What is up everyone.
Welcome back to my channel.
Now, if you're a content creator or a business owner who just so happens to create content,
I have a feeling when it comes to showing up on social media, you've probably wondered
the following things.
Am I giving too much away and if I give all this stuff away for free, then who will actually
pay for my services and my products?
Trust me, I've been there.
That's why in today's video I'm really going to break down the key differences between
free content and paid content.
So if you want to have a peace of mind on this topic and you don't want to stress anymore
on whether or not you're doing the right thing, then keep on watching.
Now when it comes to being a content creator, especially a content creator who just so happens
to sell products or services, the line between giving away too much and giving away not enough
is really blurred because on one hand you do want to give away really great free content
in order to build know, like and trust with your audience.
But on the other hand, you're running a business and not necessarily a charity.
You don't want to be giving free handouts to every single person to the point where
you're not even running a business anymore and making a profit.
With that being said, here's one thing that I want you to know and that is the more generous
you are with your content, the more leads you'll actually attract back into your business.
Yes, you heard me right?
I am telling you to give it all away.
Even for me, I grew my youtube channel from zero to 85,000 subscribers in less than a
year because I give a lot of generous content away and even my own subscribers and viewers
would agree with me and because I give away some of my best tips.
I've even had some of my videos go viral, but why exactly do I do this?
Why am I willing to give away some of my best content pieces?
Well, the reason why is because the internet is a very vast place and especially on social
media.
We start to hear the same information over and over again to the point where it's basically
public knowledge on how to do certain things.
That's why I like to put my best foot forward when it comes to free content creation and
really tried to make my content pieces super unique and hard to find anywhere else because
that's going to accelerate my authority as an expert in that space, but it's also going
to help me accelerate the fact that I'm growing a very loyal fan base of people who think
that my content is super unique.
Not only this, when you choose not to cheap out on your free content, you're going to
find that people will ask themselves, oh my goodness, if your free content is this good,
I can't imagine what your paid content is like and this is the exact same thing that
I hear my clients and my students telling me when I asked them why they decided to invest
in my paid services.
In addition to that, I want you to remember one thing and that is your free content is
the very first impression that someone is going to have a view and the person who stumbling
on your social media for the very first time, depending on how they like your free content,
that's going to determine whether or not they want to take the next step with you and hiring
you to be their coach in hiring you to do whatever service that you offer.
However, your free content needs to be able to build that trust in the first place.
Now at this point in the video, you're probably thinking to yourself, oh my goodness, so you're
telling me to give it all away?
Okay, so what exactly am I going to sell them?
What exactly will be my paid content and I want you to know that the differences between
free paid content, one of the key things is that people will always pay for structure,
convenience, and personalization.
Because here's the thing.
If you want to get rich, if you want to make money online, if you want to learn how to
start a business, if you want to learn how to be healthy, if you want to learn how to
be beautiful, all these different things, all the information is technically accessible
online.
If you search far and wide, look at forums, look at all the youtube channels, look at
all the podcasts, look at all the blog posts.
I guarantee you'll probably find the answer and you'll also be able to take yourself from
point a to point z for free with all the content that's available online anyways, but the problem
is that when you go that route, there's really no one telling you what step comes first,
what's the sequence, what should you prioritize?
All of that, and because no one is giving you that information, 99% of you watching
this video will still remain lost and with the overwhelming amount of information that
is online with very little instruction on how to exactly use this information, a lot
of people will be willing to pay for convenience.
They're willing to pay for a mentor, of course, instructor, someone to actually break it down
for them step by step, tell them what comes first and even potentially give them that
personalization, answer any specific questions that they have as well.
This is something that free content we'll never be able to reproduce.
Not only this, keep in mind within your paid content, you're going to be able to gift that
client, that student or whoever's paying to access that content, the amount of time that
it takes to really flush things out in detail, giving them the step by step process, the
sequence, the personalization, all of that.
Let me give you an example.
I would say that my youtube channel is jam packed with valuable information that I also
give my paying clients and my students.
However, I'm not flushing it out as much out of my youtube channel as I do in my pay program.
Let's take this video for example.
It is a video where I teach you how to identify your niche.
This video is less than 10 minutes long.
However, when you go into boss Graham Academy, if you are a student of mine, finding a niche
alone and the process that takes to go from point a to point Z is at least three hours
of paid content and the reason for this is because I literally breaking it down step
by step and not leaving any stone unturned.
Not only this, when it comes to free content, the one thing that you need to realize is
that there is no a personalization.
That's why even in my own youtube videos, as much as I'm giving a lot of free value,
I'm still always going to end up with a handful of comments from you guys asking me questions
one on one.
Personalization is something that people must pay for if they want you in the corner to
be their consultant, what you in the corner to be their coach and have a full assessment
that's totally personalized to them.
Most people will have to access your premium offerings in order to access this.
Like I mentioned in this video right here where I talk about how to set boundaries on
social media.
I make it very clear that the personalized advice that I give is only reserved to my
students and my clients within the programs that they've invested in and for anyone else
who is asking a specific question tailored to their business and they haven't invested
in my premium offerings, then they're going to need to wait for my free content to come
out on either my youtube channel, my Instagram, or my free Facebook group.
Now at this point in the video, you would've learned that number one, it is actually quite
important to produce really great valuable content for free to your audience online to
benefit your audience obviously, but also your business.
And number two, you would have now known the main differences between free and paid with
paid.
You're giving people the sequence, you're giving people the convenience, you're giving
people the customization because at the end of the day, what you need to realize with
your pay content, you are saving that person so much time of them trying to do at the DIY
route.
And trying to watch every single youtube video trying to watch every single podcast episode
trying to read every single blog post.
It's just not efficient and that's why there will always be people paying for your paid
content.
However, a handful of you at this point might be wondering one thing and that is okay, but
if I give my juicy as pieces of content for free online than how do I avoid the copycats?
How do I avoid having someone steal my content and turn it into their own pay content and
benefit from the lessons that I've taught for free online?
How do I avoid this?
Well, you're in luck because I want you to hit the notification bell because in the next
video I'm going to talk all about how to deal with copycats in business.
So if you're interested in learning more about this topic, then make sure you hit that notification
bell.
For now, what I want you to know is that there is absolutely nothing to worry about when
it comes to delivering valuable free content.
For me.
I personally believe that my channel grew this fast and my business grew this fast because
I give valuable content and I'm very generous with the amount that I give.
So in the meantime, while you wait for that video where we discuss more about copycats
and how to deal with that, I want you to also check out these two videos that I have right
here.
If you're interested in learning more about social media and building a business, as always,
guys, I hope you guys have a great day, a great week, and a great life, and I'll see
you in the next one.
Bye guys.