise has attracted a lot of investors with deep pockets.
Yeah. A lot of times we hear deep pockets used with investors so investors with
deep pockets. Investors that have a lot of money. So maybe you don't need that
many investors because these investors you know each one could offer a
significant amount of money. They have deep pockets. Okay. And number three here.
I don't think you can win a price war with that ... with your competition. They
have deep pockets and you don't. They could easily
afford to outlast you. So sometimes with price wars that's what you do. You both
lower prices. You take lower and lower profit margins until maybe one of you
gives up. And in this case if they have a lot of deep pockets and you don't, well
then you know they might end up winning and you may not because they could make
it last a lot longer. Okay. Anyway, I hope you got it. I hope it was clear. Thank you for
your time. Bye-bye.