Hey everyone, Paul Mendes with Profitable Freelancer here, and in this video,
I will be revealing the top five most in-demand areas in copywriting. These are areas where
there is the most potential to make the highest amount of money because they are in demand and
these are five areas that you are able to make money because they're adding to the business's
revenue. So this isn't just writing a one-off article or writing a blog here and there these are
different areas in copywriting that you can build your skill level around and your skillset around
and that is where you can really separate yourself from the competition
and ultimately become a very high paid copywriter in the online marketplace.
Okay so let's jump right in number one the number one area that you can make the most
money in copywriting is through emails, and as you can see right now I have Active Campaign up. This
is my preferred email marketing platform and what emails do you can see it right in the headline.
It's all about putting the right email in front of the right people so all the different businesses
out there everyone can benefit from email marketing and it's basically getting your message,
and your promotions, and your recent events, out to your database. Or to the businesses database
and as a copywriter what you do is you help craft those types of emails. So
there's a lot of different types of emails. There's broadcast emails where you're just kind
of reaching out to everyone in the business and letting them know a certain promotion or something
new happening. There's also triggered emails so if someone does something on the company's website
there's also targeted emails where you can start to send emails to specific demographics. So as you
can see there's a lot of different areas just within email marketing alone where copywriters
are needed and this is what helps businesses make more money. So when you can tie yourself to how
much money a business is making and you can look at that email and look at the analytics, see how
much business it created. That's when you're going to really start to be able to make the most amount
of money as a copywriter, and the second thing and the second area that's the most in-demand
is similar to emails. It's email marketing automation now with email marketing automation
we're still on Active Campaign right here. It has the functionality to basically set up an
entire experience for different people. So let's say you get a client who has a Shopify store and
they don't have a customer abandoned cart email sequence. So what that means is let's say you add
something to your cart you don't check out but you already added your email. This is a sequence you
can send to those contacts to get them to come back to the store. So whether that's sending
them a reminder which you can see here. Sending them another reminder sending them a promotion,
whatever it is businesses need these emails written from a copywriter that knows what they're
doing. That is how you're going to be able to set yourself apart once again than from a copywriter
who's just writing blogs and articles. Now you're really attaching yourself to the revenue.
So the second most in-demand area is Marketing Automation. Now moving on to area number three,
this one is exciting this is messenger bot. So right now I have Manychat open and with Manychat
this is where you are sending it's almost like email marketing automation but it's with Facebook
and it's with messenger apps. So what it does is it helps you drive more sales for companies,
drive more leads for businesses that run on leads, as well as engage with prospects and
as you can see in the animation here it's really very geared towards people who are digitally savvy
millennial generation. They love these chatbots and what's happening is businesses are seeing
that you're getting a very high open rate with these inbox messages, and these messenger messages
because people have their phone on them at all time and they're getting notifications on
Facebook and Instagram and they want to see what's happening. Whereas an email doesn't always get
open because there's so much other competition. So if you can help companies number one just set this
up with their business, and then number two do the copywriting needed to like make sales, this is a
massively big opportunity in the copywriting world that not that many people know about, and while
we're on the landing page that gets right into the fourth area of copywriting that's in demand
and that's writing the copywriting on landing pages for businesses. So just like this page
we're on right now they hired a copywriter or they have a copywriter on their team
that is writing these different headlines, these descriptions they're putting all of the different
the order and the sequence of things together to help turn visitors into customers. So once again
you can see the recurring theme it isn't just writing words it's writing words that are helping
companies sell more products and more services, and when you're doing that once again you're
going to be getting paid more money and they're going to be keep coming back to you. Same thing
with emails and the automation and the landing pages businesses don't just do this once. They're
running multiple different types of campaigns and automations and that's where if you can get
on their digital team they'll keep coming back to you. So now let's get into the fifth area that's
in demand with copywriting and that is with paid ads so if we keep looking at Manychat here and we
go over to one of my favorite little spy ninja tools the Facebook Ad Library. You can see what
types of advertisements businesses are running this is all public knowledge and it needs to be
because of all the transparency and everything going on. So with this you can see the type of
ads that businesses are running and you can see what type of copywriting they're using and as
a freelance copywriter when you're working with businesses to run their online ads or write the
copywriting for them, what you're doing once again is you're tying yourself to revenue because if you
can create an ad that gets more people to convert than the business owner could write then you just
made yourself valuable to the company. So start to look at all the potential I mean you can even look
at the competitors or just other businesses that are in the same niche of whatever client you're
working with and see what they're doing. See what pattern interrupts they're using in the beginning,
see what calls to action they're using, see what words and jargon and vocabulary. All of
that is going to be helpful in copyrighting even seeing what type of emojis businesses are using.
So I hope this was a little quick video that gave you more of a background view on how profitable
copywriting can be and it really is a skill that everyone has the building blocks for
and if you just find your own little pocket, your own little niche, you can be on your
way to creating a very profitable freelance future for yourself. Or an additional side
hustle an additional stream of income never hurts right. We have the holidays coming up
it's amazing to be able to give gifts to people and it's one of the best feelings to be able to
create extra cash flow online. So I hope this was helpful for you once again my name is Paul Mendes
with Profitable Freelancer and until the next one I look forward to your future freelance success.