Jeff Lerner: Want a business idea? And we have a special guest, Mr. Evan
Carmichael.
Jaqueline Lerner: We’re on our way to Jace's lacrosse game.
Jeff Lerner: A little trick I use to keep myself inspired.
Jaqueline Lerner: Oh my…
Jeff Lerner: Good stuff. The best course I’ve ever made.
Morning. Monday. It's like 3:20. New week. Lots to do.
Jaqueline Lerner: Happy Monday. Got my friend with me because we didn't get to
see each other very much over the weekend because he was shooting. We went
and got smoothies. And now we're waiting for our Chick-fil-A breakfast. But don't
worry. We get healthy ones. Quality time, a little quality time so we can
get through our weeks. It's rough when we don't have our weekends together.
Jeff Lerner: I know. Yeah. That's what I was going to say is I felt so off this
morning.
Jaqueline Lerner: Me too.
Jeff Lerner: Like it was, like I hadn't even had a weekend because the recharge
on the weekend, it's not like more restful because every day is equally
restful or unrestful because I love what I do and it's always busy. But it's
just, it's the time with her mostly.
Jaqueline Lerner: Yeah.
Jeff Lerner: Yeah. I didn’t have it this weekend.
Jaqueline Lerner: It’s not nearly as good.
Jeff Lerner: Heading up to the office. It's 5:30 PM. Little later than I
usually head to the office because I decided to work from home today. But
we've got our mastermind intensive tonight. And we have a special guest
coming on the mastermind tonight. Mr. Evan Carmichael who’s one of the
biggest, in my space, in the business influencer, business education category,
probably the biggest YouTube channel. About, I think he just passed 3 million
subscribers. And he's coming on the intensive tonight.
I'm excited to have him as guest and get to really inspire the students in the
intensive, you know, where this type of thing can go. I guess I'm one example,
one illustration of where this type of digital marketing, new economy,
entrepreneurship, like where it can go. But also, they're my students. They're
my customers. So, you know, I have a certain relationship with them. But to
get them on talking to somebody who's, you know, I mean 3 million subscriber
YouTube channel in the education niche, I mean I don't want to overly speculate,
but like it's a lot of money just in ad revenue. Nevermind all the speaking
engagements, all the partnerships, all the affiliate relationships, all the
just investing opportunities that come from the networking and all the other
perks of having a channel of that size in that category. But just a huge asset.
Huge, you know, piece of real estate. We call it digital real estate. That is a
huge piece of digital real estate. So I'm excited to get them talking to him.
We've known Evan for a while. He's a big supporter of what we're doing with
ENTRE.
We're on the mastermind. That’s the mastermind. I love the mastermind.
They're my friends.
[Music]
Total stud.
Jaqueline Lerner: So we’re on our way to Cedar City for Jace's lacrosse game.
Jeff, Elijah, Stone. Two of our very favorite people. We're just talking
about how they're both going to graduate in a couple months. Stone was just
saying he’s going to miss high school. I was saying, I wish I felt that way. But
I never like actually really enjoyed my high school years very much.
Jeff Lerner: I couldn't wait to get out of high school. I just dropped out in
the junior year. I was like, screw this. This is just training me, literally I
was like, this is just training me to have a job someday.
Jaqueline Lerner: We made it to Jace's game.
Jeff Lerner: Yeah, we made it.
Jaqueline Lerner: It’s cold.
Jeff Lerner: That's it. We’re just cold.
Ladies and gentlemen, Stone Abbot.
Elijah: Stone Abbot.
Stone: Where should I shoot it?
Jeff Lerner: Probably the goal. I’m thinking goal.
Stone: Top right, top left?
Jeff Lerner: Top right.
And there goes the ball.
Game's over. Did we win?
Jaqueline Lerner: No.
Jeff Lerner: Did we lose?
Jaqueline Lerner: We win with our enthusiasm though. Always, always.
Jeff Lerner: Yeah. We win moral game of the—
Jaqueline Lerner: Spirit awards.
Jeff Lerner: The spirit awards? Yeah, for sure. So I offered these guys money
if they would go up to the opposing coach and say they were with the school
paper and they were just doing an interview on how the other team did. But
they wouldn't do it. Stone said he wouldn't do it for a hundred dollars. I
would totally do that in high school for a hundred dollars. Would you have done
that, baby?
