- I know you've been watching tons of videos,
trying to figure out how to get more views
and more subscribers to your YouTube channel.
And some of it you might've applied
and it might have worked out for you.
Some of it you might've applied
and it hasn't worked out for you yet.
So I'm gonna tell you exactly what it is
that you need to do, what it is that you need to focus on
to get more views and subscribers on your YouTube channel.
And we're starting right now.
If this is your first time here though, my name is Nick.
If you wanna learn how to grow your channel,
make videos and all types of other YouTube related stuff.
Start now by subscribing and clicking the bell
so you don't miss anything
because I have an entire channel full of content
that's gonna help you do exactly that.
So this video is part of my subscriber question
and answer series where I'm answering your questions
about YouTube.
Today's question is from Jay's Family.
Jay's Family says, "I always make my settings
every time I post a video and I still feel
that YouTube does not display in my videos to the viewers.
What can I do to attain more viewers and subscribers?"
Jay's Family that's a great question.
And that's the big struggle
that a lot of content creators have
because part of being a YouTuber
in addition to making the content
is having people actually watch the content.
And then once they watch the content
and have people enjoy it enough
that they subscribe to the channel.
So I'm gonna tell you some things to keep in mind
to make sure that you are opening up the opportunity
to yourself to get more views
and to get more people subscribing
to the videos when they do watch them.
When it comes to getting more views
and subscribers on your YouTube channel,
it doesn't really come down to your settings necessarily.
And I'm guessing that by settings,
you met like your tags in your description,
and maybe even your title and your thumbnail.
It does come down to your title in your thumbnail primarily
in terms of getting people to click on what it is
that you're doing.
And what I mean by that is if you publish
your videos to YouTube
and you haven't really thought through your title
and your thumbnail enough to where you think,
you know, hey how relevant is this
in terms of the interest of the thing it is?
And I'm talking about how much of an opportunity
am I really giving myself with my thumbnail
and the title that I'm using?
As an example, if you're a vlogger
and you're making vlogging type content
of course you would be if you're a blogger
in that situation you still have to make sure
that you're titling your videos in a way
to where you make it more about the viewer.
And the reason that that's important
is because if you are making a video
about any topic on YouTube, if you're on gaming content,
if you're doing vlogging content,
if you're doing crafting content,
making content about quilts, yeah, I did it again, quilts,
in that situation a video title about,
I can't believe this happened
isn't something that's really going to be
something that's going to grab mass appeal
unless your thumbnail is off the charts,
unless there's just something insane happening
in your thumbnail.
Because the reason that that's not going to work for you
if you are a new channel especially
is that you haven't built an audience yet
that YouTube is going to serve some of that content to,
to where they're going to notice that it's your content
and they're gonna click on it and come in and watch it
because you made it however,
you will see some of the big channels doing that
and it works, and because of that,
you're thinking yourself well, why can't they do it?
But I can't do it.
Why can PewDiePie make a video
with a title that just says, "Hmmhhmm."
And people click on it but when I make a title
that says, "Hmmhmh,"
and people don't click on it,
or when somebody like Casey Neistat makes a video
that says you know, "I can't believe this happened today."
People click on it like crazy
because it's Casey Neistat.
And they know that it's a Casey Neistat video.
So right out of the gate,
it's being served to tons of people all over YouTube
who are already interacting with his content
and then some of those people just by running the numbers
are going to click on those videos
that are titled in that way.
But when you haven't built an audience like that yet
you really have to think about
what is it that would really make somebody click
on this particular piece of content that I'm putting out?
What is it that I can do with the thumbnail?
And what is it that I can do with the title
in order to get people to click
on what it is that I'm doing?
And a few things that you can do
in order to get people to click are this.
One, make it about the viewer,
think about who is it that I'm actually trying to reach.
And this is a really, really important part.
Lemmie just sidebar this really quick
and say that this is a really important part
about doing very well on YouTube
is first identifying like who is it?
