hi everybody my name is richard mcmahon
from the interview training company
passmyinterview.com and in this next
tutorial i'm going to teach you how to
pass any kind of sales interview
whatsoever and in particular i'm going
to give you some brilliant questions and
unique answers and it's my aim to get
you to pass your sales interview so
before we get into the questions and the
answers are very warm welcome to this
tutorial that's me there on the on the
right hand side my name is richard
mcmahon and in this video we're going to
focus on my top tips for passing any
kind of sales interview and i will also
give you some unique answers to the
questions that you're going to get asked
during your sales interview as always
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okay let's get straight into this
tutorial so the quest the first question
in your sales interview
tell me about you and why you are a good
fit for this sales role so this is
pretty much guaranteed to be your first
sales interview question tell me about
yourself and why you are a good fit for
this sales role now before i give you a
brilliant answer to this question here's
two important tips number one make sure
you split your answer up into two
specific areas the first one is you give
the panel details about you
and then you explain why you are a
strong fit for this role so the details
that you give them need to be relevant
to the competencies required to be an
effective salesperson and i'll give you
those in a second number two
when explaining why you are a good fit
for the role
this is your opportunity to speak about
their company
and why their company is suited to your
sales skills and qualities now most
people at the interview will say well
i'm a good fit because i'm a great team
worker etc you're going to be different
you're going to stand out and you're
going to say
i'm the perfect fit for your company
because i've researched you and you are
innovative forward thinking and that
matches my skills and qualities so let's
have a look at a great answer to the
interview question tell me about
yourself and why you are a good fit for
this particular sales role here we go
first and foremost i am an energetic
positive and resilient person who has
had a passion for sales for many years i
believe i have the right personality to
work in sales and i never get defeated i
am always trying to improve my ability
to both build client and prospect
relationships and i'm also improving my
skills at overcoming objections with a
view to constantly increasing my
conversion rate i feel i am a good fit
for this sales position because you are
an innovative forward-thinking
organization who are clearly going
places and coupled with my own career
aspirations and my enthusiastic approach
for work i believe it would be the
perfect combination that's a strong
answer and that will impress the
interview panel the first thing that you
say to that question tell me about
yourself so obviously you can take notes
as you go along but if you would like a
copy of these as i work through them
please stick around because i'll tell
you where you can download these exact
answers and more okay question number
two of your sales interview if you're
successful how much time would you spend
cultivating customer relationships
versus searching for new leads or
clients and why
so i'll repeat the question if you're
successful how much time would you spend
cultivating customer relationships
versus searching for new leads or
clients and why
so
two tips before i give you a great
answer
my advice is to spend more time
cultivating customer relationships
because these people are easier to sell
to in the long term i'll give you a
quick example every couple of years i
buy a new car but i travel 300 miles
to go to the same garage that i've
always used to buy my cars and the
reason being is the sales person there
always looks after me and he spends a
lot of time cultivating the client
relationship between him and myself so
he regularly contacts me see if i'm
still enjoying the car and then i'm
likely to go back to him which i do
every couple of years so my advice is to
spend time cultivating those customer
relationships because they are easier to
convert in the long term now the second
part my advice is to have an innovative
strategy for generating new business
leads or prospects ready to talk about
at your sales interview and i'll give
you one right now okay let's have a look
at the answer to the interview question
if you're successful how much time would
you spend cultivating customer
relationships versus searching for new
leads or clients and why here we go
i always spend about eighty percent of
my time cultivating customer and client
relationships and twenty percent of my
time sourcing new leads in fact the
method i've been using to cultivate new
leads works really well and actually
helped my previous employer find
significantly more prospects very
quickly by utilizing the power of
linkedin
i actually undertook an online linkedin
training course in my spare time via the
website udemy.com and i learned some
great lead generation strategies by
targeting niche leads and then i built
relationships with them for example once
i'd made suitable connections on
linkedin i would start contributing to
the posts and groups my connections were
were engaging on i then found people
started actually coming to me on
linkedin directly for help as opposed to
me chasing them i believe it's really
important to be smart in your prospect
and lead generation strategy as this
allows you to cultivate trust and strong
relationships with your customer that
will last a lifetime now my aim would
always be to get customers and clients
to use your services time and time again
in the future now that's an in-depth
answer but it's really strong and the
most important factor of that response
is it demonstrates that you know what
you're talking about next question of
your sales interview if we hired you in
this sales position what would you do in
your first month of working here two
tips
be confident in your answer and already
have a plan for what you intend doing
when you get the job now most candidates
won't have a clue what to say here so
this is your chance to shine and stand
out so most people will say
um i'll get to learn the role um you
know i'll find out about your company
you will be confident in your answer
you're gonna tell them exactly what you
