What's up you guys Jason Wardrop here and I think I stumbled across
The best Facebook ad I have ever run or I've ever seen
Okay, I'm gonna show you guys the stats here in just a second
But the interesting thing to take note of is if I were to run this same exact ad
Even six months ago over a year ago and not understanding this one key concept that I'm gonna share with you all today
I probably would have just shut the ad off and I would have been missing out on a ton of
money and a ton of sales
Now guys really quick this Facebook ad is not to any warm audience or hot audience or anything like that
This is actually too cold traffic and I spent
$2,200 a little over $2,200
I'll show you guys the actual stats here in just a second a little over $2,200
Just this past month and made thirty five thousand dollars back out
Okay
Now I don't even know how to do the math to go calculate the ROI on that
But it's pretty insane right now
Once again guys, I just have to stress that this was too cold traffic que
$2,200 in
$35,000 back out and a lot of you guys are posting. Well, yeah, of course
I was just like - warmth we're warm audience or people you already know is a new offer or something like that
which yes
I have a lot of ads just like that because if people know you
Like you trust you and you've got a new offer they'd get excited about the very first month
Then you're able to make a ton of sales, but the crazy thing about this is this is the cold traffic
It is a look-alike audience. So 1% look-alike audience - the lifetime value of my customers
so what I did was I created a custom audience and
it show basically all the customers that we have and how much money they had paid to our
Company over the lifetime of them connecting with us as a company
And so, you know, there are some people that maybe had only spent $50 or somebody spent like, you know
5,000 or 10,000 dollars over the course of last couple of years and then Facebook's able to take that and
Create a look-alike audience based off that data
So it's really cool because if somebody has spent ten thousand dollars with our company
they're gonna wait that person that profile a lot higher than someone who's only spent maybe
$50 or $100 or something like that and then Facebook creates a one
Look like audience off of that custom audience
And this is the audience that absolutely crushed it with this ad
So yes, it's called traffic
But these are people that are very similar to the people that are already buying things from me now
there is a lot to be said still about the
Actual ad that was placed and all that stuff to copy because I'm running actually several ads to this exact audience and they're performing well
But none of the ads are performing as well as this ad, so let's jump onto my computer
I'm going to show you guys how we've spent like a little over twenty two hundred dollars and made thirty five thousand dollars back
Just this past month. Alright guys. So here we are inside my Facebook Ads manager
I'm going to show you guys the stats here and why a year ago. I might have actually shut this ad off
But you can see this is all last month
So January 1st, 2019 to January 31st, 2019, and we've got the ad over here
Which I'm actually gonna keep hidden from you guys because you got to be creative with the different ads that you're going through and creating
once again guys
this is to a 1% look like audience of the lifetime value and
If we take a look at this guy's so I've got a 75 dollar daily budget in the past month. We spent 23 ok
I said 20 200. I thought it was 22
I guess these numbers I got mixed up right here
But 23 28 24 and so we got 35 purchases which each one of these purchases are valued at $1000. So
$35,000 and the cost per purchase was
$66 and 52 cents
That's crazy, right?
so guys the reason why I probably would have actually just
Cancelled this ad back in the day and not really known is because back in the day
I was only tracking how much it cost to generate a lead now with my webinars
I typically like to shoot for $8 with my lead costs
And if you look at this, it was costing me $13 and 54 cents
Every single time a lead was generated. Okay. So with that, let's see how many leads were actually generating
172 leads were generated
Okay, but I wasn't tracking sales back in the day
Okay, which I know is a super amateur mistake
But you need to make sure your tracking leads as well as sales and knowing how much
To generate a lead and how much it actually cost to generate a sale from those leads
So you look at this thirteen dollars and fifty four cents
Which is actually five dollars five dollars and fifty cents higher than I typically like to shoot for
But it generated thirty five sales with sixty six dollars and 52 cents cost per sale
Which normally this is around the 400 to 500 dollar per sale on a cold audience just like this
So if you look at this the crazy thing about this
High lead cost but we have thirty five purchases of a total of a hundred and seventy two leaves
which normally this is a hundred percent accurate you got to actually go into your
CRM and see how many leads are actually generated which this is probably gonna be closer to like 150 160
But that's just kind of like what Facebook's giving you as data
So you got to make sure your tracking is nailed down on that
But if you look at that thirty-five sales in a hundred and seventy two leads
Generated that's like a sale for every four to five leads. That is generated. Okay, that is absolutely insane
So anyway guys the whole point of this video is one to go through and show you guys that this is actually pretty cool
I was actually when I was going through and reviewing my ads for the month of January
I was actually kind of blown away by this
I thought there was like something wrong and I went checked it and I was like no
This is actually right and then I was like looking at the lead cost versus you know
the cost per sale and all that stuff, so
one obviously
It was kind of fun kind of cool to share with you guys
And then too
If you're kind of like getting into Facebook ads make sure that you're not only tracking at the cost per lead
But how much it costs you to generate a sale?
Okay, and you can do that with custom audiences custom conversions all that stuff
Which I've got tons of videos on the channel showing you guys exactly how to do all this stuff
And also if you guys want my facebook ads mini course, there's probably gonna be a link or opt-in right down below this video
So you guys can just opt-in get that it's 100% free
They've got like I mean over four hours of just free content for you guys
If you want to dive deeper into things you'll be able to snag my facebook ads master class. It's like 47 bucks
So really not that much, so I wanted to quickly share this with all of you guys because I thought it was cool
Hopefully you guys found it valuable
To see and knowing to track leads and say because I remember the first time I heard about that
I was like man, that's genius
And once again, I would have shut this ad off a year or two ago because I would just see like oh man
I'd like its cost a lot to generate lead
So I'm not gonna go through and keep that running but this is pumping out more sales than like any ad that I've ever run
To a cold audience now. These are pretty typical numbers when you're looking at warm audience
So people have is your website, maybe Watson videos of yours or like they know like and trust you
Okay, or maybe they're a past client or something like that
These are pretty typical and I've got other videos showing you guys how to do all the retargeting stuff but with a cold audience
It's absolutely insane. So anyway guys, hopefully you enjoyed this video
If you did go ahead give it a thumbs up also drop a comment down below
I'd love to hear about
Your business how I can help you any other videos that you'd like me to shoot to go through and help you with scaling growing
Your business and taking things to the next level. So with that said guys
Thanks so much for watching and I will talk to you all later