Today we are looking at another hidden gem franchise, one that might appeal to someone
looking for a flexible business, with a lower investment that can be operated from home.
The WSI franchise allows you to own and operate your own local digital marketing agency.
A critical component of making the right franchise decision is timing.
Viewers often hear me say "You can't step in the same river twice" meaning the business
landscape is in constant flux, so what may have been popular or relevant a decade or
even 5 years ago may be on the decline.
Many of the biggest fast food restaurants that people flock to invest in are actually
seeing declines in revenue due to competition and general market sentiment.
So what areas of our economy are growing?
And growing rapidly?
Unquestionably digital media.
Companies that were started in a basement during our lifetimes are now the largest corporations
in the world.
Amazon, Google, Facebook, YouTube, Twitter have all changed the way we do business.
Companies that have been able to adapt now dominate the market.
Companies that don't, find themselves losing against the web-savvy competition.
These days it has nothing to do with whether the food is good at your restaurant, or if
the clothing you make is high quality, and everything to do with whether people can find
you online, and once they do, keeping them engaged in your business.
Every company knows they need to do better at social media and digital marketing.
But very few know actually what to do.
Whether you are a local company selling food, or offering a service like landscaping or
cleaning, or if you run an online business, you absolutely need to have your online game
on point.
But trying to pull everything together is very confusing and In speak from experience.
Many times companies are forced to deal with multiple contacts for your website, another
for Facebook advertising, another for Google ads and re marketing, maybe another for Linkedin.
It can be very time consuming and unwieldy for business owners.
And the level of quality of service providers varies widely.
The WSI franchise provides a smart alternative.
Through their franchise network of independent operators they provide businesses with one
central local contact for virtually all digital marketing needs for small to large sized businesses.
So whether the company needs a website redesign or responsive design, help creating or managing
social media campaigns, help with email marketing or improving web conversions,WSI can accommodate.
On the screen we have a graphic illustrating many of the services provided by WSI.
Now for an individual or small agency to master all these offerings would be impossible.
But because of their experience and scale WSI handles all of these functions on
behalf the agency partner through a highly skilled network of providers.
So the franchisee acts as the face of WSI in their territory and helps businesses with
their digital needs.
The franchisees job is not to handle the technical aspects.
Instead your role is to be a trusted advisor, basically a consultant helping business owners
in all areas of their online needs.
Once you have determined the needs of the company the network of WSI providers, actually
handle the technical aspect.
This allows the franchisee to do what they do best which is creating more local business
relationships and helping more businesses while the actual work is handled at the back
end.
A bit about WSI - they are the single largest digital marketing network with offices in
80 countries, and to date they have worked with over 100,000 clients.
They started way back in 1995 focusing on web design.
Today they have strategic partnerships with some of the biggest names in the digital world.
In businesses like this matching your skills to the business is critically important.
Business success will be dependent on your performance so candidates should be confident
speaking with local business owners, managing vendor relations with WSI suppliers, project
managing and reviewing progress with clients, and building your business.
While you don't need to understand everything from a technical standpoint you should understand
social media, how the internet works and the benefits it provides business.
WSI will train beyond that.
So individuals who might be a fit are Mid to senior level executives, sales and marketing
professionals, project management pros, or other professional backgrounds that related
to B2B For candidates with aspirations to scale a
business there are 2 options Solo operator which is home based and you'll work with between
50-80 clients, and the scaled model where you will have an office location, 500+ clients
and between 1 to 20 staff.
One of the major benefits of the model is there is a very high customer retention rate,
once customers see the benefits you have provided to their businesses they stay on with you.
Once you have built your client base your business can see recurring revenue, while
you simply manage existing accounts or build the business.
I have always suggested that your level of success in business will be proportionate
to the value you bring.
WSI provides an opportunity to help local companies radically improve and increase their
business and fixes a lot of problems currently experienced by business owners.
If you would like to learn more about the WSI franchise opportunity in your own local
territory I'll place a link on or below this video.
Leave your questions down below or contact us directly.
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Thank you for watching.