Thank you for coming out to Sony Showcase of New Products!
Recently, the number of gamers and e-sports tournaments are expanding and the advancement of gaming content is accelerating,
and gaming has become essential to our lives.
Besides, gaming itself is evolving, from something for “having fun” ,
to a social community where players can be united with friends and others around the world.
Sony has electronics technology and DNA that has been nurtured over 70years, as is represented in its audio and visual products.
We have been DEVELOPING this technology to provide new and moving user experiences to our customers.
And we thought to ourselves,
"Is there any way we can contribute to gamers and the gaming culture by leveraging all of that Sony technology?"
We brought together Sony's game enthusiasts in order to brainstorm and design a master plan – and here we are at this moment.
From the gamers of Sony to all the gamers in the world.
Today, we present to you, the gaming fans, this brand.
INZONE is a totally new gaming brand from Sony.
It sharpens your visual and hearing senses to maximize your ability, and leads you into the zone.
The key concept of INZONE is “immersion” and “victory”.
What does it take to get “immersed” into the gaming world?
The answers are impressive picture quality and sound experience that you can get lost in.
And what does it take to achieve “victory” in gaming?
It is visual technology that allows you to identify targets faster than others,
and immersive audio that enables you to detect the location of your targets.
Today, let me introduce two monitors and three headsets under the INZONE brand.
We promise you higher performance and better results in gameplay.
Now, let us hear from the engineers who are also passionate gamers.
They will talk about Sony technologies that are embodied in each product.
Let us begin with the monitors; we're introducing two models, M9 and M3, which deliver optimal performances for different situations.
Both models have a unique product design that sets them apart from other monitors,
but it wasn't our objective to make them look different.
In PC gaming, since it is essential to place devices,
such as keyboards and mice, around the monitor in a way that best suits the user’s playstyle,
our designers and engineers communicated numerous times and came up with a design of creating wide spaces to the right and left under the screen,
which is how we reached this shape for the monitor stand.
Now, let’s go into more detail about the M9 monitor.
This model can output 4K signals at up to 144Hz and provides immersive experiences for gamers
who seek great picture quality by supporting DisplayHDR600 specifications.
It is commonly said that high-contrast VA panels are suitable for HDR game content, but with VA panels,
there is the issue of relatively slow response times.
On the other hand, IPS panels have wide viewing angles and fast response times,
but they typically suffer from the issue of low contrast of around 1000:1.
To bring about fast response times and to compensate for the usual low contrast of typical IPS panels,
we employed Full Array Local Dimming Technology, or FALD as we like to call it.
This means that there are direct backlight LEDs controlling individual zones inside the M9 model instead of having edge-lit LEDs.
By doing so, we achieved a high dynamic contrast ratio of 80,000: 1,
creating more depth in gaming visuals that sharpen your senses and augment the sense of immersion.
We believe that this will allow users, particularly in situations like First Person Shooters to identify targets or objects in the dark, immediately,
while also being able to experience vast, vibrant open worlds the way they were intended to be played.
We spent a lot of time developing and fine-tuning FALD technology and... to be perfectly honest,
I personally used to feel that, in gaming, the graphics are good enough if they work.
But while developing FALD, I was stunned by how much the beauty of the graphics can add to the enjoyment and emotional aspects of the gameplay.
I was given the pleasure of exploring the Lands Between in Elden Ring, as a Tarnished,
and I was fascinated and truly immersed by the stunning graphics on the M9.
We hope gamers around the world also share in similar experiences as well.
The other monitor we are introducing today is the M3 model.
A FHD model which boasts a high refresh rate, at up to 240Hz and low system latency.
We revisited our visual signal output methodologies and customized them for our new gaming monitors.
We believe that this was made possible specifically because
Sony had cultivated graphics processing technology over many years through our vast lineup of TVs and professional monitors.
The M3 is the perfect choice for players that enjoy First Person Shooter games on a daily basis,
and we hope that we can contribute to your “Victories” through this model.
Now, regarding both models, we didn’t leave any room for compromise during the design when it came to finetuning graphics quality,
such as HDR tone-mapping or color calibration.
Final adjustments are made for every single monitor at the production lines, prior to shipping to provide accurate colors.
These monitors are built for the Immersion and Victory of each and every game enthusiast.
We hope you will all enjoy these products.
And the headsets.
We have provided three models to cater to different user preferences: INZONE H9, H7 and H3.
All three models feature Spatial Sound and Wearing Comfort.
We newly developed 360 Spatial Sound for Gaming based on the 360 Spatial Sound Technology,
which Sony has cultivated over many years.
The strength of this technology, is that it allows the user to play with audio information that goes beyond what visual information alone can provide,
such as detecting targets on the other side of a wall in First Person Shooter games.
Additionally, the dedicated 360 Spatial Sound Personalizer Application
allows users to take photos of the shapes of their ears to obtain an estimation of each player's unique hearing profiles.
