We're always told that the most
important analytic on YouTube is watchtime
so why don't we have a real-time
watch time graph? Unless, of course, you go
to the... All right then a
quick straw poll to kick off this video:
how often do you check your YouTube, and
indeed, vidIQ analytics? We've got a
voting poll up here right now do take
part. Also which analytic can you not
live without? You just have to check it
all of the time. Let us know in the
comments below? Hello everyone, my
name is Rob, welcome to vidIQ. If this is
your first time here we are the YouTube
tool and channel that aims to help you
get more views in less time. Any of the
analytics that you see in this video
today that you're not familiar with
they're vidIQ analytics not YouTube
ones. They're part of our Chrome
extension, it is a free to download, and
guess what, there's a link in the
description as well. Now, of course we love
our analytics, to be honest we salivate
over them every single day, and what we
want to show you is some of the less known
analytics on YouTube, and indeed, vidIQ
Hopefully some of these are going to
be wow lightbulb moments I've never seen
these before this is gonna revolutionize
the way I analyze my channel. Let's take a
look right now starting with number one.
All right then the YouTube creator
studio beta, you should now have access
to it. In the analytics section if you
click on reach viewers you'll see this
funnel that we've been talking about a
lot over the last couple of months
impressions and click-through rate. But
what if you wanted to see that at a more
granular level, not at the channel level
but for each individual video in a nice
list? If you go back to overview, click on
top videos, this will list all of your
best videos with impressions and
click-through rate data. With this list
you can see individually which videos
have the highest impressions and success
rate when it comes to a click-through. On
top of that each of these columns are
clickable so you can sort by impressions
click-through rate or just simply
impressions. How powerful is that? The
ability to see which specific videos on
your channel really rock when it comes
to impressions and click-through rate.
Sticking with the theme of new analytics
and the creator studio
beta on YouTube, if you go to reach
viewers you'll see unique
viewers which is essentially saying a
hundred thousand people are watching
191,000 videos on our channel. Or to put
it another way, if you click on build
audience, from every viewer we get a one
point seven views on videos. Obviously
you want to try and raise this as much
as possibl,e have one person watching all
of your content if humanly possible, and
you can tie this into watch time from
subscribers. Assuming that subscribers are
more loyal to your channel, if you can
get more subscribers watching your
content presumably you'll get more views
and more watchtime. Another really cool
new tool on the YouTube creator studio
beta is the video snapshots for your
last video. It shows you how it's
performing in a normalized fashion. For
example for this video in the first 8
hours it's performed 42 percent worse in
watch time, 38 percent better in views,
but 58 percent worse in our view
duration. I wish it was a little more
specific because it doesn't really take
into account the different length of
videos so that's why the watchtime is
down on this video. You can compare it to
your previous video or the previous
three videos and see how the analytics
change there. One thing you can
also do as well as if you mouse over
this section here that says five out of
the last ten videos, it will show you
where this video performed in terms of
raw view count versus your last 10 video.
So again some more analytics will be
useful here and we can only assume that
YouTube will add more but this video
snapshot panel is certainly one to
check out when you launch your most
recent video. Just one more thing to note:
you start to get these watchtime and
views and average view duration analytics
three hours after the video is published.
How much impact do your videos have on
your YouTube channel? You can now get the
answer to this very quickly in the
Creator studio beta as YouTube have
handily added these icons which
indicate when a video is published. For
example here on the 23rd of July we
published a video: how to properly upload
your videos to YouTube, and you can see
on the graph above how that affected
watch time very much in the short term.
And this also applies to reach viewers
when we look at impressions and interest,
general watch time. However that's as
specific as it goes in the creator studio
beta. If we go back to the classic
version we can unlock an entirely new
arsenal of analytics, watch this. On any
major graph in the YouTube analytics
classic version if you click on the
compare metric button here you can
compare, for example, views to watch time
and it will overlay like this. However if
you click on compare metrics and go to
more metrics, look at the number of
data points you can use here. For example
we can do the same thing as we have in
the Creator studio beta so that's videos
published versus watchtime. Or we can
go a lot more specific and have my watchtime
versus like on my videos which
looks like this. So with the tools at
your arsenal, explore and you could spend
hours on these graphs alone. Ah, the vidIQ
real time stats bar. A calming influence
that sits at the top of every single
YouTube page showing
sme how many views my channel got
in the last 60 minutes, and it dovetails
very nicely with YouTube's own analytics
on this topic. But I'm not here to show
you any of them. We're always told that
the most important analytic on YouTube
is watchtime so why don't we have a
real-time watchtime graph... unless, of
course, you go to the creator studio
application on mobile devices, click on
the 28 days watch time graph, then
you've got a time frame at the top and
you can change that to 48 hours or 60
minutes.
I've always been puzzled as to why
YouTube don't share these analytics
anywhere else but now you know where it
is you can go check it out.
Hello folks I'm back because I need to
introduce you to a term called cluster
channels if you're not familiar with it.
Surprisingly you're not the only one
making videos on your topic on YouTube.
There's probably thousands more just
like you so when your videos go onto
YouTube, YouTube will try and share that
content with an audience who watch
similar content on other channels and so
if you see similar videos from other
video creators in the suggested column of
your content, those are effectively a
cluster channel. Why are they important?
