( music playing )
Hello again.
Is there anything more important than being on brand?
No! The answer is no!
But sometimes when you hire people to tweet for your brand,
they accidentally go off brand,
off the rails,
way out of bounds.
It's time for...
♪ Until you have to apologize for them and then delete them ♪
- Rhett: Oh... - Uh...
'Cause these tweets--
oh, goodness.
They were followed up with big apologies.
I'm familiar.
Or maybe I just made them up
and they never existed.
- Hm. - But in the corporate world,
it's hard to tell, Rhett.
- Yeah. - If you get three of these right,
you win a big corporate prize:
the keys to our bathroom.
Oh, I don't have to use that empty parking space anymore.
- No. - It's really piling up out there.
I finally trust you with--
you know-- have you ever walked out of like a--
- Yes. - I don't know,
at least in this neck of the woods,
if you go to any, like, Chipotle or anything like that,
Starbucks, you're gonna come out of the bathroom
with one of these and walk out with it.
You ever walked out with, like, a big, honkin'...
I carry a spatula with a key attached to it
just around L.A.,
just so I look legit.
"That man can use the bathroom."
I need to attach this to my wallet.
I'm current-- you know this.
I'm currently-- if you find my wallet,
let me know.
Send it to the P.O. box.
It's been gone for five days.
Don't give it to me yet, though.
I haven't won yet.
Again, scandalous tweets from corporate entities,
real or fake, okay?
First up, in July, 2011,
after Casey Anthony
received her not-guilty verdict,
did Entenmann's post this half-baked tweet...
( chuckling ) No. Oh.
Oy, oy. Entenmann's?
- Entenmann's-- you know, like-- - Like baked goods?
It's like the box with the baked goods that's clear on the top
- in the grocery? - In the grocery.
In the grocery.
Not a huge brand.
Don't have a lot of money to get a really good social media manager.
Real.
- It is real. - Yes!
And they do have enough money
for a social media manager.
Problem is, it's O.J.
( chuckles ) Ooh...
Social media marketing team had to issue an apology.
- Next tweet. You're off to a good start. - Will work for Entenmann's.
After Ronda Rousey was transported to the hospital
after being knocked out by Holly Holm in 2015,
did Trident gum
get chewed out for tweeting this?
#HollyTosis.
Ohh...
This is-- it's such a personal thing,
Now, I do know that Holly has bad breath.
I do know that.
Clever tweet.
You might think, if you're just out of college,
that this would be a good thing to get the clicks,
get the likes, get the retweets.
But Trident is, I'm sure under some large brand,
heavy policing.
They're not going to go this personal.
I'm going to say that this is fake.
- You're on a roll, Rhett. It is fake. - Yay!
But a piece of Trident sugar-free gum
does last longer than that fight did.
Oh!
They should've tweeted that!
Oh!
She got knocked out. She was seeing Doublemint.
( chuckles ) Hm.
I meant to say,
she got knocked out so hard she was seeing Doublemint.
Oh, I got it the first time.
But you said it double.
Two for two.
Next, in October 2012,
during Hurricane Sandy, did The Gap--
Uh-oh.
That's Gap, but they call themselves The Gap.
I didn't know that.
Did they get into some hot water
by tweeting this?
Then they put a link.
Okay, wow, whoa, this is tricky.
This is tricky.
This is 2012. People, you know--
This is well into people using Twitter
as, you know, for their brand,
but it's still--
I consider early days
of, like, corporations figuring out
how to use Twitter effectively.
You're thinking this is real.
You can do the hashtag for--
everyone's talking about the hurricane.
- Get in on that. Right. - "How do we get in on that?
And get these people buying stuff from The Gap?"
Right. Right.
True.
Real.
It is real. You're good at this.
'Cause people impacted by flooded homes and wreckage
be shoppin', y'all.
Yeah, they do.
No, come on. Where's--
Where's the taste?
I don't know, and you-- I don't know.
There's something about Gap clothing
and natural disasters.
It really fits.
What I'm trying to say is wearing Gap clothing
would be a natural disaster for me.
During the Ebola scare
in October 2014,
did surf brand Billabong make waves with this tweet?
And they put a link to their sh-- store.
- What year? - 2014.
2014.
- Billa-who? - Billabong.
Billabong.
- ♪ Bong, ba-ba bong bong ♪ - Billa-who?
- ♪ Bong ♪ - Billabong.
I-- sometimes I go into surf shops
and I just get in the middle,
and I'm just like, "Billa-who?"
Without fail, somebody in the back's like...
♪ Billabong ♪
Really? It's a call and response.
But sometimes I just say, "Billa-who?"
And they're just like...
"Bong?"
Try it.
- This is an odd rabbit trail we're on. - Fake.
You're saying this is fake, Rhett?
Yeah, yeah.
- It is fake. - ( laughs )
But to be fair, with a name like Billabong,
should they care if they tweeted something this stupid?
- Billa-who? - Bong.
Right.
You're going for the queen sweep right?
- Yeah, I am. - Listen, you know what?
You could be our social media manager.
Yeah, I could!
That'd get me back on Twitter.
All right, tweet number five,
and this is the last one.
If you get this one wrong, you still win this
'cause you're doing amazing.
Yeah, yeah, yeah, yeah.
Just go ahead and-- go ahead and hold it.
In December 2016,
did Cinnabon get into a sticky situation
for tweeting about Carrie Fisher
after she left us...
Ooh, I get it.
Double meaning, triple meaning.
Triple meaning.
Never put your mouth on the bathroom spoon.
( laughter )
But if you have it on there already, just keep it there?
It's like, whoop.
Real or fake?
True! For the sweep!
- For the sweep, it's real! - Yes!
You did not Cinnabomb, but they did,
and that's the picture.
It's not really tasteful.
Congratulations, Rhett! You get to use our bathroom!
- Whoo whoo whoo whoo... - Watch out, corporations.
Tweeting is dangerous.
Thank you for liking, commenting, and subscribing.
You know what time it is.
- Hi, I'm Bellie. - And I'm Tristan.
We're at the University of Waterloo...
School of Optometry.
And it's time to spin the Wheel of Mythicality.
Get back to work!
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is going to land.
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