A unique feature of the H9 model is noise-cancelling, which is receiving high praise through our 1000X product series.
As for the Noise Cancelling function, I initially thought that it wasn’t that necessary,
given the fact that gaming usually occurs indoors.
However, once I played games with noise-cancelling, I immediately realized that the PC fan was a source of noise.
The difference in the level of immersion was very evident,
and I was surprised how much more I could get concentrated and immersed in my own gameplay
- this experience really drove me to provide noise-cancelling functions to the H9 model.
Having said that, the expression of sound in gaming requires good sound localization as well as a natural sound field,
which makes an open housing structure with less sound insulation ideal.
However, this can work against noise-cancelling.
Finding the right balance was extremely difficult,
but we were able to equip this headset with noise-cancelling functions through tenacious and repeated trial and error.
But more than anything else, the single feature that we spent the most time on is wearing comfort,
or the touch-and-feel aspect of the product.
We ensured that the headset is comfortable to wear, because it is something you use for many hours every day.
For the structure, we designed these three models with low side pressure to balance stability and comfortability.
For the earpad, the H9 model employs soft-fit leather materials, comfortably fit around the ear,
used for our latest headphone WH-1000XM5.
For the H7 and H3 models, we selected nylon fabrics that are both breathable and comfortable.
The H3 is the sole wired model in the lineup, and it still features the 360 Spatial Sound for Gaming and excellent wearing comfort.
I play Fortnite everyday and it is my most favorite time to play it with my son on weekends.
During my gameplay, I wear the H9,
and I have a strong belief that these three models are the only products in the market that achieve both sound quality and wearing comfort at such high levels.
We hope that you will enjoy Immersion and Victory in your gaming experiences through our products.
Hi I am Alice with Sony, and today I have a special guest with me.
What’s up guys?
My name is Jordan “n0thing” Gilbert, and long-time CS pro, and now turned content creator. I am happy to be here.
I am happy to be here.
So, Sony is launching a new brand, called INZONE.
And the brand concept is immersion and victory.
What did you think about it, Jordan, when you first heard that Sony was getting into the gaming business?
When I first heard that Sony was getting into the gaming business, I was super excited.
I got to try out the M9 monitor, I got to see the whole INZONE product line,
and the first thing that got me hooked was the clarity and size, and beauty of this monitor.
As I started gaming, the colors were popping, my opponents were popping, and what's really key for me when I play is immersion.
I need to feel like I am in the game, and really focus on what I am doing, to make sure my results are always there.
So, I got that when I was using this monitor, I got that when using this headset, super comfortable,
helped me stay in that zone I talked about, and overall, helped my performance be good, so we could get those victories.
For sure, I'm super excited as well, just like you.
Now, what's important in your gameplay?
Refresh rate, sound quality, resolution, and how do the INZONE monitors, and headsets help you achieve or contribute to your gaming experience?
INZONE monitors are awesome, because not only does it have the high refresh rate, the 4K resolution that we all want,
but it also has full-array LED, which I didn’t really even know how much I needed it until I got to try it,
but being able to see the contrast in the different characters, the depth I'm looking at,
I am peeking at angles and seeing all this stuff in my screen, and the clarity from the lights from the darks is beautiful to see,
that's really helpful in my gaming experience.
My headset must have great sound quality, must have good noise cancelling, and must be comfortable for long gaming sessions.
The M9 does just that, and the H9 does it too, and they look good while I wear them, don’t they.
Directional sound is used, the 360 spatial sound is key for everything I'm doing.
I need to be able to know if enemies are coming from above, below, left, right, and after every single moment,
if I'm questioning if my sound is accurate, that's a chance that I might not be getting the victory that we are all looking for.
That sounds great.
I'm super excited to get my hands on one of these as well, one of these days.
So, um, what is your future expectations of the INZONE brand and their products?
My expectation of the INZONE product line, is premium.
The rest of the Sony brand, everything I've come to know about Sony electronics, they make amazing products.
So far, what I have go to try is super-high quality.
I'm really just looking forward to continuing to grow with these products.
Everything I've seen so far, they're jumping straight into e-sports, into my room,
and trying to meet me where I am at, and I cannot appreciate that more.
That sounds great.
Thanks so much for joining us today, Jordan.
My pleasure, thank you.
Achieve breathtaking victories that you have never experienced before through the unmatched sense of immersion.
From the gamers of Sony to all the gamers in the world.
We promise to change your gaming experience and move you in a way like no other with our creativity and technology that only Sony can provide.
This announcement is only the beginning.
We wish to grow INZONE brand and products together with all of you, based on your feedback and opinions.
Our wish is to keep supporting the ultimate immersion and the victory of you gamers, and enrich your lives through gaming.
Thank you again for participating in Sony Showcase of New Products.