This is why. For the majority of YouTube
channels your
views come from suggested videos
and YouTube search. If it's
suggested videos that's cluster
channels driving traffic your way, so
it's really important to find out who
those channels are and what content they are
making. To find out, on YouTube classic
analytics go to traffic sources, then
click on suggested videos and this
lists all of the videos sending
traffic your way. If you mouse over any
of these it gives you a brief thumbnail
preview as well as a channel name. For
example this tech channel that makes a
lot of videos on mobile phones is
getting traffic from a channel called
Droid life and another here sakitech,
and I could scroll down each of these
videos and find out which channels you
most closely associate with. That means
you can go to their channel see what
content they're making and maybe that
will influence you to make similar
content which gets you a more suggested
videos. Two more things I want to look at
from the real-time stats page before we
say goodbye to it for another video. If
you click on device type this will
show you who's watching your content
from what device. In this example vidIQ
is mainly watched on a computer but a
significant number also watch on a
mobile phone, so we may want to adapt our
content for that audience. If we look at
geography we can see who's watching our
videos from what part of a world and
does that influence, potentially,
translations that we may want to do for
our content? For example here on vidIQ a
significant number of people watch from
India, Vietnam and Pakistan. Maybe we want
to think about doing translations for
those countries. One more thing to show you.
You can go into a lot more detail in
both of these analytics. If you click on
devices this will not only show you
playback over the last 28 days for
different devices but it also shows
average view duration for each device as
well. For example, I'm surprised to see
here that on average when people watch
vidIQ on a mobile phone they watch for
15 seconds longer than they do on a
computer. To find out more about location
playback, you can go to demographics and
click the more button here and select
geography and this will show you very
precisely where people are watching your
content throughout the world, which, again,
may help you with language translation
if you want to go
down that route. Hello folks I'm back
once again to ask a question in person.
First of all, do you use video cars like
the one you're seeing in the top right
hand corner right now? Please do vote on
that. Also do you use a branding
watermark that looks something like this
to persuade your audience to subscribe
to your channel? If the answer is yes to
either how do you measure the success
of those? Let's take a look at that right
now. It can be all too easy to put cards
on your videos and then never actually
check how successful they are. In order
to review your cards, go to the card
section on your YouTube creator studio
classic and it'll give you all the
information you need to know as sorted
by number of card clicks. The thing
that you can probably, immediately see
here is just how much people click on
voting polls and if you mouse over the
little voting poll icon it will give you
a breakdown of what people are saying.
That may help you decide what content to
make in the future. As for that branding
watermark, it's hidden a little away in
some old analytics. If you go to
annotations, which, of course, YouTube
doesn't really support anymor,e but if
you click on annotation type it will
show you here how many times your
branding watermark is clicked on. Just to
give you another little extra tip here
as well, we're gonna sort by 90 days here
because we want to show you the
transformation we had on our own channel
when we changed our branding watermark
to look like this and put it on for the
full duration of our videos. So maybe you
want to try that on your channel as well.
Alright folks we've saved the very best
need-to-know analytics until the end and
that comes from vidIQ's very own
channel audit tool. You'll see this
button pretty much on any YouTube page
once you install our Chrome extension
and if you click on it it will give you
a set of data points all about your
channel. At the very top we have a quick
channel health snapshot which shows
how your channel is growing over the
last month. Here though is where things
get really interesting. Content to double
down on. We try to separate this area
into four distinct areas of where you
might want to grow your channel and
these things vary depending on what type
of audience you want to appeal to. For
example if you just want to do trending
videos that are getting views right
now. You want to look at views per hour
or velocity. Or if you want content that
is evergreen over a longer period of
time these are the videos that are performing
for you well over the last month. If you
want to build trust with your audience
and get people to click on that
subscribe button, then these are videos
that are really working out for you. Or
if you want to create a conversation and
have a high level of engagement
these are videos that are working for
you. And as you can see every column is
slightly different in the content so
this is really helpful in helping
you build out content to all of your
audience however you want to attract
them to your channel. But we're not
finished there because below content to
double down on we have average metrics
over the last 30 days which looks at
your SEO. Whether your titles are the
right length, as well as descriptions,
tags, if you're adding videos to
playlists and your average SEO score as
rated by vidIQ. But guess what we're not
finished just there yet. If you scroll
down a little further here are items to
improve on on your entire Channel and
I'm just gonna do this next bit in real
time. I forgot to add some of my videos
to a playlist. This is how quickly it is to
identify an individual video and add it
to a playlist...
That literally took 15 seconds and where
else can you do that on YouTube. Did you
have a favorite from the list that
we've just shown you in new ways to look
at YouTube analytics? Let us know in the
comments below or if you want to get
your hands on that awesome channel
audit tool that we have here at vidIQ,
and it's free to download, there's a link
in the description. We have a full
tutorial on it just over here and if you
want to know more about our thoughts on
impressions and click-through rate we've
got a secret formula video down here
which is a very deep dive into that
particular set of numbers.
We'll see you on those videos right now,
enjoy the rest of your video making day.