hey everybody so the other day I was
unboxing this gorgeous guitar from shore
Bunnell this is a custom guitar made up
my specifications and I get this comment
on the video you can hand at your tie to
someone qualified to plant for the dopes
your 5 second down stroke Holly I'm
conducting rhythm turns way the truth is
all the guitar players everywhere now
I'll be the first to admit there are a
million guitar players out there that
can kick my ass guys and girls with far
more ability talent and technical skill
that I could ever dream of having so why
do I get the custom guitar wouldn't
Charbonneau be better served by sending
a guitar out to a player with some
[ __ ] talent the answer is no so [ __ ]
off
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the Cureton is the music industry is not
a meritocracy talent can get you respect
amongst your peers and it might even get
you in a studio to them so you can make
someone else look great but I suspect
we'd all like just a little bit more you
have to assume the world is full of
amazing guitar players because it is
seriously everyone has access to YouTube
and the talent pool is damn near
limitless there are so many great guitar
players out there what could you
possibly do to stand out let's take a
look at one of my favorite guitar
players a man named Hiroki to Gollum
this guy is a blind guitar player from
Japan and plays upside-down style like
Jeff Healey used to
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and this dude can really tear it up but
in a tasteful way
now I'm not really into shred guitar but
I've got great admiration for this guy
he not only plays fast but he plays a
style and grace and as of right now as
this video has a whole 77 thousand views
on YouTube by way of comparison here's a
clip from Jeff greenberg now the setup
is fairly similar same one camera shoot
same crappy on camera mic and neither
recording is anything to write home
about now let's check go to view kill no
Lee [ __ ] balls pretty million views and
let's check out the rest retail 1
million 5 million and over a million
subscribers camp
what gives where the hell is she so
popular and why does she get so many of
you I can think of two okay three
reasons one there's a passion for music
they're combined with a lot of hard work
and practice and then there's the other
two look it doesn't take a genius to see
what's going on here
is it fair not even [ __ ] close your
parents were right life isn't fair
exhibit [ __ ] a right here
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when given the choice between watching a
blind guitar genius or a great guitar
that also happens to be a supermodel the
public has made its choice clear now
let's give credit where credit's due
she's an honest performer there's no
pitch correction going on it's a single
mic recording and you'd hear the guitar
pitching all over the place of one word
to throw auto-tune onto the audio track
and her performances are far more real
than most pitch corrected time-aligned
[ __ ] the record labels are passing
off as heavy metal these days I'm also
not one to say she shouldn't use what
she has to grow her YouTube channel
of course not if she's making a living
at music that's [ __ ] awesome I think
it's great that otherwise unknown
musicians can make a living playing
songs into a camera I'd rather see that
than see someone put in 8 hours a day 6
days a week on a [ __ ] assembly line
somewhere
as I mentioned though you need more than
Talent that's just the way it is this
isn't the 1920s when radio newspaper and
a megaphone were it it's almost 2020 and
we're talking YouTube let's look at Jess
Greenberg on Hiroki Togawa again this
time with our larger braids she looks
like she's been up for a while and took
a shower it's not in dope with her oke
it might be would it have made a
difference if he had maybe but
regardless if success on YouTube is his
goal he'd best work on his overall
presentation and well some people out
there will cry that it isn't fair in
regards to the female privilege Jess
Greenberg clearly has all mentioned it
again your parents were right did you
know that the average human can see
another from a thousand yards away and
with half a second we'll try to
determine if that person is from the
opposite sex and is worthy of humping
it's just instinctive there's nothing
political about it human beings are
built to [ __ ] some of us more than
others now here's how this applies to
music if you're an internet guitar
player and your video consists of you
doing nothing but scaring it to
fretboard playing a million miles an
hour you might not get the reception you
think you deserve yes you might be a
talented guitar player but so [ __ ]
what it's not enough personally I'd like
to think that the metal world is a bit
beyond that I mean you can take a band
like sick or Raikou in the late 80s
prove that even ugly people can get on
TV
and it's great that nearly 30 years
later some of us still remember that
song that's a testament to good song
ring but even back in the 80s there was
no way a band like stickered Reich would
ever come close to Bon Jovi numbers
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even today faker Drake has were very
respectable 1.3 million views on that
video
Bon Jovi on the other hand has 133
million being good-looking will
definitely help your music career okay
I'm so I'm dragging up bands from the
80s what about these dates on the
opposite side of Jess Greenberg we've
got Justin Bieber giant [ __ ] pops
done gotta start on YouTube I guarantee
the tweens that propelled him wouldn't
have notice if he didn't have the look
along with the sound the recording
industry just like the advertising
industry has been selling the same
product since the beginning the only
changes are the players I could be wrong
but I believe the Monkees were the first
manufacturer band and that was followed
up by the likes of David Cassidy Bay
City Rollers least carrot New Kids on
the Block
NSYNC Backstreet Boys and most recently
Bieber and one direction and it will
continue to go on ad nauseam same
product different phases for each new
generation of teen girls because that
[ __ ] sells people listen with their eyes
not their ears MTV conquered radio in
the 80s and it's only intensified in the
youtube era style over substance rules
the day and the 70s you could be a
talented band full of ugly dudes and get
away with it
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irena
because TV coverage was limited most
people got their music from the radio
and it was a little bit like reading a
book versus watching the movie the
aesthetic of the band wasn't nearly as
important but these days you're just not
going to get away with that so what's a
band full of ugly dudes supposed to do
well normally I'd recommend giving up
and becoming a ditch digger or garbage
man because the world needs people to do
those jobs but the sad reality is that
artificial intelligence is going to hit
critical mass in about five years and
those jobs are going to robots so if you
don't look like a supermodel making
music videos might be tough I started
out directing music videos for local
bands about seven years ago and it turns
out if you make the video everyone
expects you to make nobody's going to
watch it
and take the same band and put a bunch
of hot girls in the video and people
will lose their [ __ ] minds
the blowback we got from a local hipster
crowd over that video was insane you can
just put girls in there some people who
watch the video yes yes we did the
[ __ ] work too we might have even had
a hit at the band has used a good song
but they thought it would we be smarter
to say that one for the next video uh
seriously though it was amazing the
outraged hipsters were even going to
organize boycott
of the Bands shows yeah the same people
who sat around on their asses telling
everyone with an earshot about the great
things they were going to do with their
lives except you know actually do
anything those people they were going to
boycott the band's shows yeah these were
the same people who never went to local
shows to begin with all the girls who
put down their copies of Fifty Shades of
Grey long enough the type of out how I
were raised they were and all the guys
who type their complaints with one hand
yeah thanks for all the free publicity
you self-righteous douche bags the
lesson here is that if you're looking to
promo your band
stunts do work just be prepared for some
blowback and you'd better have a cast
iron skin and if you don't want to take
the heat you're gonna have to get
creative unleash your imagination and do
something truly crazy I look at my
friend Rob Scallon as the perfect
example
now he's are incredible musicians but he
also gets creative with his videos
I always look forward to Rob's newest
releases and what insanity he'll come up
with next
he's always got me guessing he's amazing
now I'm not saying go out into what Rob
does I'm saying find what's interesting
about you and use that be yourself we
don't need another Pantera we don't need
another Lamb of God those bands already
exist
find your own thing find your own sound
and give us a creative video to showcase
it but good how do you explain the
success of Nickelback dancing here isn't
exactly pretty yeah I looked into it
turns out they sold their souls to the
devil
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you