what's up guys so julian goldie here back with another video and in today's video we're going
to talk about artificial intelligence and how that could impact seo so if you have a website you need
articles you need content for your website to start ranking on google but at the same time
could you use artificial intelligence and tools like conversion ai to start ranking your content
well that's exactly what i'm going to teach you in this video by the way before we jump
in please make sure you like and subscribe to this channel if you want more seo videos that can help
you get more leads traffic and sales to your site let's go so can you use artificial intelligence
to start creating content and articles for your website that they're actually going to
rank on google well what i would say is it's very easy to create content if you look at
tools like conversion ai these are so damn easy to go on there click a button and generate a ton
of content in literally a few seconds it's insane i mean i've been testing out recently because all
you have to do is log in hit your keyword press ok and all of a sudden you've got a ton of content
but at the same time when i check out that content the quality is pretty poor it's not that great and
i could easily tell that this hasn't been written by a good copywriter so right now i wouldn't say
the content quality is perfect in fact far from it then with tools like conversion ai they could
generate so much more content in one single day for example if their output before was 2 000 words
per day which is decent i reckon they could round that up to like 10 000 by using conversion ai
generating content all day long and just editing it in their own style and perfecting it that way
and that's quite interesting because all of a sudden if you have a team of writers
maybe you have ten with eight writers on your team
now you kind of only need like one or two which is a bit scary for copyrights honestly
and if you want to create content for your website at volume at scale this is very easy to systemize
because what you can do is have a tool like surfer seo and create a blog outline in seconds i've
created other videos on that if you want to check those out and then you can take that blog outline
put it into conversion ai type in the keyword that you're trying to rank for and after that
edit it and put it on your website and that is a much quicker and smoother process than anything
else we've ever seen before when it comes to content creation so all of a sudden yes artificial
intelligence isn't the perfect solution to create content but it makes it a lot quicker a hell of a
lot quicker which is crazy the other thing is all right it's not perfect right now but what about
in five or ten years when this technology has really been developed so that's quite
interesting now there are a couple of problems with content creation on tools like conversion ai
for example their system only scraped and called content up to 2019 which means if you have a topic
you're writing about after 2019 it doesn't exist in their database and the content that you want to
create isn't going to make sense if it's a new topic after 2019. like for example if you take
code just started in 2020 and if you want to mass produce articles about that topic conversion ai
won't help you it will just write articles about something completely different or old diseases or
other things so that's a bit of an issue and also a lot of the statistics are out there you have to
be very careful with stats you don't want to give the wrong information out to users and therefore
you can't use it all like conversion error unless you edit the statistics before you publish it and
finally the more niche your topic is the harder it is for ai to write about that topic for example
i have a website about link building seo link building it will be very hard to generate high
quality content using ai tools because it's such a complicated topic because it's so niche
whereas if you have a website about dogs and you're just writing a general guide
to dogs and maybe how to feed them then that would be quite a simple topic and then i
could quickly produce content around that so the more complicated the subject is the less likely
tools like conversion ai are going to help you now what i think could be really powerful with ai
content creation tools is that you could quickly pump out a ton of articles on your website around
a particular topic and what this means is that it's going to be easier to rank your website
because topical relevance is in your favor for example if you have a website about parrots right
with topical relevance as a ranking factor on google the more articles you publish around
parrots the higher the chance that all of your articles are going to rank on google
so with ai you can quickly scale up and pump out literally hundreds of articles around this
particular topic which means topical relevance is going to work in your favor it's going to be
easier to rank all of your website's content and you can quickly pump out a ton of articles around
this topic so that's quite interesting because it's going to kind of snowball your content
and therefore the more content you produce on that topic the more authority you have in the eyes of
google and the easier it's going to be ranked and even if your content quality isn't that high
the more authority you have the easier it is to rank all of your pages on your website now one
question you might have is will google penalize your website for producing content from ai
because surely it's unethical to just create tons of content at scale using a robot essentially
what i would say is that if your content is accurate if you're giving good information out
then it doesn't matter whether it's been written by ai or by a human and at the same time
if your user experience is good if users land on your website and they stick around on your
website they engage with it they're obviously scrolling through the content and reading it then
google doesn't care whether it's written by ai or written by a human and this is interesting
because really it's about the user experience it's about giving users what they want when they
search on google and whether you've done that with artificial intelligence it doesn't matter
so for example if you rank number one on google you won't stay there for long if your on-page
metrics are not very good if people jump on your website and bounce straight off
so ai content or human written content it doesn't matter unless your on-page metrics are good
now the one final thing that i would say is that link building is going to become
even more important than ever before because anyone now can create tons of content anyone
can publish hundreds of pages with ai now the differentiating factor is how many backlinks
you have to your website because not everyone can do that in fact most websites struggle with this
so if you want to rank your website it doesn't matter whether you've created ai content or
written it yourself the most important ranking factor is still going to be links and high quality
relevant and natural backlinks to your website because that's the biggest indicator of authority
and it can't really be faked unlike content you can't outsource link building right now
to artificial intelligence so there's still a human element involved it's going to be something
that most websites can't do and therefore if you understand how to build high quality
links to your website all of a sudden you can rank higher than your competitors
so thanks for watching guys i hope this video helped you by the way i run a link building agency
that's at juliangoldi.com if you want a free consultation on exactly how to build higher
quality backlinks your website and the tried tested and proven techniques that we use for
our clients then feel free to book in a call that's at juliangoli.com and we'll be happy too