Everyone has a iPhone these days, or a Android device.
Mobile devices are so popular that more people are searching Google.com with the mobile device
than they are with the desktop computer or a laptop.
Hey everyone, I'm Neil Patel, and today, I'm going teach you how improve your mobile conversion
rate.
So the first thing you need to do is create a responsive design.
If you're not sure what a responsive design is, just check out NeilPatel.com.
If you notice and you're on a desktop computer and you minimize the window, like as in you
shrink it, right, what you'll notice is, as you shrink it left to right, it'll get smaller
and you can see that the design changes.
So depending on the device head, because some people could have a big iPhone or a small
iPhone like me, because I'm too cheap and I don't want to upgrade my iPhone 4, you can
still have your website visible to them.
The last thing you want to do is just create a mobile specific website.
Because if you create a mobile-only type of website, what happens is everyone who comes
to your website on a mobile device, they see certain information.
And then, if you update your website for desktop computers, you're then going to have to go
back and update your mobile version.
It's too much work.
You want to have one website for both mobile and desktop users, and even tablet users.
Tablet users are usually grouped in with mobile users.
The second thing that you should consider as well, and this is if you want to go above
and beyond, is leverage Google's AMP framework.
What their AMP framework is, is it makes the website very minimal so it loads extremely
fast just for people who are on mobile devices.
The reason this is important is even if someone has 4G or LTE and a really fast web connection,
when they're traveling around, some places don't have great wifi or don't have great
signal.
For those places, by having an AMP compatible website, your webpages, especially on mobile
devices, are going to load extremely fast and due to that, your user signals and you
user experience is going to be higher.
Google will eventually push your webpages higher and higher.
They're pushing this framework so hard that you'll tell that in the future, people who
use AMP are much more likely to rank higher because it's going to provide better user
signals.
The third thing that you need to do is minimize what you show people on mobile devices.
So you have a responsive design now, and let's say you go to NeilPatel.com/blog and you click
on a blog post.
You'll notice that on my blog post I have so much stuff going on.
I have the content, I have ads within the post, I have sidebar with all these elements.
But on my mobile devices, you'll notice that if you look at the mobile view, you see the
content first and you don't see too much stuff going on.
Why do I do that?
Because with mobile devices, if you show them too much stuff it overwhelms them, on especially
a small screen, and your conversions will go down.
So what you want to do is, with the responsive design, show the most important elements first,
and then put all the other stuff at the bottom.
That's what I do with my Neil Patel blog post.
This helps increase my mobile conversions.\ The fourth thing that you need to do is leverage
exit pop-ups.
So on your mobile device, you can actually do it where after someone's on there for 20
or 30 seconds, you can show them a pop-up.
You can show them these pop-ups using Hello Bar, which is a free tool.
So you can create a pop-up within seconds, and do it where after 30 or 40 seconds of
someone being on your site on mobile device it shows them a pop-up.
This won't hurt your Google rankings because you're not showing them the pop-up right when
they visit your website, but instead, you're showing it after they've engaged.
Google will see this, they will not hit you with the mobile penalization penalty.
I know they stated in 2016 that they're going roll out a penalty for people use exit pop-ups
on mobile devices, but if you show it after 20 or 30 seconds of them browsing your site
on a mobile device, you won't get penalized.
That's the fourth tactic that you need to leverage.
The fifth strategy that you want to leverage is called Tap To Call.
When someone's on a desktop computer they can't click your phone number and call you.
On a mobile device, they can tap on your phone number and call you.
Most people like making their phone numbers images, so that way it stays all pretty.
That's the wrong thing you want to do.
You want to use Tap To Call HTML.
You can make your phone number tapable, so when people put their finger on it, it'll
start ringing and it'll go to your business.
If you leverage those five strategies, you will generate more sales from mobile devices.