Sure you can hit record on the camera and wing it. But if you want your audience to be engaged
and intrigued throughout your video it would be best if you followed an effective video
script. Today, I'm going to talk to you about how to write a video script for YouTube. let's get into it.
Hey, my name is Marley Jaxx, I'm the CEO of Jaxx productions and I help entrepreneurs scale their
business to 6, 7, even 8 figures through building their business on YouTube. So I know a lot
about writing video scripts for YouTube that are going to lead to success for your channel
and if you want to monetize it for your business. First, we're going to talk about YouTube video
titles of course that's the first step before you can even write a script. We're going to talk about
the science behind them and how you can come up with hundreds of video titles in a matter
of minutes. You will never run out of content ideas and then I'll give you my very own script outline
that I use and that all my 6, 7 and 8 figure clients use to script out their YouTube
videos and then I'll tell you my three top script ideas that are going to keep your audience coming
back for more. You may not know this but there is a science behind YouTube video titles. We're not just
making clickbaity titles or things that we hope are going to capture attention. YouTube is a search
engine so when you can utilize it as a search engine it is. You need to make your videos based
on what people are actually typing into the search bar. That way people can be finding your videos all
day every day. I have videos that I made even back in 2016 that are still some of my most popular
and best performing videos because of the way that I titled them. Well how do you find those
titles? There are very simple tools that you can use to find them. Now I use SEM rush. You
can also use TubeBuddy or Google trends and that way you can type in a topic of your expertise or
something that you know how to speak about and it will give you hundreds of ideas showing you
exactly how people are typing them into the search bar and those hundreds of ideas can be your next
videos that you create. I'd love to hear from you. Because you're watching this obviously you
want to make great YouTube videos. What's your topic of expertise that you'll be speaking on
on your channel? Put it in the comments below, I'd love to know and maybe some people watching and
seeing those comments will want to follow you. So be sure to put a comment below. Let us know what
your YouTube channel is all about. I'm going to share with you the script outline that I use and
all of my 6, 7 and even 8 figure clients use when we're scripting our YouTube videos.
The first part is obviously the intro. This is how we introduce the video. Now you may notice at the
beginning of this YouTube video I introduced it by being conversational and I introduced the topic of
the video. I even repeated the title of the video in my intro.So you can do the same thing introduce
yourself conversationally but be sure to say the title of your video. Because that will also help
with Google and YouTube knowing what your video is about so they can put it in front of more people.
Now the next thing I'm going to do is I'm going to include three content hooks and these content
hooks are things that are going to captivate my audience and make them want to watch all the way
through. You'll notice that in this video, I told you three things that I wanted to share with you
and the idea is it gives them reasons to stay throughout the video. Your YouTube videos are going
to be more successful when people are watching more of it. YouTube values watch time. If you have
a 10-minute video and people are watching most of the whole way through, YouTube is going to put
that video in front of more people. If you have a 10-minute video and people are only watching 10
seconds, YouTube is going to see oh this video isn't very engaging the script wasn't good,
and it's not going to show it to any more people. So following this format is going to be so crucial
to your success on YouTube. Now that you have those three content hooks it's very simple, you're going
to speak to each of them one at a time. You'll speak to content hook one, two, and then three.
However, one of the things that I do is in between each content hook I'll also include an engagement
break. An engagement break is basically where you ask for just that engagement. One of the engagement
breaks I might ask a question and ask them to hey comment below. Do you remember when I just did
that I asked you to comment below and tell me what your youtube channel is about? Engagement
is very important for of course building the relationship with your audience and also
building the relationship with the algorithm. So YouTube knows that this is a really valuable video
and that they should show it to more people who might also be interested in this topic. The other
engagement break that you can put between the next content hooks would be inviting them to subscribe.
You could say, "Hey, before I get into my next point. I want to remind you to subscribe to this channel.
So click that button", and you can tell them what they'll look forward to, "Subscribe to this
channel click that button because I'm putting out more videos like this every week to help you to..."