plan to do so my advice with your answer
to this question is to focus your answer
on these two areas number one you find
out as much as possible about their
products and their services because that
helps you to sell and secondly
and this is the important bit you focus
on building relationships with internal
members of staff so
to be successful in sales one of the key
aspects is to always follow up with
clients and customers once the sale has
been made you follow up on your promises
so for example if you generate a sale
and then you ask the accounts team to
you know issue an invoice or you know
yeah raise an invoice or something for
payment and they don't do it quickly
then you will lose the sale and the only
way that that can happen is for you to
build relationships with those people
and then you can complete the sales
process so what about the answer to this
question if we hired you in this sales
position what would you do in your first
month of working here here's my answer
for you to use
i would want to hit the ground running i
would not waste time in finding out as
much information as possible about your
products and services and also the type
of clients and prospects i could convert
the easiest
i would need to know quickly and
comprehensively the service you offer so
i can answer any questions your
prospects or customers might have and i
can then also foresee any potential
objections
i would also spend time building
relationships with the other key
departments within your business notably
the accounts team and other support
departments as this will help make the
sales process run more smoothly once i
begin to generate sales so that is a
great response because you know what
you're going to do as soon as you start
and you get the job next question of
your sales interview how do you handle
customer objections so you probably know
what these are but just to reiterate
customer object objections are when
customers say oh it's too expensive um
i'll come back later on or i don't
really think it's suitable for me so how
do you handle a customer objections they
act they happen all the time in sales so
number one being able to handle customer
objections is vital if you are to be
successful in sales so my advice is to
already have a plan or a process you can
use for dealing with the objections so
my advice is to utilize a seven-step
approach to handling customer or sales
objections which i'm going to cover
right now in this sample answer and
don't forget stick around because i'm
going to tell you where you can download
these very soon here we go
the answer to how do you handle customer
objections now this is a good question
and handling objections is something
that i really enjoy as this is the
challenging aspect of sales i actually
have a seven step approach for handling
objections and i always start off by
making the prospect feel they are being
heard and i demonstrate a genuine
understanding of their position i then
explain how my solution has helped many
other people and i will often give them
a real life case study of someone who
has benefited from our service i then
take the opportunity to open a proper
in-depth conversation with them so they
know i am taking the time to listen to
and address any concerns they have now
after listening to them i always
acknowledge and address each specific
objection and then go back to the end
result so they can visualize where they
will be after using your product or
service i'll then move on and explain
the low risk factor associated with
utilizing your services and explain any
further benefits such as cost benefits
or savings now throughout the dialogue
and the handling of those objections i'm
always entirely open honest and
transparent about your service because i
feel this is important in continuing to
build trust and reach that all-important
conversion
so that answer shows you know what
you're talking about when handling
objections
next question what's the best way to
establish a relationship with a
prospective client or customer so how do
you build relationships with clients or
customers two tips now obviously to
build relationships in sales you must
build trust you have to be transparent
and you have to listen to the customer
or the prospect
and my advice is to use this five-step
plan for building stronger relationships
with potential customers and clients you
can use this during your sales interview
here we go
so the question to reiterate what's the
best way to establish a relationship
with a prospective client or customer
here we go
i believe the best way to build
relationships is to always remember five
things
always treat your customers the right
way
and always be open and honest at every
stage you should always listen to them
and their concerns or objections and you
should then try to build trust between
yourself and the prospect and always be
truthful in every aspect of the
communication finally you should always
be transparent and follow up on your
promises and that follow-up part there
is really important as i mentioned
before about building up relationships
with other people within different
departments of your company because you
need them to follow up quickly and close
that sale okay so if you want a copy
of these slides if you click the link
below the video it will take you through
to my website let me quickly show you
um it's called sales interview guide dot
cody uk and it'll take you through to
this page where you can get those
answers plus another
and 12 sales interview questions and
answers okay really comprehensive you
can see there if you click that you've
got the suggested answers and the
suggested answers right there which i've
been through so click the link below the
video or go to the website
salesinterview.com and if you've got any
questions at all i'd be happy to help
you please pop them in the comments
section below
um this video on youtube and if you've
got a sales interview coming up tell me
who it's for and i'll also give you some
sample questions to help you prepare you
can also connect with me on linkedin
i'll put my linkedin description and
right below this video if you just
expand the description it's right in
there thank you very much for watching i
genuinely hope you found that useful
and i look forward to hearing your
success stories when you've passed your
sales interview i've been richard
mcmahon and i wish you all the very best
thank you very much