Now we're going to tell you another story.
Another amazing story,
but we like to call it the single source of truth.
But this is about capabilities like intelligence
and automation. But you can't get there
without the single source of truth. We know
that. So before the pandemic
hit, I was actually in the United Kingdom
and I was in the United Kingdom, hearing an amazing
story
about a topic that's very important to me.
And that topic is
sustainability.
I mean, all of us know that Salesforce
is built on core values,
trust, customer success,
innovation,
equality.
But we also know sustainability is a core
part of whose Salesforce's.
That's why we're a Net zero company.
That's why we've created the Friends of Ocean Action
to get out and get all the plastic out of the
ocean, because who wants a plastic ocean?
By 2050? I mean, the World
Economic Forum says we're gonna have a plastic ocean
by then. Forget it.
We all know that, and that's also why we created
won t dot org's one trillion trees
so we could sequester 280 gigatons
of carbon
out of the atmosphere.
Well, sustainability is very important, and we
heard a very compelling new vision
for sustainability
in the United Kingdom from an amazing customer.
Bentley Motors. Let's take a look.
2019 was a
phenomenal year for Bentley to
achieve 100 years is
something that we were enormously proud off.
Truly amazing year of
celebration. We built a huge order
bank on. We were set for a record
2020 absolute historic
highs in revenue and profits in
101st year on the cove it hit
late March.
Everything stopped.
It looked like we're out of business,
I guess for seven weeks we were way
recognized that to get through this crisis
way had to rapidly evolve our digital
capability on. Then, instantly, we realized
that it wasn't just to get through the crisis
following a pandemic that accelerated
so much change. We need the right skills.
We need the right people, a team
as diverse as possible to
solve problems we have never encountered.
We need to think existentially
about how do we compete and
win in this new digital environment?
On the answer, it's all about customers.
For May, the needs of our customers
have been evolving through time that
no point of been changing MAWR
rapidly than they are now. More
than ever, we need to know them
more closely.
That means we need to deliver a
paradigm shift in every
single aspect of our business.
But to do that, of course, in a way that is
totally authentic, incredible
way have an immensely strong brand
on. We've got an enormous opportunity out
there when we're talking about
the digital evolution off our customer
journeys
and that vision we have for
a sustainable luxury mobility company
of the future.
There is only one partner for us, and
that is, with Salesforce. With customer. 3
60 way can create a single
source of truth
that allows us to create extraordinary
experiences for our customers.
And that's what we need moving forward to
create something new regarding
products, services
and the way we resonate with a complete
new customer crew. Because that's the foundation
of our future growth way. Talk
about inspiring our customers
through that magical combination
off craftsmanship, innovation,
pushing the boundaries on. Most
importantly, in this stand age sustainability,
Bentley has always been a very
sustainable product because the Bentley
is forever. Consider that for 101
years we've built cars on. More than 80%
of them are still on the road
that already is the most sustainable story.
Our vision is to go beyond
zero to become climate positive
as a company. Within 10 to 15
years, we won't have any engines.
Way will systematically replace
them with new propulsion systems.
And it doesn't scare me. It inspires me.
So you could say that with a
long and rich history we could be getting a bit
tired and old fashioned. But I have to say
right now today things Brand
has never felt younger.
Adrian Hallmark is a really a Trailblazer
and his entire staff. It was one
of the most inspiring visits
to a customer I've seen and inspires
me on the future sustainability.
You know, I was born here in San Francisco,
born here and raised here in San Francisco.
I went to public schools here.
That's why I'm so committed to our public schools
here in San Francisco.
Let me tell you something.
When I look at a video like that when I look
at a customer like that, it inspires me
for the future. I say, Yeah, Salesforce's a net
zero company. There's so many more things
we could do do not only become
more sustainable ourself but inspire
mawr sustainability.
Well, I wanna introduce you to somebody else is so
inspiring to me.
And that, of course, is our beloved Leah.
So, Leah, we just give us the Trier
vision of Bentley Motors
and tell us where we going in
this incredible new world.
Thanks, Mark. Bentley Motors has traditionally
been a B two B company, relying on
230 partners to sell their cars
when the pandemic hit. They had
to evolve overnight to serve a wider
digital audience, marketing and
selling directly to consumers.
This is an easy work.
Bentley is bringing the showroom experience
toe every prospect, digitally
turning foot traffic and toe web
traffic overnight from B to
B two b two c scale. And
since Bentley just announced their entire
fleet will be electric by 2030
they now have a whole new market
of eco conscious consumers and
can deliver personalized marketing journeys
to them.
This is Maria. She's a young, professional
love, spending time outdoors and
eco conscious, working from home
and doing everything online. These days,
Bentley Motors wants to continue to foster
and grow this relationship with Maria
as well as with all their unknown
prospects and customers. That's
where single source of truth comes in.
Bentley can now ingest and
unify all their data into a single source
of truth to give a unified profile
for each customer shared across
the entire business.
In this world, we're living in of remote shopping,
remote working, remote learning remote. Everything
privacy and trust are more important
than ever. Customer 3 60 Privacy
Center ensures Bentley Motors
can collect and respect their
customers privacy preferences and
remain compliant.