Jaqueline Lerner: No.
Jeff Lerner: Good morning. We’re up.
So I had Kenna organize all my vitamins and like put them in baggies ahead of
time for the week. And I'm so excited. I haven't shown it off yet though. So I'm
going to share this with you.
Just grab that.
So we are going to pick up Cade, our trainer. He’s having a car issue.
Cade: Jeff with the coffee. Yay.
Jeff Lerner: Do you have your own, do you have your own rap going like all the
time? Just like a walking soundtrack?
Cade: Oh yeah. That’s my backround music.
[Music]
Jeff Lerner: So here's a little trick I use to keep myself inspired and willing
to do the work, whatever it takes. I don't know if you'd call this a life
hack or a business hack or what. I'm working on a piece right now called by
La Campanella Etude by Liszt. Insanely hard piece.
[La Campanella Etude]
And so it's probably gonna take like a year because I only get to practice, I
don't even get to practice an hour a day. Realistically, I practice about
40-45 minutes a day. The mental hack is to be working on something over the
course of, I don't know if it'll take a year. Maybe it'll take six months. Maybe
it'll take three months. I don't know. We'll see. But every day for, let's say
45 minutes early in the morning, I'm going to be working on something that is
I would say factually, the hardest thing I'll do all day. Like mentally. There's
no harder thing I'm going to do mentally than working on this piece every day.
And so I get it done between 5:30 and 6:30 in the morning every day. So that
means by 6:30 AM, my hardest mental work of the day is done which means the rest
of the day, however taxing it may feel, it's actually easier than the thing I
was doing in the morning.
So essentially it allows me to feel like I'm kind of coasting downhill all day
because I got my hardest work done. I got my hardest work physically done by
5:30 at the gym. And then I got my hardest work mentally done by 6:30
trying to play La Campanella Etude. So from 6:30 on, the day is just kind of
like a downhill slope in terms of effort and intensity. Anyway, life hack. It's a
way to make your, make all the work, all the professional work you do, like all
the business work or money-making work or, you know, job work or whatever feel
easy all day because you do the physically hardest thing and the
mentally hardest thing early in the morning and the rest of the day is a
breeze.
Yeshua: In today's episode of Jeff Lerner, Jaqueline is going to go by a
lot of fishes.
Jaqueline Lerner: We're going to go buy some fish for Jace and look at other
pets.
Yeshua: Maybe hopefully a blob fish.
Jaqueline Lerner: A blob fish?
[Music]
Yeshua: Yooooo.
Jaqueline Lerner: They found the perfect one. Oh, stop.
Jace: Oh yeah.
Pet store employee: That fish is going to get this big.
Jaqueline Lerner: Oh Jace!
Jace: Okay.
Pet store employee: It needs a bigger tank.
Jace: We didn’t know that.
Jaqueline Lerner: Okay. We're going to go back to our other plan. Exactly what
I knew was going to happen. Now instead of a fish, he wants a tortoise. Do we
think this is the worst idea ever?
Yeshua: I don't know. Tortoise are vibey. Tortoise are the vibe.
Jaqueline Lerner: They’re vibey.
Yeshua: We should probably get one that’s not shy.
Jace: No, he’s not shy.
Pet store employee: Well, this is a good one.
Jaqueline Lerner: Okay. We're new pet owners of a tortoise.
Jace: But we came for a fish.
Jaqueline Lerner: We came for a fish.
[Jaqueline laughing]
Andrew: I was like, who thinks they have permission to just go through like they
own this place?
Yeshua: I do.
Andrew: What's up, vlog?
Jaqueline Lerner: We went to get Jace a fish and guess what he ended up getting?
Elijah: No way.
Andrew: What?
Elijah: I was just telling him about that.
Andrew: That’s so sick.
Jaqueline Lerner: Well, Elijah’s the one that originally wanted the tortoise.
So we're getting him one on Monday if he still wants one.
Elijah: And our tortoises are gonna grow old together.
Jace: Yeah
Jeff Lerner: All right. Here we are. Time to shoot some vids.