That is primarily watching the videos
that I'm putting out there,
and how can I use language in my titles?
How can I use imagery in my thumbnails
that those people that I'm trying to reach
are more likely or the most likely to actually click on?
But that's a topic for a whole other video
but in order to get people to click,
you have to be able to identify yourself.
Why does it somebody should click
on your particular thumbnail on title?
And you gotta think for the people that I'm trying to reach
if I don't know what's happening in the video,
if I don't know what it is that
this particular video is about,
how is it that they are going to be able to identify
through the title and thumbnail?
How is it that they are gonna be able to identify
what they can expect from the video
that they happen to be getting presented to them on YouTube,
on their homepage for example?
And if you can't define that thing, whatever that thing is
that should get those people
to click on what it is that you have
if you can't define it, they're not gonna be able
to define it either.
And because of that, you have to make sure
that everything that you're doing on your YouTube channel
is intentional.
That comes down to the way that you're writing your title.
That depends, or that even includes
the specific order that you're putting the words in
in your title, you gotta make sure
that when you're putting your titles together,
the thing that is going to grab someone's attention
in terms of the topic of the video,
or the thing that's gonna resonate with them the most,
put that as close to the front of your title as possible.
Even if you have to sit there
and you have to rework the title a bunch of different times
in order to move the words around
where the thing that's going to grab their attention first
is more towards the front, do it
it's going to make a difference.
As an example, some of my titles I'll write 50 titles.
And the reason for that
is because I it's just not there yet.
I'll have to keep workshopping and workshopping it.
And even when I sit there and I come up
with something where I'm like, yeah,
I think people will dig this, and this is why
then even when I make a title like that,
I still keep trying to make it better
because I keep trying to make it shorter.
I keep trying to make it more impactful
in terms of the words that I'm using
so that I can try to generate a better response
for that specific title for the people
that I'm trying to reach on YouTube,
YouTubers which is you.
But that same exact thing goes with your thumbnail as well.
You have to look at your thumbnail and you have to think,
okay, sure this might be about something
that's happening in the video
but why would somebody care enough about this thing
that's happening in the video
for them to actually wanna click on this?
And if you're doing how-to content,
it's a little bit different because then in that case,
you I can show them a result
or you can show them exactly what it is,
you're gonna be showing them what to do.
Or you can just use texts in your thumbnail
telling them what to do, kinda like I do.
But the idea is to where you're expressing
and making it clear why they should click on your thumbnail
in order for them to even be able to come into your video
in the first place where you get that first thing
that you're after which is viewers.
It's also important that you consider
how your thumbnails and your titles work together,
because really they are a team trying to win the click
for you, because some people are just gonna respond
to your thumbnail because your thumbnail
is gonna be epic, because you're putting the time into it.
Some people are just gonna respond your title
because they have their attention grabbed by the thumbnail
but then they look at the title.
Other people are just going to,
they're gonna look at your thumbnail.
They're gonna look at your title
and then they're gonna think it through for a second,
and they're going to be like, "yeah, this seems interesting,
let me click on this and see what's going on in this video."
So because of that, you have to give yourself the advantage
of trying to hit all of those people
however they might react to your thumbnail
and your title combination.
So your thumbnail has to be good enough
to where it would encourage a click.
Your title has to be good enough
where it would encourage a click
and they have to work together
in a way that would also encourage a click.
The better you get at that,
the more clicks you're going to get on your videos.
But here's the thing.
If you're not getting views on your YouTube channel,
it might not even be that people aren't clicking.
You might have that part wrapped already.
You might have it to where it's like,
hey, people are clicking like crazy,
but YouTube still isn't showing my video.
I have a high click-through rate people,
but YouTube still isn't showing my video to people.
Well, I gotta let you know
that a high click-through rate by itself
isn't really enough because YouTube is looking
at a bunch of different things
but some of the things that they're looking at
that are the most important
is how often people are clicking
because that actually gets them to the video.
