- All right, in this video
I'm gonna show you the exact steps you need
to apply the Five Minute Social Method to your business.
Now over the coarse of a few years,
this was built while working at an agency
then perfected across hundreds of small businesses.
I'm showing you the exact blueprint.
So if you want a social media plan
that could cut your workload by up to 80%,
stop what you're doing and take notes.
All right?
Now during the last three videos,
I talked about how the Five Minute Social Method
is the best way to slash your social media workload
without losing results.
I also showed you why it's so important to start
with your end goals in mind,
and how to reverse engineer your strategy
as well as how you can grow faster by focusing
on fewer social networks.
So if you haven't watched the first three videos yet,
make sure you do that right now because they are full
of a ton of awesome take-aways that you can easily implement
in your business today.
For the rest of you, lets jump into the five primary steps
in the Five Minute Social Method.
These are the five exact steps
to building an easy-to-follow plan
that can cut your social media workload by 50 to 80%.
Step one is setting your social media goals.
If you don't know what you're working toward,
you have no road map to get there.
We covered more on how to choose your goals
and reverse engineer them in video number two.
All right, step two of the Five Minute Social Method
is choosing and optimizing the best social media network
or networks for your business.
In the third video, I explained why your business will grow
much faster if you focus on one social media network
instead of multiples.
Now I don't have time to show you how to choose
the best social network for your business in this training.
I actually have a full 60-minute workshop on this.
But I will tell you how not to do it.
Don't choose the best social network
for your business using stereotypes, statistics,
or things you've heard.
'Cause here's what happens when you do that.
Let's say you wanna reach 25 to 34-year-olds, right?
Well 71% of Instagram users are under 35,
and 25 to 34-year-olds are the biggest demographic
on Instagram.
So seems like a no brainer for those 25
to 34-year-olds, rights?
Instagram?
Well guess what the number one demographic
of users on Facebook,
also 25 to 34-year-olds.
Now lets look at it a different way.
Same stat, 71% of Instagram users under 35,
25 to 34-year-olds the biggest demographic.
Guess what else?
68% of 25 to 34-year-olds are not on Instagram.
So more than 2/3 of your target audience isn't even there.
The point is don't just jump to a quick conclusion based
on some statistic or stereotype.
Now, also in step two,
we optimize your social networks.
Social media is a great platform for discoverability,
but making a great first impression is essential.
Is all the info filled out?
Are your photos optimized for desktop and mobile devices?
Is there a clear step for someone to take
that will eventually lead to the goal you set in step one?
People are lazy.
We don't do what you want us to until you tell us.
So it's important to optimize the social media network
that you choose.
Once you've done that, step three is all
about planning your content.
What are you gonna post?
How often are you gonna post?
And remember, your content needs to be designed
to serve your audience too, not just your business.
This is another massive mistake businesses make
all the time.
Now inside of the Five Minute Social Method course,
I wanna help you make sure you know how
to create content your audience will love
that will also bring you business.
Now, the other important piece
of the Five Minute Social Method when it comes to content
is utilizing a content calendar.
No more posting wildly or #GuiltPosting
when you throw something up because you realize
you haven't put anything up in six days.
Instinctively, a content calendar feels like
it would take up more of your time,
but it actually has the opposite effect.
For one, you get to sit down and batch schedule your posts
for a week or a month all at once.
This is a massive time savings.
Plus, your content will perform better
when you can see it all laid out
because you'll notice obvious errors right away.
Things like certain topics getting missed
while others are being too heavy.
You can also balance your salesy content
with your non-salesy content.
The forth step in the Five Minute Social Method
is figuring out your growth strategy.
We don't just sit around and wait for our audience
to find us anymore.
We develop an efficient plan for going to find them.
This involves one or both of the following methods.
The first is an outward engagement strategy.
This involves engaging on other peoples content.
Facebook and LinkedIn groups,
Instagram posts and stories, private messaging,
things like that.
Engaging on other people's content for the sole purpose
of growing your business.
This can be unbelievably powerful and efficient
if done right
especially if your business is in a phase
where you have more time than money.
Now the other growth strategy involves spending money
to get your content seen by more people.
When you are creating content
that your ideal audience loves
and it's converting them into paying customers and clients,
it can cost very little money to reach more people
and get a massive return on your investment.
And step five of the Five Minute Social Method
is to design and commit to your schedule.
When are you gonna create content?
When are you gonna schedule it?
How much time are you gonna spend on outward engagement?
Now, all those steps and a lot more get covered
in my Five Minute Social Method course.
I'll go into deep detail about how
to choose the best social network for your business
and optimize it,
my favorite tools for creating a content calendar
and scheduling content,
and how to outwardly engage on social media
without feeling like you're awkward
or like you're spamming people.
You can literally watch over my shoulder
and we'll apply the Five Minute Social Method
to your business,
so just make sure you're on the lookout
for when the course opens.
And, by the way, I just real quick have to say thank you
to all of you that have joined the Early-Bird Waitlist.
I am blown away by how many people are psyched up for this.
In fact, there's actually more people
on the Early-Bird Waitlist than there are slots
in the class.
So for your best shot at getting a slot in the program,
take 30 seconds,
add your name to the Early-Bird Waitlist using the link
below this video.
Then I'll send you a secret link to enroll the day
before the general public,
and, if you sign up right away, you should be able
to grab one of the slots.
In the next video, I'll share some specific examples
about what it can look like once you're up and running
with the Five Minute Social Method.
And once you see what others have done
with this method applied to their businesses,
I think you'll be dropping everything you can
to apply it to yours.
So keep an eye out for the next video soon.
You will not want to miss this.
All right?
Thank you so much for watching,
and I will see you in the next video.
(upbeat music)