products in Japan do feel an awful lot
like an annoying hyperactive friend
let's make dessert with milk Wow let's
go out for a picnic with Alicia she
delicious cheap oh yes vitamin Oh how do
you vitamin better enjoy individuality
yeah nothing says individuality like a
deco cover sale for a discontinued
portable music player or as I like to
call them stickers for an iPod whilst
English isn't really spoken or needed in
everyday life in Japan it still plays a
surprisingly big role in the form of
marketing we're having it on your
product is good for the brand as its
seen as cool fashionable or prestigious
so it's commonly printed on objects and
items even though the buyer may neither
read it or understand it
something English speakers are guilty of
as well when buying clothes from popular
retailers like super drum and if you're
wondering what your cool cleverly
branded tesha actually has written on it
it says cut item Caucasia
which literally translates as hard
whether company in other words it means
nothing but in Japan it happens on a
much bigger scale and every day you're
confronted by this Japanese English
this Japan glish is this commonly
nicknamed but in my opinion Japanese
English is the ultimate language for
marketing not just because he can walk
into a shop and come out a few minutes
later wearing a shirt with a powerful
philosophical question but here's for
reasons I think Japanese image marketing
is so brilliant and effective I used to
look at oranges and see well just
oranges really until I received a box of
orange flavored cookies with a
wonderfully positive description on and
now when I look at oranges I see
delicious presents from the sky
delicious presents from the sky it's
beautiful you can also find lots of cute
smiling characters on nearly every
object whether it's the Sheep shaking
the hand on a pack of tissue or the cute
rabbit on the front of the notebook cute
but slightly insane I like a donor
what's your favorite drink
I've already mentioned the use of the
word let's on the front of everything
which is kind of nice and inclusive
although sometimes it can be a little
bit disturbing
I bought this nice blue towel the other
day and it came with some questionable
advice on the front it says let's wash
your body with a favorite towel
obviously not if you're going to wash
your body you're not going to use you'll
only use your favorite towel right you
don't want to ruin it or get evidence
all over it did and when I bought the
towel I also bought this pink sponge
because when I'm in the shower I quite
like to you know bubble such as the
meringue
innovation but what do I mean by that
well in Japanese English you can often
learn new words and phrases that you'd
never heard before in standard English
for example in one English textbook we
use at school I discovered an
interesting phrase in the section for
meeting strangers and I'm quite excited
at the idea of going up to a stranger
and asking them are you aware of your
end defect in fact it probably made
quite a good chat up line after me have
to make note I also think a lot of the
English is quite clever in a
psychological way for example I went to
the shop the other day just to buy some
groceries and this range of toilet seat
covers caught my eye now I've never
thought once in my life yeah I need a
toilet seat cover but written on the
front it said a colorful waffle design
enables the coordination of I liking and
I read that and I'm so so confused I
actually ended up buying it so there you
go this is the toilet seat cover for my
relaxed room
I believe enabled it yet right what what
is this it's got a waffle design that
could be little doubt about that it's
hardly colourful though is it it looks
like a dirty white it hasn't enabled the
coordination of I like it at all rubbish
I bought it but as well as being
positive a lot of the English is quite
bold and ambitious for example this
towel holder by that proudly boasts
first and foremost we produce for human
beings before comparing the sensation of
buying a towel holder to taking your own
holiday which i think is to greatly
exaggerate the satisfaction found in
purchasing a towel holder I don't know
maybe I'm wrong what do you think leave
a comment below another good example of
convincing bike innovative Japan which
was a state restaurant in Tokyo Station
a Qunari state or as it's also known the
very stake but the most interesting
thing about the qunari steak was their
innovative style of eating as described
in the shop window our style is first of
all eat beef steak we want you to try
our delicious thick steak when your
stomach is empty this is a common idea
in
USA as well a common idea in the USA as
well eating when your stomach is empty
what kind of crazy American concept is
this I tend to find Japanese English
marketing can be quite romantic
sometimes particularly on the front
covers of notebooks often to the point
where it feels like you're being chatted
up in an almost uncomfortable weird kind
of way for each person there's only one
perfect mate the moment we met I knew it
was you and you knew it was me so if you
can ever love this way again retro style
now you have to ask yourself the
question what's more ridiculous the
seductive and awkwardly read in English
on the front of that notebook or the
fact that I paid a professional voice
artist to read it out probably the
second one that's it I did buy one more
notebook to remind me if you're going to
commit blatant copyright infringement
you can still keep the key story
components intact just as long as you
change the name so there you have it
japan glish finest marketing language
the world has ever known
Japan is covered in it though and it's
these little findings that make everyday
life just that extra bit more special
the war Japan dish have you found do you
like a donor and what are your personal
defects let us all know in the comments
section below and please don't forget to
hit the like button if you want to see
more of these kinds of videos thanks
again for watching I'm off now to bubble
such as the meringue I'll see you next
time the sheep is shaking the hand the
rabbit is shaking the hand the lion is
shaking the hand go what's the dog doing
oh gosh she's shaking the hand as well
what a lovely story in the end I sailed
for the only diary that I could find
that wasn't trying to chat me up even if
that does mean walking around holding a
notebook that says beary party in big
letters on the front
never heard of barriers party literally
no context on that I don't know what it
is