But once they get to the video,
they're looking at how much watch time
that you can generate on that video.
How much total watch time are they getting
every single time they show your video
to somebody on the platform.
That's one of the most important things
that they're going for.
So if YouTube isn't showing your videos to people,
then it can come down
to one, you're not able to get people to click
but once they do click,
you're not able to get people to watch the videos
for a longer period of time,
which means that people are coming to your video
but then they're leaving quick, and because of that
you're not able to generate much watch time.
So in order to get people there
in order to get more viewers then in that case,
you have to get people to click
but you also have to create a quality experience for them
with your video content.
Now, look, you don't have to get them
to watch your entire video.
They just have to watch enough of your video
in order for YouTube to deem it a satisfactory experience.
And that's gonna be different for every channel.
It's gonna be different for every video that you put out
in terms of what is identified as a good experience
for that content. But the goal,
the thing that you're ultimately trying to accomplish
is you're trying to get people to watch your videos
for a fair amount of time,
a competitive amount of time per YouTube language.
You're trying to get them to watch
a competitive amount of time
so that YouTube can see it as a quality experience
for those viewers, a satisfactory experience
so that their system will start trying
to identify other people that would also find your content
satisfactory and click on it.
Another thing you can do to get views
on your YouTube channel to get more viewers I should say
is to embed yourself in the communities
around the type of content that you make.
And when you do that, one of the huge advantages
is that when you do have a video to share,
you can share it in the relevant communities,
the communities that are likely
to respond to your content regardless
of if you share it there,
or if YouTube shows it to them on the platform,
those types of people that you can share your content
in those relevant communities.
And you can actually pull some viewers from there as well,
not on YouTube, per se but on Reddit and on Facebook,
and you know places like that.
But if you share your content in places like YouTube
or groups to where they're not really a good fit
for your content in that case,
you're actually working against yourself.
But if you share, let's say you do videos on call of duty
'cause I just like to use that example,
but let's say you make videos
on call of duty for example,
then in that situation, you would wanna make sure
that you're sharing your videos
in places where they care about call of duty,
not places where people are trying to get feedback
on their videos.
Because it's better to have less of the right type of viewer
than more of the wrong type of viewers,
because this just simply helps YouTube systems identify
who the right people are to watch your content.
So it's better to have less,
again I'm gonna say it again.
It's better to have less of the right viewers
than it is to have more of the wrong type of viewers.
Another thing that you can do when you are trying
to get more views on your YouTube videos
is of course how you're actually targeting your content.
So when it comes to your content decisions,
you have to think about with the content that I'm making,
how can I get this content in front of more people?
And often a way that you can do that
is by targeting search terms.
Now, what I mean is that you title your videos
in a way to where you're including a keyword
or keyword phrase, and you're making your video
about something that people would be looking for on YouTube.
And what I mean by that is that they go to the search bar,
they start typing in something about the type of content
that you make and then your video would show up
when they're looking for it their.
YouTube search can be a fantastic source
of longterm traffic to your channel
but again you gotta get people to click,
which is one of the things that we talked about earlier.
You have to be able to get people to click,
but YouTube search is a fantastic source
of easy traffic for YouTube,
because then when people are looking for something
you're only competing with the people
that are showing up in those search results,
you're not competing with all of the other videos
on the platform.
And once people do start responding to your videos
and search, if you're getting a good response there,
YouTube will also sample your videos out
and test your videos in suggested columns
next to other videos or under other videos,
they'll test it on the home pages
to see how people respond to it there.
So by giving yourself that opportunity
to pull in some activity from search,
then you're also giving yourself the opportunity
to show up in other places once YouTube identifies
that you have a quality piece of content.
And another thing to consider
when you are trying to get more viewers coming
into your content, another thing to consider
is the interest around the topic that you're talking about.
