The benefits of fame are clear. Not celebrity fame but business fame. Landing clients becomes
a cinch. Befriending influential people becomes easier than ever and "I love your work. You
are so good at what you do." And people bombard you with complements. How can you become famous?
I'm Derek Halpern, the founder of Social Triggers, and I'm excited to reveal this
new research that uncovers that secret. Two researchers from York College discovered a
way for non famous people to appear more famous without doing anything. That means you don't
have to write a popular book series, cure a disease or do anything remarkable. Here's
the deal. These two researchers ran a simple experiment they paired pictures of non famous
people with pictures of famous people and here's what they discovered. When they paired
a picture of a non famous person with a famous person, research participants rated the non
famous person as more famous than they really were. What's really going on here? And what
does this have to do with landing more clients, befriending influential people and just getting
ahead in business and life? Let's break it down. When you are seen somebody who's
known for something it can rub off on you. In this example fame can rub off on you but
I believe anything can rub off on you. and that's why I call this "The Rub Off Effect."
as an example when I started my podcasts SocialTriggers Insider I wanted to do two things. First I
wanted to introduce my readers to academic researchers that were known for doing world
renowned research, but the second thing I wanted to do was I wanted their expertise
to rub off on me. Why? Because the mainstream media loves to site academic researchers and
I wanted to make myself more sightable in the eyes of the mainstream media. Was I actually
in pictures with these academic researchers? No. I was just seen as being with them. Now,
how do I know if it actually worked? Well before I started my podcast I was known as
some punk kid that new a lot about marketing and psychology. But now people often cite
me as a marketing psychology expert. That's the rub off effect at work. Now what does
this mean for you? If you want someone's expertise or fame to rub off on you get them on your
website as a potential interviewee. As another example, a more literal example a simple way
for you to build your credibility is to share a picture of yourself with famous people on
your sales pages or you're about pages. You might think it's cheesy, because I know I
do, but you can bet I'll use it because I know it works. Because when you are dealing
with people who don't know who you are, you must use anything you can to build an instant
connection with your ideal reader or prospect. And my friend Marie Forleo does this real
well. Does Richard Branson, Russell Simmons, and Tony Robbins pass some fame and credibility
on to Marie? Absolutely. But what if you can't get a picture of you with a famous person?
Well in this study the researchers didn't have pictures of people in the shot with famous
people they had a head shot of one person next to a head shot of a famous person. For
instance here is a regular person and here's a famous person. And that's it. How can this
work for you? Well let's say you've had an A list interviewee on your website with their
permission include a picture of them in your sidebar and it can work wonders for your site's
credibility. As an example my friend Andrew Warner from Mixergy does this real well. His
picture is nowhere near the top of his page, but it's in his sidebar. Think fame and
credibility rubs off on Andrew? Yup. Now what's that mean to you? You could feature a picture
of an A-list interviewee that you've had on your site or even mentioned on your site if
they'll allow it. And their fame and credibility can rub off on you. You might think this sounds
a little silly but I assure you it's not. These little boosts in fame and credibility
is how you can kick open the door that was previously slammed in your face. Why? Because
when you are talking to people who don't know who you are, they don't know who you are,
which means they're looking for anything that may signal you're the real deal and that's
why the rub off effect is perfect. Let's say you don't want to game the fame system.
The best way to become famous is to do something amazing and will talk more about that in a
future video so subscribe to this channel. Now I have a question for you. How do you
plan to use the rub off effect? leave a comment and let me know also if you're not on the
SocialTriggers newsletter type SocialTriggers.com in to the URL bar and get on it and you'll
get videos just like this and you'll gain access to premium training material that you
won't find anywhere else. That said do you know a friend that may have interviewed a
celebrity? Share this research with them so they can see how they can take advantage of
a past interview to help build their credibility.