Hey guys I'm Claire with BELLA+CANVAS. If you've been around the skate and snow
scene you might have noticed a fashion trend with sweatshirts of cool patterns
and designs in the hood. This look has evolved over time and ported to street
styles you know and love but what you probably didn't know was how these
custom hoodies are made We're hanging with Ian and Ethan at
APLIIQ in downtown Los Angeles to show us how it's done. Today we're gonna talk
about a brand new product that you guys have probably never seen before it is
called the hood liner. Here we have a hoodie liner. The hoodie liner is all
about adding an extra embellishment to your hoodie and thinking about the
architecture of the garment and how you can do it in a unique way but we really
make ourselves different in that we offer this unique product which is
really kind of a applique process of cutting out fabric sewing it onto the
garment itself.
The hoodie liner is a trend that's been happening for a long time, we started to
see it maybe in skate and snow some of those brands were picking up that liner,
a lot of it was being done just cut and sew full garment construction but it
wasn't really happening in the on-demand space or just the custom apparel world
aside from what we've been up to. This is a premium product, you want to use
premium blanks like BELLA+CANVAS. You also can do premium embellishments like
adding hood linings and that then means you can charge a premium price. So
this isn't just a basic you know traditional garment, it's something that
really stands out from the rest and people will notice that and will pay for
it. Looking at this from a promotional
standpoint, it's definitely something that you pay like a little bit extra for
versus just like a standard one color screen print on the chest. On the other
hand there's a ton of additional marketing value because if you have 50
people at a conference walking around with this there's a lot of brand value
that you're building there. On the retail side of things, if this is like a product
you wanted a re-label as your own and you want to sell it online it's definitely
on the premium side of hoodies. A lot of customers sell these between like sixty
and eighty dollars. So when you're thinking about your artwork for your
hood liner you're really thinking about first and foremost like big kind of
repeating patterns. The hood liner is a great place to put that pattern and
really just like show the garment off in general also just patterns that have a
lot of color I personally tend to like they just really like stand off from the
garment they grabbed people's eye, they grab your attention. What we'll do is we'll
take your artwork and print out some pretty large print so you'll see this is
you know over 20 inches wide and you guys provided this awesome mural that is
also in your corporate offices. it has all of your brand impact statements so
it's like a really solid example of artwork that you can use but yeah you
can see what we'll do is we'll first print the artwork on a large piece of
fabric and then this will go through a lightweight cut and sew process and be cut
out and sewn into the liner.
The great thing about these products is you can buy one of them or you can buy
thousands of them. You can sample it, you can make one, it's not that big a deal
and then we can get into doing large runs as needed. One of the reasons we
like the hoodie liner product so much is because it's cost effective and what
that means is there's just not a lot of setup that goes into creating the job
itself. Product like this, it basically works in a very similar way to
direct-to-garment printing where it's very cost effective to be able to print
just one off sew it in the hood and then it also scales nicely so if you want to
do larger runs typically the price point can come down as well. It's also a
product that you can dropship on demand. Drop shipping is basically business
model or if you're like selling online, you're not holding your own inventory
for the product when you sell a product that comes directly to the manufacturer
and your manufacturer can send this directly to your end customer. What did
you think? Will you try this trend out? Let's talk about it in the comments
below right after you hit that like button and for more decorating tips
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