The marketer can also see all the segments
Maria is a member of Like sustainable
consumer.
Bentley can easily build audience
segments to target prospects and
customers with personalized messages
across any channel.
You can see all your connected sources
in one place sales,
service, marketing, commerce and
third party data.
The marketer can further refine this
and add an attributes to target
Onley prospects with the high click
through propensity.
These attributes, definitions ensure
these individuals are ready to start
their journey with Bentley.
This segment looks great to publish.
Single source of truth is powered by hyper
force, so this segment could be
activated across their entire business.
Let's see it in action
for marketing. Ah, sustainable consumer
like Maria sees relevant,
personalized ads that speak to her
green lifestyle
for sales. When Maria is ready
for a test drive, the dealer already
knows she's interested in buying based
on her interactions with Bentley Sustainability
marketing efforts
for service. Ah Bentley Motors
Advisor can see all the information
needed to best assist Maria
and can further share Bentley's commitment
to the environment
and for commerce. Bentley builds loyalty
with highly personalized experiences.
So when Maria is shopping for add
ons for her car, she sees sustainable
shipping recommended and
a discount applied
with Salesforce order management. Bentley
Motors has a single source of truth across
inventory and fulfillment channels
and can create routing flows,
toe optimize for shipping, time cost
and even to reduce emissions.
This is the power of connected data.
Single source of truth drives these personalized,
relevant experiences across every
channel. And it's not just data rich
experiences for customers. It's
also for employees. Let's
take a look.
Bentley Motors could bring all their segments
and data together in a complete
picture of the entire business
with tableau, the world's leading
analytics platform.
They can see the key sustainability
measures across sales, service,
marketing and commerce.
And soon, thanks to new features
like Einstein, Discovery and Tableau,
Bentley Motors can get the predictions
they need to go from insight
toe action.
And when they click into one of the top performing
segments identified by single source of
truth, they get a new prediction
on the fly
with Einstein Discovery integrated across
all of tableaux. Not on
Lee Kam Bentley Motors. See what happened
with their data. They can see into
the future with predictions and
make smarter decisions faster.
Okay, that was a lot of goodness.
Let's recap
with customer 3 60 Truth and its
newest products. They can unify
all their data for single source of truth.
For every customer with Salesforce
order management, they can manage
inventory and fulfillment across all
channels.
And with Einstein discovery and tableau,
they can see into the future with
predictions and make smarter decisions
faster.
Now that is how you use data
to put your customer at the center of everything
you do, and because sustainability
is a shared value, were super
excited to announce a new challenge.
Salesforce in support of one
t dot org's will plant a tree
for every person that completes
our new trail mix upto 100,000
trees.
The more you know, the more trees will grow
back to you. Mark,
we're coming to you live from Salesforce Park
in San Francisco with Dream Force 2020
and we're so excited to be here
now, this is part of our total Dream Force
program, which includes this keynote
as well as the Dream Force Conference coming up
in two weeks, where you'll have over 300 sessions
to collaborate on that amazing Cutters customer
3 60 platform You just saw
as well as our dream Force to you,
the highly customized version of Dream Force
that is putting together that is being put together
by all of our customer executives
all over the world.
Well, right now, I wanna have my own
dream force to you with one of my good
friends all the way to Crewe,
England. Adrian Hallmark.
Adrian is the CEO of Bentley Motors.
He is a Trailblazer. And Adrian,
welcome to Dream Force.
Hello. Hi, Mark.
Adrian, Maybe you could give us a your
vision. You know, you've been such an inspiring
leader, especially in sustainability,
especially with customer interaction.
Tell us, you know, what does the future look like
for you and your company?
Yeah, I think the beyond
100 strategy that we've spoken about
in the last few weeks
really cement vision for the future
of Bentley. We're proud 100
year old company, but we're now set off on
this course
over the next five years, where
by 2025 we will only
offer electrified powertrains.
That means plug in hybrid with great range
or battery electric vehicle fully.
And then by 2030 we will only
offer full battery electric vehicles.
And for a company that's 100 years old in the car
business, that's like
Rolex saying they're going to court
and not making mechanical movements anymore.
We also are going to go carbon neutral
for the whole car and all of our operations
by 2030.
We can see a way to get there, and
so this is a once in
a lifetime opportunity to really transform
the direction of this company on set it
up for the next decades on century.
Well, Adrian, you've been so inspiring to me
and my,
my, my ideas of having a net
zero company and inspiring our customers
to become net zero. Well, I'm excited
to see Bentley move in that direction as well.
And you know, just one last thing. Adrian,
I want to just ask you Tell us what is 2021
gonna look like for Bentley?
Well, hopefully a lot better than 2020.
We were set up last year for a
record performance, obviously. Covert
hit this year. We actually
start the year right now with a
bigger order bank for new car
customers than we had at the beginning of last
year. Or 2020. So
we really are set up for what should
be a fantastic 2021.
Andi, we're gonna make full use of
the new Salesforce 3 60 capability
that we've developed together with your team, which
is really inspiring in itself.
Well, thank you, Adrian, for being a great Trailblazer.
Thank you for pointing the way forward. We're
so delighted to have you a dream Force 2020