Insert whatever it is that your expertise helps them with. By the way, this seems like
perfect timing for me to remind you to subscribe to my channel before I tell you the next part of
the framework. So click subscribe to that channel because I'm here to help you to grow your business
and grow your YouTube channel all the way to 100, 000 subscribers, all the way to 7 figures of
revenue. You want that? Then hit subscribe, join me on this channel. After you've gone through
your content hooks and your engagement breaks, the last thing is your call to action. Now I have a big
disclaimer about this. A lot of people when they reach the end of a YouTube video will go, "Thanks
so much for watching. If you like this video hit the like button comment subscribe", and sure that's
great you're asking for more engagement. But pay attention to your own behavior when you feel like
a video is winding down. When you feel like it's already over, do you click away from it thinking oh
it's just it's done now. I don't want you to lose your audience right before you're about to tell
them about your call to action. Your call to action is where they can take the next step to build that
relationship with you which is so important. So instead of toning down your voice and seeming like
you're wrapping up that video. Keep the momentum going and go straight into that call to action
with the same level of energy. If you stick around to the end of this video, I'll show you exactly how
I do it. On top of that script outline which I promise you if you use that every single time
in all of your videos. That's what's going to keep people retained throughout your videos. It's going
to give you that watch time that YouTube is going to value and put in front of more people.
But I have three more tips for you that are going to help keep your audience engaged and keep them
coming back for more. The first one is just speak naturally, no one's asking you to be someone you're
not. You don't have to try to pretend to be Gary Vaynerchuk or Rachel Hollis or Tony Robbins or any
of these speakers that maybe you look up to. What's gonna create the most connection with you and your
audience is by you just being authentically you, and here's the thing no one knows your content
better than you. Be prepared with your outline, have your three content hooks and just share
authentically the value that you're here to share. I used to be so reliant on having a teleprompter
and I feel like that actually really limited me in sharing my unique personality because I was
reading a script. Even those natural little flubs are messing up on your lines can be endearing it
shows that you're human. So I recommend just having the outline, having your content hooks, and being
able to naturally speak to them. My next favorite way to keep your audience engaged and coming back
for more is in the power of storytelling. Think about it your favorite teachers were probably
the ones that spent more time on storytelling and the same goes for content creators and marketers
and entrepreneurs the ones that are more successful are the ones that captivate their
audience and connect with their audience through stories. Stories are what gets your audience to emotionally
relate to you and get them to emotionally invest in you and here's the thing, when your audience can
emotionally invest in you they're going to become lifelong fans and then they're more likely to
financially invest in what you have to offer. What I recommend doing is having a story inventory
available. This can be a journal or a notebook or a google doc where you just brain dump
all of your stories. You can write down stories in chronological order of your life. It could be
your origin story of how you came to be who you are today. The memories or the experiences that
shaped you something that a teacher or a parent or a friend said to you that totally transformed
and changed your life. It could even be as simple as a conversation you overheard at the grocery
store last week. These are the stories that people resonate with that they relate with that
they can have an AHA moment and feel like, "This person gets me. I'm gonna hit that subscribe button."
The next tip is batching is going to become your best friend. If you can spend all the time all at
once that is going to be so much more efficient. Do you know you actually lose a lot of productivity
in context switching. So what I would recommend doing is sitting down all at once to create a
huge list of your video titles. Then once you have those video titles sit down and in one sitting
create all of your script outlines and then what you can do is batch film them all in one sitting.
Me filming here today, I am filming 20 videos in one day and yes that's a lot but it would
actually probably take me a lot longer to film one at a time over 20 days than me just doing
it all together. This is going to make you so much more efficient and efficiency equals productivity
which can equal so much growth for your business. I help my clients with this all the time. I help them
to build a content machine and a cash flow system and if you're interested I've actually created
an infinite cash flow blueprint that you can download get access to right now. These are
the exact same strategies that I've used to help myself and my clients grow to multiple
7 even some clients at 8 figures of revenue. Click the link below, get access to that today.