Can you just imagine how incredible it would be to launch a new product
and have it sell out in just 24 hours?
The rush of adrenaline and the sense of accomplishment
just watching orders come in one after the other.
That will be awesome.
It's an amazing feeling when the product you've been working on for
months and months finally launches and becomes an instant hit.
In this video, we will talk about how to launch products like a pro
and sell out within 24 hours.
Hi, I'm Mei Pak
and I help makers, artists and designers grow handmade businesses from scratch.
So they can make a living income doing what they love every single day.
A sold out product in 24 hours after launching is definitely
an impressive accomplishment and it is the dream of many handmade business owners.
Not only is it a financial success, but it also shows that your business
is truly in demand and people want what you make.
That is the best feeling ever.
It is important to note, however, that product launches
take more than just creating the product and then listing it on your website.
So here are a few tips
that you can do to leave people wanting more of your products.
Make sure that your offer is irresistible.
Launching a product can be a costly and time consuming process,
so it is important to make sure that there is a market
for your product before investing too much time and resources into it.
A product only sells well if your target customers already see the value in it.
This is why it's important for you to do prior research to see if your product
has the potential to sell well and if there's already a demand for it.
So market research will help you understand your target audience better.
You can learn more about the market at your target audience and their needs
and their preferences.
When you know your target audience well, you can then create products that meet
their needs and that people actually want and are willing to pay for.
Give first dibs to your email subscribers.
Giving your email subscribers a special first look at your new
product is a really smart strategy for several reasons.
First, it will make them feel valued and give them a sense of exclusivity.
They will appreciate that they're one of the first to know
about your latest products.
Second, it will help generate buzz around your launch and get people talking.
And third,
you can use this as a way to gather feedback from your most engaged customers,
which can help you fine tune things prior to the big launch
in addition to providing exclusive content.
You might also consider offering your email subscribers a special discount
or other incentives to encourage them to make a purchase.
This could be a limited time offer or a bundled deal
that's only available to subscribers A great way to get ready for your product
launch is by hosting a pre-launch giveaway on social media.
Don't forget to market and promote the giveaway frequently and consistently.
You can create social media posts, email newsletters and blog articles
that showcase the giveaway and encourage people to participate.
Be sure to provide
clear instructions on how to enter and any relevant terms and conditions.
You can also ask your audience to do things
like follow all your social media pages, subscribe to your email list, or tag
their friends in their comments,
which I highly recommend you do
because encourages your giveaway to go a little bit viral.
You'll then pick the winner from those who engaged with your brand,
which will help to build more excitement and interest in your upcoming launch.
Build anticipation and increase your visibility online.
Another effective way to generate interest in your upcoming product
launch is to build up your online presence through content marketing.
You can create teasers feature behind-the-scenes footage,
or even sneak peeks of your product and then share them on social media.
The goal is to build anticipation and get people excited for your launch date.
You can achieve this through social media and with email, even. When you provide
valuable content that your subscribers find interesting and useful and fun.
To have that sneak peek behind the scenes,
it will make them excited about your brand's new collection or product.
So make sure you invest time and effort into creating that engaging content
that will capture the interest of your target audience
and then keep them engaged leading up to the launch.
Get the help of influencers to reach more people.
While it's important that you build anticipation for your upcoming product
launch.
You don't have to exhaust yourself and do it all
within your immediate social network. In order to reach a larger crowd,
you can get the help of influencers for this.
And that way, you can reach more people in the process.
For example, a 15 second shout out can bring you lots of new traffic
to your store
and potentially give you thousands of dollars in sales
like it has for many of the students that I've taught
influencer marketing to.
However, it is important to work with the right influencer.
Don't just work with any influencer.
Take the time to do some research and identify an influencer
whose audience aligns with your target audience.
You'll be more likely to reach the right people who are interested in your products
that way.
Influencers are always
also on the lookout for great products to share with their followers,
so they love working with brands whose products align with their own.
This way you can create a mutually beneficial relationship with influencers,
and oftentimes this means not having to pay for influencer features.
If you want to learn more about how I do this,
I host a free workshop where I'll talk about influencer marketing
and how you can lean on influencers to help promote your store for you.
So you don't have to worry about marketing yourself.
There's a link in the description box below, so sign up and join me.
It's important to be strategic when it comes to launching new products.
Launching too frequently can be exhausting for both you and your audience,
and launching too infrequently might make your followers forget who you are.
Product launches shouldn't be done just on a whim.
It involves a lot of planning, a lot of strategizing and researching.
So don't expect too much for your first product launch,
but you can definitely learn from it as you go.
Are you currently working on a new product line?
I'd love for you to tell us more about it in the comments,
and if you found this video helpful, please give a thumbs up and subscribe
and stay on to watch this next video on the screen
for more tips on growing our handmade business.