In this video you're going to learn
exactly how to install Google Analytics
on your WordPress website and we'll
cover three methods you can choose from
to easily add Google Analytics to
WordPress. So you can choose which method
works best for you. See, knowing how your
audience interacts with your website is
crucial for your site's success. So if
you're ready let's get started
once you start a blog your number one
goal is to get more traffic and
subscribers and having Google
Analytics on your site, well that helps
you make the data-driven decisions you
need by showing you the stats that
matter. So with Google Analytics you can
see stats like who's visiting your site,
which posts are the most popular, and how
people interact with your site and a lot
more. To get Google Analytics on your
site you first need to have an analytics
account so let's go to analytics.google.com
if you don't have an account
yet you can sign up here. From here let's
choose the website and choose account
name then setup your property and let's
go ahead and add our website address
here. Now we can choose the category that
the site is about and we can set up a
reporting zone now we can scroll down
and click get tracking ID and now we see
the tracking ID here. Okay so we've set
up our Google Analytics, now we need to
go to our website and set it up so that
they're talking. Alright now we need to
install it on our WordPress dashboard
I'm going to go ahead and leave this tab
open but I'm going to head over to my
WordPress dashboard and from here
like I said where I'll show you three
different ways that you can use them
choose one of these three and the first
one is by using a plug-in. Let's go to
plugins, add new, I'm looking for a
MonsterInsights
you see it's the Google Analytics for
WordPress by MonsterIinsights that's the
one we want so we'll click install now
and then we need to activate it. Once
that's activated let's go ahead and
configure it you see you have a
notification to do that so we can click
it up here or we can even go down to
settings. I'm going to click on the
analytics settings
notification. Alright from here you can see
that we can authenticate it with our
Google account so just click that button
and it will walk us through it
to authenticate I'll click Next,
click Next, and I need to click to get
the Google code it will open up a new
area where I need to give permissions to
view the data so let's click allow
and it's looking for this piece of code that
we want to copy, head back over here and
let's paste that. Alright click Next
from here you need to choose an
analytics profile that's the one that we
just set up so let's pick that one. Next,
and then when it's done as we're all set
so we can close this out and then it
puts us back into our MonsterInsights
area now we just need to click Save
Changes and now when we head over to our
dashboard in the future once Google
Analytics has started tracking data then
we'll see all the data here. Our second
method is another plugin so let's head
back over to our plugins area, add new,
and for this one we want to install
insert headers and footers. This is a
great way for you to install a track,
different tracking information either in
the header section or the footer section
without having to mess with your
WordPress theme and we actually maintain
this with wpbeginner it's a free plug-in
for you to use. You can click install now
and activate. Now that it's activated we
can head over to our settings area,
Insert Headers and Footers and remember
I said we keep our Google Analytics open
I'm going to head back over to that page
we need to copy this script, once we copy
it you can go back over to our WordPress
dashboard and we need to paste that
script in our scripts and header section.
So I'm going to click in here
right-click and paste it. I want to make
sure that you save your changes
and now Google Analytics is still able
to track your data. The difference
between header, Insert Headers and
Footers and MonsterInsights is that
with MonsterInsights you could see a
lot of your data and your analytics from
within your WordPress dashboard which
was great because you don't have to
leave it. With Insert Headers and Footers,
although it's doing a great job of
tracking, you'll need to go to your
Google Analytics to see any of your data.
The third method is more for advanced
users and we don't usually recommend it
because the code can disappear if you
change themes and you would either
add this directly to your header.php
file or you can use this quick functions
that we created add your code here and
then you would add that to your
functions.php file and now you've added
Google Analytics to your website and you
can start tracking the data that means
the most to you. Did you learn something
from today's video? If so subscribe to
our YouTube channel and we'll send more
helpful tips to help you manage your
WordPress website and thanks for
watching