How's it going guys welcome back it's Kevin again and in the last video we answer the question on everyone's mind is
Dropshipping dead. We uncovered that. No
Dropshipping as a space as a way to accumulate wealth is not dead. It's just that everyone else is doing it the wrong way
In case you missed that video you can find it right over here today
We're gonna start building a branded nice dropshipping store
The theory behind a brand new stropping store is to leverage the benefits of drop shipping while avoiding its drawbacks
By offering a positive customer
Experience from the point of purchase all the way to them actually receiving the product and getting quality
customer support
In fact, why has the branded niche drop shipping method worked so well for us it's actually really logical
We're just following what your favorite brands are already doing here
You can see an example of the North Face one of the most iconic
outerwear brands out there and you can see the North Face is what you call a branded niche store in the sense that all the
Products are fitting one theme which is an outerwear winter clothing type of store and there's a lot of continuity
It looks very professional and it looks very clean
Obviously from a perspective a consumer psychology
You're gonna want to buy from a store that looks very very
Legitimate like your favorite brands and this is essentially what we're trying to accomplish
with the drop shipping business
Model just to emphasize the point even more
the reason why it works so well is because your site is going to have an identity and a feel that's gonna
Differentiate you from your competitors who may be selling the same product for me
Thousands and thousands of people sell the same products
I sell every single day because I see their ads all over the place
But they actually don't interfere with our performance at all in this way. You're virtually immune to
oversaturation once you've actually been able to make a profitable and convert website
Furthermore their sales are coming from multitude of products that are all cohesive
Not just one product because you're offering a very unique feel
It's very hard for someone to come in and now rip your concept up and also
Saturate out the space because even though you're selling the same product you're selling it in a very very different way
Furthermore you're incentivized to build out infrastructure such as branding your products taking on some inventory risks
Providing custom packaging speeding of logistics and more because you know that once you've made this site profitable
It's here to stay you're a lot more inclined to take the risk and the resources necessary to improve the overall customer experience
which makes Facebook happy makes your customers happy and it makes payment processors happy and most
Importantly, it's gonna make your bank account happy as well
This is how our sites have lasted crackdowns by Facebook and payment processors as well as increasing competition
We start drop shipping and at the end of the tunnel, we actually get a brand
So the first step to this process is to pick a niche now
Here are the criteria for picking a niche. Number one. You should have an interest in the niche that you want to pursue
This is by far the most important criteria
Because the difference between a niche store and the other types of stores that we've covered is
That just because a thousand different people are selling the same products as you
Everyone is actually
Executing in a very very different way taking the example of North Face and outerwear
Obviously, there's a lot of different outerwear stores out there like Canada Goose, right?
But each site is having a different feel and a different identity
So even though they're competing with one another the feel is very different and each business is able to find their core
customer base will allow you to execute a nice store effectively is if you're actually interested and
Passionate enough in the niche to actually want to continue to work on it and improve it
This is something that I want to clarify over and over again
a lot of people make drop being an e-commerce seemed like a get-rich-quick stew you but thing you're gonna realize about life and
Entrepreneurship is that there's no such thing as easy money
In fact, if you found a way to make money easily and abundantly and it's legal
Let me know because I'm ready to quit my job and come work for you
Number two your knees should be products that can survive the treacherous route from China to United States
When you're first starting out an e packet
this usually means a massive ship that's actually carrying cargo and cargo and cargo you can imagine how rocky the journey is as a
Result you shouldn't pursue items like large electronics or even very very fragile items
Let's say dinner plates number three
Your knees should be something that you have some sort of understanding in and this is kind of related to criteria one
But I've made this mistake so many times in trying to pursue female niches whether it was women's handbags or makeup or beauty
Technology, and I couldn't figure out why I was failing then I realized the answer was so obvious
I have no idea what a female will want to see in a site a product or even an advertisement
I'm completely in the dark. So how am I going to connect with my customers and be able to sell effectively to them number four?
After taking a cursory look at the products available on all the Express for your niche
You should make sure that the target price you are going for on Express prices plus shipping being the cost that you're paying
This price that you're going to charge the consumer
Has to be lower than what they would get from a big brand that sells the same type of products
So I'm gonna give you guys a golden nugget and a secret that I have
I usually price products taking all the Express price plus shipping and
Multiply it by two point five to three times. And that's the price that I recommend selling at
Obviously this has to do with a lot of testing so go out there and figure out your best price
But that's just the sweet spot that works for me
So day one if you're trying to source products
That's the magic price that you should think in your head when you're looking at the different prices available at Holiday Express
Multiply that number by 2.5 to 3 times and compare it with some major brands
So if all Express is charging $10 including shipping for a baseball cap
That means you would have to sell it for 25 to 30 dollars at this price point
You're practically competing with a very major vendor. That's also selling baseball caps
so why would a customer choose your product over an
Established brand if you're competing at the same price based on all this criteria
And in case this one over your head
I want you to pause the video and really think through these metrics because it's very very important
I'm not going to go through the thinking of these metrics just know that I did we're gonna arrive upon
Anime gear as the niche that we're gonna pursue together
Now that I picked a niche it's time to establish a sourcing strategy
So we are both purposeful and efficient and selecting products from all the Express and putting it onto our site
This is very important
so you don't just go about all the express sourcing randomly and everything you do you should be purposeful and
Efficient because that's the best way to generate great results
And that's the best way to be time efficient to start sourcing purposefully
You should take a look at the products available and all Express and come up with the product
Collections that you'll actually need for your niche
You'll notice that in some of your favorite brands things aren't just put onto a random site with no organization
Brands are very purposeful in creating an organized and easy to access customer experience and we're gonna do the same thing
So I've gone ahead and done the thinking
if you have a niche in mind pause this video and literally write this down in front of you because it's gonna save you a
Lot of time and that's how you're gonna drive really good results and source the right products. I've came up with tops bottoms and
Gloves for our anime store. You can further improve the customer experience by adding
Subcategories under each major categories. And again, you'll notice your favorite brands do this
If customers can't get to the products that they want in an easy way. How are you gonna convert them into sales?