So what I mean is when you are making
a certain type of content or really any type of content,
sometimes it's high interest,
sometimes there's tons of people looking
for that type of content.
Other times it's not a ton of people looking
for that type of content.
So make sure when you're putting your videos together,
that instead of just saying,
hey, I'm just gonna make a video
and it's just gonna be about something
that I wanna make a video about research
and say, this is what I'm gonna make my video about.
I wonder if there's a bunch of other videos
on YouTube that are also making videos
about this type of thing.
I wonder what type of view counts they're getting.
I wonder what type of activity
they're getting on those videos.
Of course you can manually search for this stuff on YouTube
by just going into the search bar
and just typing in the topic
that you are gonna be making your video about,
but you can also use a tool called TubeBuddy
that can help you navigate some of this as well.
I'll put a link to them down in the description.
You can try it for free, but they also have a paid version.
But the idea is you wanna look into the general interest
on the topic that you're talking about
so that you can make sure that there's enough people
that care about what it is that you're making a video about
for it to be worth it for you to make a video.
So you can get those viewers that you're looking for.
But once you get the viewers,
let's say you got the viewers now.
Let's say you've got views coming in now
that next step that you're wanting to know
is how do you actually get people
to subscribe to your YouTube channel.
Well people subscribe to your channel
because they can clearly see the value
that you're offering on your YouTube channel.
They can see it when they look at your channel page
or your video page, and they can see all the videos
that you've made already.
They can tell by the video
that they're experiencing in real time,
because that's where most of your subscribers
are gonna come from.
And they can also tell because you have an entire channel
based around a certain type of content.
That there's a really good chance that the videos
that you put out in the future
are also going to be a value to them as well.
So if you can create that
to where they can see the value
that they're going to get all the way across the board,
because it's about the viewers, it's about them.
That's what gets them to subscribe
so they can see that value and they can feel,
and they can tell that value that they're getting
from you right out of the gate when your video starts,
or they just have a great experience with your video
because you're thinking of the viewer first
when you're putting it together,
you're gonna get more people subscribing to your channel.
But on the flip side of that
because there's always another side, balance.
But on the flip side of that,
one of the things that is going to happen
if people come and they start interacting with your content,
but it's not really put together
in a way that's entertaining to them,
or it's not put together in a way to where they really get
anything out of the video,
there's no information they're really getting,
it's all over the place.
There's just no clear value at all to them.
They're not gonna subscribe to your channel.
And this is one of the things
that a lot of new content creators face
is that they don't have that big back library yet,
to where people can see that clear value
in all of the other content that they have.
So because of that, they have to sell people on that.
You know, those handful of videos that they do have,
this is why it's so important to niche down,
or to make content for a specific audience
because then once they can identify,
hey, this channel only has 10 videos on it,
but these 10 videos are great.
And it's clear that the videos
that they're making on the channel are for me.
So not only is this one video awesome,
but these other 10 videos that they have on the channel
are also awesome.
There's a channel that I subscribed to recently
called Traeger and his content
it's basically teaching filmmaking in a really creative way.
And the awesome thing with that
as soon as I landed on the channel, I found him on Reddit.
As soon as I landed on the channel,
I knew through watching the content,
I was like, Oh, this is great.
Let me see what else this guy has.
And I go, and I watched some of the other videos.
And when I watched other videos,
I was like, Oh my gosh.
He only had at the time that I subscribed,
I think he had three videos on the channel.
And I was like, Oh, this is epic. I'm subscribing.
I'm gonna watch most of the videos
that this person puts out, and I have.
So because of that and the channel again, it's Traeger,
I'll put a link to it down the description.
He only has a handful of videos.
I think he's approaching 10,000 subscribers already.
If he hasn't hit it yet at the time of this recording,
but it's crystal clear what he's offering
it's really good content.
I get tons of value from it because I learned something.
And the other videos on the channel
are also something that I get value out of.