All right. We're getting ready to shoot videos or shoot courses. Go team. Want a
business idea? Business idea. So my favorite indulgence in the world is
probably these things called Perfect Bars. And they're like peanut butter
base and they have different flavors and they sweeten them with honey. But I
don't like to eat them. The reason they're an indulgence, not just like a
healthy snack in my opinion as they market themselves is because they have
too much sugar. And it's honey so it's fructose and people go, oh, but it's
honey and it's got special properties, blah, blah, blah. Whatever. It's
property is it's fructose. It has a high-glycemic index. Causes an insulin
spike. It makes you fat over time. Don't eat too many Perfect Bars. They're not
perfect. Even though I love them and I struggle. So business idea, and I'm
like, why haven't they created a peanut butter based bar with a calorie free
natural sweetener base?
Like monk fruit. Like make a peanut butter based bar but sweeten it with
monk fruit instead of the sugar and honey. And I get it would change the
taste a little bit because it wouldn't be sweetened with honey. But I'm sure
some scientist could tinker their way through that. But regardless, a peanut
butter based bar sweetened with monk fruit or erythritol or xylitol.
Erythritol or xylitol, you probably can't, I don't know if you can pull off
because they can cause some digestive upset, although they probably wouldn't
unless people are eating like four bars a day. But you get the point. Peanut
butter, natural calorie free sweetener. Go team.
Look, we've got visitors.
Jaqueline Lerner: Hi, it’s Jeff Lerner here. Today we're going to be teaching
you how to…
Jeff Lerner: What are you going to be teaching us, Jeff Lerner?
Jaqueline Lerner: How to live that laptop lifestyle. I don’t know.
Jeff Lerner: Wow. What’s up, team?
Both: S’up?
Jeff Lerner: Team’s here. Team’s here. Let me back up and get a full team shot.
Full team shot.
Jaqueline Lerner: Jace has a proposition for you. Speak it into the camera, Jace.
Stone: Oh yeah, ask Jeff.
Jace: I’m throwing a party.
Jeff Lerner: That just sounds like a statement.
Jace: Well—
Jeff Lerner: Are you, are you proposing something to me or you just—
Jace: Yeah, yeah.
Jeff Lerner: That I not say no?
Jace: I’ve had seven or eight kids come to me today asking me to throw a party
tonight.
Jeff Lerner: Are we trying to top the last one? Because that sounds scary.
Jaqueline Lerner: No. I told him it's up to you.
Stone: If it’s shorter, I agree.
Jeff Lerner: Yeah, I'm fine with it.
Jaqueline Lerner: He said 8:00 to 10:30.
Jeff Lerner: All right. We're going home. And we are done with the first
course, the big one. It's like 110 or 120 videos, 35 or 40 hours of course
content. Pretty stoked to have it done. I still got a little work to do. Got to
like put together some questions for each module. I got most of those done
but I got to organize them. I’ve gotta pull all the notes out for each of the
lessons. But I'm saying it's good. I'm saying it's good stuff. It's the best
course I've ever made. And people already like my courses. People already
tell me my courses are really good. And that they're, you know, some of the best
courses they've ever tried. And this is the best course I've ever made. So I
know it's good. I know it's good. All false modesty aside because false
modesty is stupid AF. Why would you be falsely modest?
We live in such a noisy, crowded, chaotic world. You think anybody's
waiting to stumble upon how good you are at stuff? You think anybody's going to
discover you like it's the freaking 1940s and you're just going to be
walking down the street and some, you know, Hollywood producer’s gonna be
like, oh, you, you have the it factor. I want you to meet me at the studio for an
audition. That is not how the world works anymore. You work your butt off to
develop a skill and then you need to work your butt off to promote that
skill. Tell the world. Be your own advocate. You're so modest, you're going
to modest yourself into a deathbed regret scene. Oh, I woulda, coulda,
shoulda. All these things I could have done. But I was so modest, I never told
anyone. Anybody that tells you to be modest about things that you are
genuinely good at and that you need to get attention to in order to make a life
where you can actually do those things has their own issues, has their own
regrets, has their own missed opportunities, has their own shame
around the things that they didn't speak up for themselves about.