so under tops, let's just put hoodies and
compression tops
Under bottoms and then put compression pants and shorts and we'll just keep MMA gloves as an overall category
All right enough talking. Let's jump right in and start sourcing for our MMA store
We're here in the magical website called Aliexpress
it's a very special place that you're gonna find all of your
Products and we already explained how I'll express came about in the previous video and why it's such a powerful tool in order to source
Products obviously you guys need a Shopify. You guys also need a real bear low just look all out for this video series
I'm not gonna be going over a lot of the very very
Basic steps that you guys could google or honestly it gets over covered anyways
And I think this will challenge you guys to be a little bit more proactive
Right and also be a little bit more self starting and that's a really important thing as an entrepreneur
So when you notice gaps and the lessons, I'm teaching or things that I'm doing
It's up to you to go out there on your own be resourceful and figure it out
Before we start sourcing we're gonna rely on this very powerful tool. It's called Microsoft Word
I highly recommend you guys get on this thing. And this is how we decide to organize our niche
There's tops bottoms and enemy gloves and within tops and bottoms. There's also some products in there
I've already done the research on
Aliexpress by looking through these different categories and making sure
One there's enough products there and two that the price point is good so that type of thinking on determining the niche was already completed
And that's something you guys have to do on your own time
But let's start sourcing some MMA hoodies
And all you do is just type in and in May hoodies and you can see right here
Wow, there's a lot of products to choose from. So how do you actually filter through all these things?
Well, the first baseline filter is if you have the Google Chrome extension
for over low
Installed you're gonna see that there's an outline called a packet on all these products
Right and some of these products will not have the outline a packet and you want to make sure in the beginning that you're using
products only with eeep
Some products won't have it and you don't want to source them. What a packet means
Is that logistics for this product from China to the United States is?
relatively cheap and also it can be pretty reliable because a packet actually turns into
USPS once it hits US soil and
Everything here seems to check out now
we're gonna filter by the orders and what this does is it floats the
highest-selling all Express products to the top of the page and this means that either
Consumers or drop shippers or both are buying a lot of the product and that's an easy way to start sourcing the right ones
So clearly these designs are popular and this one really appeals to me. So let's click in here now
We're at the product page level. I've already gone ahead and check the price. Remember, we're multiplying this by 2.5 times
I've looked at some competitors. There are institutional big brand players and that is a competitive price and
What you're looking for at the product level, you know, everyone always asked me Kevin
How do I know if there's a good product or a bad product? I'll Express in the beginning. I'm gonna be honest
It's kind of guesswork
But one big thing you're looking for is the visual and creative assets that you can use you can see with this supplier
They really went above and beyond and have a lot of content that you can turn to ads
Turn to product photos right off the bat. There's these detailed pictures
And also there's the photograph of this hoodie and every single angle. You'll know that big brands love doing this
So by this metric of creatives is going to be a really good product source
If you go onto a product page and you only find one image you can't really use any other images on there
You know, that's probably a good clue that it's not the right product to source. And what about quality, right?
So it's hard to check for quality when you're running an e-commerce business without getting it delivered to you
But the best thing we can do is click on customer reviews. You can see the reviews are pretty good
but the only reviews I want you guys to care about is by clicking two photos and
Then looking at the photos that customers
Have taken and you can see some of these photos right here and the big thing you're looking for
Is that the photograph looks like the actual product based on the images?
They provide I would say it does look like this type of product, you know
Probably different lighting but it is a closer resemblance
Obviously you want to be scamming anyone, you know something a little completely different from what you're actually trying to sell
So this passes the test as a packet as good visual assets, you know, the reviews seem pretty solid as well
We're just gonna add it over to a barrel. Oh, and I've already imported this earlier
But once it's Adam to a barrel, oh, you can access it through a barrel. Oh and see all the products you've imported
I'm only getting me sourcing this one product and
teaching guys how to go through this process for one product because it's a waste of time you guys can figure it out after I've
Already given you in the criteria, but we're obviously looking for all of the products listed here
we're going to fill up these categories and I would say you would want at least ten products maybe even 20 for each subcategory and
One trick. I'll give you guys is we determine this is a good product
Instead of going back and looking for wrong products to follow this criteria. We're gonna go to supplier page
So we're gonna click right here. This is the suppliers page. You can see all the different products that they're providing
So usually if a supplier has one good product that's pretty reasonable and passes our metrics
You're safe to source the other ones even if you know, they don't have as high of an order account
You can kind of count on this guy to maintain some sort of consistency
And the products that they're selling and there you go
If source our first product it's up to you guys to source the rest. All right
So now that we've actually sourced the products that's gonna be on our website and we pick that niche
I want to actually provide even more value for you guys
so if you provide an email address by following the link in the description
My team will actually email you the most viral products and each
Aliexpress category based on research that they do for me every single week
We're gonna send you this week's report. Absolutely for free if you drop that email
All right, guys, this is the end of the video to summarize
We talked about the benefits of a branded niche approach to drop shipping
We talked about how to actually pick a niche and the different criterias that you should use to pick the niche
furthermore we talked about how to source products and what makes good products on how you
versus bad ones in the next video we're gonna talk about how you can take easy steps to turn all the Express products into a
Professional-looking collection just like your favorite brands. So I'll see you guys next time
Thank you guys so much for taking the time to watch this video. I hope you enjoyed it
A lot of people think I'm crazy for putting this content out there for free
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