And I can see that,
hey, he's gonna keep putting out awesome content.
That's gonna teach me tons of stuff in a new creative way.
So your job, when you're trying to convert viewers
into subscribers is you just have to think,
what is it that I'm offering.
If you setup a company of some kind,
one of the things that you have to do
when you set up that company is like,
what is the unique value
that people are gonna get from our business?
What's the unique value that they're gonna get
from buying stuff from us, instead of all the other people
that offer a similar thing?
And that can be that you offer it
in a completely different way.
And that can be the same exact thing
with your YouTube channel,
the videos that you're putting out,
you just have to identify what is it
that people actually get from what it is that I,
what it is that I do? For example,
if you look at my content, the stuff with my content,
the reason people respond so well to it
is because I shortcut the learning process
when it comes to YouTube,
I teach people all this stuff that I'm teaching you
in this video and with all the other tools
and everything else that you need
to run a successful YouTube channel.
I teach you all of that stuff.
And because of that the value that I give
for my YouTube channel on the value that you receive,
it's crystal clear that,
hey, I should subscribe to this channel
and if you haven't yet make sure that you do,
but the idea is that, it's crystal clear
what it is that I offer here.
And because of that, you get tons of value
from the content that I put out
which encourages or causes people
to subscribe at a high rate to my YouTube channel.
So what you have to do as a content creators,
you have to think, okay, what is it that I'm offering?
If it's entertainment,
am I really as entertaining as I think,
and if I am entertaining then how obvious is it
to the viewer that I am entertaining
'cause so far if people aren't subscribing,
then they might not be finding you as entertaining
as you think that you are.
I'm not saying you're not entertaining
but I'm just saying you have to,
you know, face that and you have to say,
okay, can I be more entertaining so it's more clear
that I am putting out entertainment content.
If you're doing music content or gaming content,
same exact thing applies.
You have to be able to identify that value
that people are getting from you
because just watching you play a game
or just listening to one of your songs might not be enough.
It might have to be to where you have some
of your content to where you're showing people
how to do things, helping them with something
so that they can identify that that's the value
that they're gonna get from you.
And then they can come in
and they can start watching
some of your other content as well.
If you're on music in that situation then
that song that they're listening to might not be enough
for, you know, a lot of the people that are coming through
and your conversions might be very low on a song.
But if you are getting people through a playlist
and they're noticing that, hey, song after song,
after song of this person is really awesome.
And I'm encouraging people to listen to my videos
and playlist, instead of just watching them one off.
Then in that situation what you're doing
is you're creating an experience for the viewer
to where you're demonstrating video after video,
song after song, that they're getting something awesome
from you, and that they like all of the music
or most of the music that you're putting out,
which then in turn is gonna cause more people
to subscribe to what it is that you're doing.
So if you're making music content,
drive people into playlist, but at the end of the day,
it really comes down to people being able
to identify exactly what it is
that they're going to get from you,
exactly how much they enjoy your content
or exactly what it is that they are going to receive
from watching your content,
the value that they are going to get.
So you gotta make that clear.
And as long as your content supports it,
you gotta remember to ask people to subscribe as well,
because sometimes people are so immersed in your content
and they just love what it is that you're doing.
They're not thinking about subscribing.
We do as YouTube but just regular viewers,
civilians I call them but with regular viewers,
they're not thinking about,
hey, I need to make sure I'm subscribing
to all these channels, they're just enjoying content.
So your job as a content creator is just to remind them,
you don't have to cram it down their throat,
but just remind them,
hey, if you're enjoying this content so far
and you want more of it, make sure you subscribe
or tell them specifically what it is that you offer
and then invite them to subscribe,
to learn more about growing your YouTube channel,
click into this playlist right here,
tons of great videos in there for you.
And I also have an entire channel full of content
that will help you, and if you haven't yet,
make sure you subscribe.
Thank you so much for watching. I'll see you next time.