>>> SOMETIMES THIS IS A UNIQUELY
TOUGH GIG LIKE THIS MORNING.
WE HAVE AN UPDATE ON ROSSEN
REPORTS.
EVERYBODY ENJOYS A NICE GLASS OF
WINE, BUT DO YOU NEED TO EMPTY
YOUR WALLET TO PAY FOR THE
EXPENSIVE STUFF?
>> OR DO YOU COUNT ON THE BOX OF
WINE?
>> WE WILL PUT OURSELVES THROUGH
THE TEST IN A MINUTE TO SEE IF
WE CAN TELL THE DIFFERENCE.
BUT FIRST HERE IS "TODAY'S"
CORRESPONDENT JEFF ROSSEN.
>> GOOD MORNING.
WE ARE IN THE FULL SWING OF
HOLIDAY PARTY SEASON.
WHETHER YOU ARE HOSTING A DINNER
OR A FULL-ON PARTY, WE ARE
BUYING WINE.
A LOT OF US THINK WE HAVE A
SOPHISTICATED PALATE.
CAN YOU TELL THE DIFFERENCE WITH
EXPENSIVE BOTTLE WINE OR WINE IN
A BOX?
BEFORE YOU GO SHOPPING AND
POPPING BOTTLES, WE HAVE A TASTE
TEST YOU NEED TO SEE.
>> Reporter: WE ARE THROWING A
PARTY.
INVITING THE GROUP OF VIEWERS TO
A ROSSEN REPORTS WINE TASTING.
>> I'M A WINE-O.
>> Reporter: ON THE MENU IS THE
FANCY PINO.
HERE IS WHAT THE WINE LOVERS
DON'T KNOW.
ITIS INEXPENSIVE.
HOURS BEFORE THE PARTY, MY TEAM
GOT A BUNCH OF EMPTY WINE
BOTTLES AND POURED BOXED WINE IN
THEM.
WE MADE UP AN EXPENSIVE SOUNDING
NAME IN FRENCH.
IN ENGLISH THAT'S BOX OF WINE.
WILL THESE PARTY GOERS REALLY
BELIEVE IT IS HIGH END WINE JUST
BECAUSE IT LOOKS FANCY?
RIGHT AWAY THE WINE IS FLOWING.
>> SMOOTH.
>> IT TASTES LIKE A FRENCH.
>> Reporter: THERE IS SOMETHING
ELSE THEY DON'T KNOW.
ONE OF THE GUESTS IS NOT A
GUEST.
IT IS A BRANDING AND MARKETING
EXPERT.
>> I'LL SPEAK IN A HUSHED TONE.
>> THE POWER OF PERSUASION.
YOU PUT WINE IN A FINE BOTTLE SO
THEY BELIEVE DRINKING A FINE
BOTTLE OF WINE.
>> WHEN I ASK THEM WHAT THEY
THINK, WHAT WILL THEY SAY?
>> THEY WILL SAY HOW GOOD IT IS
AND WHY.
>> WHAT DO YOU THINK?
>> I LIKE IT.
REFRESHING.
>> REFRESHING?
THAT SOUNDS GOOD.
>> IT IS SMOOTH.
>> Reporter: THE PRAISE KEEPS
COMING.
>> WHAT DO YOU THINK?
>> I LIKE IT.
IT HAS SPICE TO IT.
>> YOU LIKE THAT?
>> LIKE A SPANISH VERSION.
>> I LIKE IT.
IT IS FULL BODIED.
>> Reporter: THE BOX WINE WORKS
OUT TO $5 A BOTTLE.
HOW MUCH WOULD THEY PAY FOR IT?
>> $25.
>> PROBABLY $50.
>> Reporter: WE'RE GOING TO RAMP
THINGS UP AND DO A TASTE TEST.
WE DID THE SAME WINE AND POURED
IT IN BOXES.
WE WILL ASK WHICH WINE YOU LIKE
BETTER.
IT IS THE SAME BOXED WINE.
WE TESTED THE REDS AND THE WHITE
WINE GLASSES.
WHICH WINE DO YOU LIKE BETTER?
I'M DYING TO KNOW.
>> THE SECOND ONE.
>> WHY?
>> THIS ONE HAS SOME CHARACTER.
>> CHARACTER?
OH.
>> THIS ONE'S A LITTLE BETTER.
THIS TASTES ACIDIC.
>> EVERY PERSON WE ASKED.
>> THIS ONE.
>> THIS IS LESS SWEET.
>> PICKING ONE WINE OVER THE
OTHER.
>> I LIKE THAT ONE BETTER.
>> WHY?
>> IT TASTED FULLER.
>> REMEMBER, IT IS THE EXACT
SAME BOXED WINE IN BOTH GLASSES.
THEY ALL SEEM CONFIDENT.
>> THAT WAS TART COMPARED TO
THIS ONE.
>> OKAY.
TIME TO FESS UP.
>> IF YOU WANT TO KNOW WHAT WE
HAVE BEEN UP TO TONIGHT?
>> YES.
>> YOU ENJOYED THE WINE.
I TALKED TO A LOT OF YOU.
HERE'S WHAT YOU WERE REALLY
DRINKING.
BOXED WINE.
>> OH, MY GOSH.
>> SURPRISED?
>> WHOA.
YES.
I MEAN THAT TASTED AMAZING.
>> THERE'S ANOTHER SURPRISE.
THE TASTE TEST WE DID -- THAT
WAS THE SAME WINE IN BOTH.
GO CHEAP.
>> EXACTLY.
>> TRICK YOUR GUESTS.
>> EXACTLY.
THEY WON'T KNOW THE DIFFERENCE.
>> CHEERS.
>> HERE IS ANOTHER REASON TO
CHOOSE BOXED WINE.
IT ACTUALLY LASTS LONGER THAN
WINE IN A BOTTLE.
BOXED WINE IS FRESH FROM
SIX-TO-EIGHT WEEKS AFTER
OPENING.
BACK TO YOU.
>> REALLY?
>> DYLAN HAS BEEN DRINKING.
>> I THOUGHT I KNEW THE ANSWER.
NOW I DON'T KNOW.
>> THIS IS GLASS "A."
>> AND WE WITH WILL REVEAL ON
THE SCREEN -- WE WILL REVEAL ON
THE SCREEN.
>> I FEEL THIS IS A SWEET.
>> I THINK "A" IS THE CHEAPER
ONE.
"B" IS THE EXPENSIVE ONE.
I ACTUALLY LIKE "A" BETTER.
>> I LIKE "B."
I HOPE THAT MEANS THAT IS THE
EXPENSIVE ONE.
>> I'LL SAY "B" IS THE MOST
EXPENSIVE.
PET
PETER?
>> "B" IS MORE EXPENSIVE.
>> THE ANSWER?
>> "B."
$200 A BOTTLE.
>> I KNEW IT WAS A GOOD BOTTLE.
>> I FEEL LIKE KATHIE LEE RIGHT
NOW.
>> THIS WORKED OUT WELL FOR YOU.
>> I LIKE CHEAP WINE.
>> I COULDN'T TELL THAT MUCH OF
A DIFFERENCE.
>> I WENT BACK AND FORTH SEVERAL
TIMES AND STARTED TO GET
CONFUSED.
I'M ACTUALLY OKAY WITH EITHER
ONE.