- Hi everyone. I'm Carolyn.
Earlier, you saw how YouTube is effective
in building brands and driving sales.
We like to think of the platform as a global stage,
where everyone can step into the spotlight.
Whether you're a creator or a brand,
this international spotlight gives you the chance
to reach and showcase your best self to your audience,
whoever they are and wherever they're located.
And as the biggest video platform in the world,
YouTube's scale is massive.
As of this April, YouTube reached over 45 million people
aged 18 plus in Vietnam.
To prove that YouTube drives incremental reach,
we introduced the cross media reach report,
or XMR, last year.
A meta analysis of over 1000 XMR reports
revealed that over 30% of the 18 plus year old audience
reached on YouTube was incremental to TV
across Southeast Asia.
These findings show that YouTube can be very valuable
when used in conjunction with TV.
That said, we know many of you want a simpler way
to blend TV and YouTube together,
which is why we have added a feature in reach planner
to make YouTube and TV planning easier for you,
and find the perfect spotlight for your brand.
Google partnered with Nielsen and Kantar
to launch TV In Reach Planner,
which is already available in Vietnam.
The first market to access this solution
in all of Southeast Asia.
TV In Reach Planner lets you visualize and plan
the optimal mix of TV and YouTube
that will get you the maximum reach for your investment.
Try it out for your next campaign.
Now, driving incremental reach is important,
but equally important is building reach where it matters.
And given YouTube's massive scale,
it can help you build reach in your priority locations.
With that, I am thrilled to share
our newly launched sub-location feature In Reach Planner.
Whether it's for boosting your national campaign,
or for planning sub-location reach on YouTube,
your spotlight can now extend from major cities
to regional areas that matter most to your business.
From the Northern Midlands to the Mekong Delta,
and everything in between, the possibilities are endless.
We're seeing great results from businesses
that have leveraged sub-location
in their creatives and media plans,
just like Pantene's recent campaign
targeted to Northern Midland Vietnam.
YouTube unlocked an incremental reach of 53% to TV
and generated an ad recall lift of 12.4%.
This simple and straightforward campaign,
combining TV and YouTube delivered remarkable results.
On top of the ability to plan YouTube campaigns
for specific locations,
you can now also access insights on a sub-location level,
using insights finder.
This tool helps businesses and brands
uncover specific trends
that are consistent across the country,
as well as factors unique to specific regions and provinces.
With this information, businesses can then ensure
that they're creating content
that capitalizes on every opportunity
and connects with the target audience.
To help businesses get started
with sub-location and insights finder
we've pulled together metrics, best practice strategies,
and statistics to create a plan by measure guide.
It's an easy reference point to help you
build your sub-location campaigns
in the most efficient and effective way.
Finally, any good spotlight has to be delivered
by the right crew.
Thanks, Tom.
Or in this case, the right ad formats.
With guaranteed placement on the YouTube home page,
YouTube Masthead has always been a crowd favorite
to deliver significant incremental reach
for awareness campaigns.
We've taken things one step further
by powering Masthead with live streaming capabilities.
You can now broadcast your digital event live
on the top slot of YouTube's home page.
It's a more engaging way for your brand
to connect with your viewers in real time like never before.
Well, there you have it.
Three incredibly powerful features
to help you step into the spotlight
and reach for greater results with YouTube.
That's it from me, enjoy the rest of Brandcast.