Jaqueline Lerner: The boys and I are at Hobby Town. We don't know what we're
getting yet. We're going to try to, Jace has talked me into letting him have
another big party tonight. So we might get a megaphone so that we can yell at
people. But we're also after like some maybe like remote control cars. We don't
know yet.
[RC cars whizzing around]
Hi, how are you guys? Good.
- Yo! These are big.
- That’s insane, dude.
- This is sick.
Jaqueline Lerner: So we're just trying to figure out which the fastest car is.
And then that’s what they’re gonna get.
Store employee: The difference is the Infraction has an electronic handbrake
so it’s actually got a second servo built into the car that’s already
programed as a switch on the radio.
- Okay.
Store employee: And that’ll actually lock up the rear axle so that you can
slide it around a lot easier.
- That one doesn’t have that?
Store employee: The [inaudible] doesn’t have that. No. So for speed and
drifting, this is the better option.
Jaqueline Lerner: Screenshot and repost. Everybody’s reposting. It says, party’s
gonna be huge.
Store employee: So the total would come to $1,003.42 after tax.
Jaqueline Lerner: This thing better be fun. We need to thank Jeff for working
so hard so we could come buy this fun toy.
Yeshua: Very much.
Stone: You know what I think? I think this is the best purchase I’ve, I've
never made. I didn’t purchase it. But I think the best purchase she's made for
sure for us.
Stone: We're going to have so much fun with this.
Jace: I was about to say something.
Stone: He's always just looking at his phone thinking of the party.
Jace: I was about to say something.
Stone and Elijah: What were you gonna say?
Jace: I was gonna say…let’s jump it over the pool.
Elijah: Off the roof.
Stone: I’m liking that idea.
Jaqueline Lerner: Here we go. Trying out the new—
Stella: Mommy, I’m just watching.
Jaqueline Lerner: RC car. I know.
[Music and RC car whizzing around]
- Uh-oh. Andrew better not crash it.
Jaqueline Lerner: Andrew better not run into that car. [Gasps] Oh my gosh.
Andrew: Dude, that thing’s faster than my car.
Jaqueline Lerner: Oh definitely. It goes 90.
[Music and RC car whizzing around]
Oh my gosh.
[Landon making chicken sounds]
The good news is we got our megaphone for everybody.
Landon: Hello.
[Music]
Jaqueline Lerner: This kid is amazing with this thing. Watch.
[Music]
[Loud cheering]
Jeff Lerner: [Singing] Say it ain’t so. My love is a heartbreaker.
Jaqueline Lerner: And to wind the night down, we're playing a friendly game of
memory match over here.
Yeshua: Watch this, watch this
Jeff Lerner: It’s just us. Checking in.
Jaqueline Lerner: Again.
Jeff Lerner: Like we do.
Jaqueline Lerner: We have one of Braxton's friends at our house right now
that I'm just so proud of because he decided he was going to start his
own—first of all, he's still a senior in high school. He decided he was going to
start his own mobile car detailing business. And he actually did it. And
he's here right now doing the boys' cars.
Taylor: Oh yeah.
Jeff Lerner: Young entrepreneur check-in.
Taylor: That’s me.
Jeff Lerner: What's up, Taylor?
Taylor: I’m just doing the inside of this Jeep right now, doing the detail.
Going to do a full detail on this one.
Jeff Lerner: What's the name of your business?
Taylor: The Car Spa.
Jeff Lerner: The Car Spa.
Taylor: Yeah.
Jeff Lerner: St. George, Utah. For the best car detailing in the country, it's
worth driving your car from wherever you are to St. George.
Taylor: Oh yeah.
Jeff Lerner: Just to have Taylor and The Car Spa do the work.
Taylor: Oh yeah.
Jeff Lerner: Wrapping up the week. Sunday evening.
Jaqueline Lerner: Yeah. It was a crazy weekend.
Jeff Lerner: It was a crazy weekend.
Jaqueline Lerner: It was fun though.
Jeff Lerner: So do we have any like moral of the story, like wrap up
positive messages for the world? In the words of Oscar Wilde, just be yourself.
Everyone else is taken. See you next week.
[Music]