Thanks to one free graphic design platform. You don't have to be a professional graphic
designer to make amazing graphics for your social media presentations and more.
I want to show you the best platform to create your own graphics for free that I have been using
for years and for all you stylish business owners out there I'm also going to show you how to upload
your own fonts to this platform which is super helpful in making sure your branding is always
in alignment and we're also going to do a cost comparison between hiring a graphic designer and
using the paid version of this platform and trust me this is going to give you something to think
about. So let's get into this video. What's the best platform to create your own graphics for free?
It is canva. It is so versatile and it's a robust platform. We use it in business to make social
media graphics even video assets. You can design even merchandise, make posters, video thumbnails.
I've been using canva for years and there's a free version of it and a paid version of it and
i'll show you that there are tons of things that you can use on canva for free. I actually use canva
for free for years before ever needing to pay for it. This is an amazing platform that you can use
I'll also go later in this video to share with you a little bit of the comparisons between
free and paid. So let's go into how to use canva. You can sign up for a free account.
They offer tons of free templates. The pro version offers more templates the one that you pay for.
It has more designs, more magic resizing, where you can like create an image or graphic and then with
the click of a button it automatically resizes. So if you have like a social media post for Facebook
and you want to make the same one for Instagram and Instagram stories and Pinterest like you can
click through and it'll make all the different sizes for you right with the click of a button
and there's also more cloud storage when you use the paid version in the paid version you also get
access to more stock photos you can also add team members to your canva account and you can also
download images as a transparent image that means that you can have an image maybe of yourself or
of you know some kind of object with a transparent background. So, as you'll see in canva you have tons
of different templates that you can use. You can design pretty much anything look you can even go
into the templates and you'll see there's tons of different examples and ideas here for you
for social media, for personal, for business, for marketing, for education, for anything trending.
That's a really cool thing about canva 2 is for example if you're making something around the
holidays they'll have so many templates available for you. For Christmas cards or for Mother's day
cards or for anything that you can ever think of. Canva is ahead of it and is going to make your
graphic design so easy. Here's all of my designs that I've created in the past and you can scroll
through and see all of your designs just saved right here. You can also scroll through and find
tons of different examples of Instagram posts or posters presentations and you can just click
through on here and be able to use any of these as templates for you. You can change them around to
your own words, your own fonts, your own images, and be able to play with everything and anything
on here. The sky is the limit. Let's go into how to add some of your specific branding into your canva
designs. One of the questions I get asked a lot is well how do I put my own images or my own fonts
or my own colors? There's an amazing way to be able to upload all of your branding colors and fonts to
the platform easily. So, if you go into the homepage here you can either go into your brand kit or you
can upload them right from one of the designs that you're working on. So let's go into the brand kit
section here. In the brand kit section you can see that I've uploaded lots of different logos a lot
of these are for some of my clients. You can add if you have several clients or just your own things
and if you scroll down here you can actually add in your specific branding colors. It's very easy
to add different color palettes they actually give you some really cool examples here of some
colors that might go well together. But if you know specifically what your colors are you can go right
through here and you can even put the color code in there to get the exact color. Maybe you have a
specific shade of green that's part of your brand and you can add the color code in there and it
will add in perfectly and be able to be used in any of your future designs. So you'll see from
one of my designs if I want to change the color of this backdrop I can click on the color here
and you'll see all of my brand kit colors that I have uploaded previously right in this spot. Now
you can also add your own custom fonts to canva. If you have a specific font that you want to use for
example recently we used the star wars font for the may the fourth. So we wanted to make it very
customized to that date. We actually went in and we found the Star Jedi font and uploaded that so we
could use it inside of canva. I'll show you exactly how you can do this. One of the sites that I like
to use to download fonts is dafont.com. You'll see on the site you have tons of different options
for styles of fonts you can even search for some. Just to make it easy I'm going to download
this one and we'll upload it to canva to show you exactly how this works. So that's downloaded to my
computer as a zip file. I'm going to open the zip file and the file we're gonna look for is the TTF
file. Now you can do this from your brand kit you can upload the font here. So let's click
upload a font and I'm gonna go and find that zip file that we just opened and I'm gonna upload
that TTF file. I confirm that I have the right to use it so now I can go into my designs
and I will find that font is now available to use. Uploading your own custom fonts is only
available for the canva pro users as well as canva for enterprise or canva for education
or canva for non-profits users. So again, you can decide for yourself if it's worth it to
upgrade to the paid version or continue using the free version. Which I'll tell you I use the free
version for years. If you're brand new to canva I have a lot of other videos on my channel breaking
down exactly how to use it for your content marketing and business in general. So make
sure you hit that subscribe button so you'll get more videos like that every week. Now let's do a
cost comparison of maybe hiring a graphic designer versus doing it yourself in canva. Typically, I've
hired graphic designers from anywhere between 65 to 150 dollars per hour sometimes depending
on the project they can have a set rate. I've seen graphic designers charge anywhere from
hundreds to thousands of dollars for projects that canva has some really incredible templates
for. If you decide to use the paid version of canva. Canva pro is about 149 dollars per year
and like I mentioned you can just use the free version for as long as you need it. When you're
deciding if you want to hire a graphic designer or do it yourself, you can ask yourself. Do you have more
money than time or do I have more time than money? That might help you to decide. Should I just work
on doing this myself or do I have the time and money to invest in working with a professional?
There are times where you certainly should hire a graphic designer to get amazing results but
the point is you can accomplish more than you think with the help of canva. If you're ready to
take your content marketing to the next level and build an evergreen lead generation machine
I've got just the thing for you. If you click the link below you can reserve your spot in my next
free training. This is the exact strategy that my six seven and eight-figure clients use to maximize
their cash flow through online content and you could be next. I'll see you in the next video.
you