♪ [music] ♪ I'm standing here, guys, in what is possibly
the most amazing home I've ever been to.
I've been living here for the last 24 hours.
We've been shooting a special masterclass with Jon Butcher.
I've never been in a space that seems to beautiful, that is so filled with the most spectacular
artwork, that is designed to be in tune with nature, to inspire people, to think in unconventional
ways.
This home itself is a masterpiece of art.
But, the man in this home is special, because what he's created is a masterpiece of a life.
Jon is an outlier in every aspect of life.
He showed me that all the ways we've learned to define success in our life, from the time
we're little kids, to high school, to college, a lot of that is absolute rubbish, and that
there are entirely new dimensions of success which are emerging in the world today, which
are unconventional, controversial, but truly are going to lead to you building not just
a happy life, but a legendary life.
So, let me tell you a couple things about Jon Butcher and why you want to be paying
attention to this man whom we are going to be bringing onto Mindvalley Academy.
The first thing is, Jon is not a personal growth author.
He's an entrepreneur.
The chairman of the board of the Precious Moments family of companies, that has done
10 billion in sales in the past 30 years.
They create those beautiful porcelain dolls that you may have seen everywhere in the world.
And while doing that, he has started 20 additional companies.
A couple of stunning facts about Jon.
Jon is in his 50's, and recently he released a blog post that showed his body at the age
of 29 and 49.
Take a look at this image.
This man has somehow been able to defy aging.
But, it's not just health and fitness.
Jon is a grandfather.
He's got two grandkids, one on the way, four children, but you know, he's created a life
around his family and his kids so beautiful, that his kids do not go to regular school.
Jon instead, travels the world with them.
He's been to half the world's countries.
He has said, "My children will learn more in the bazaars of Egypt than in the American
public school system."
He has completely hacked the idea of raising kids, raising grandkids, and schooling.
But now, let's talk about his relationships.
I have never seen a man and woman more in love and committed to each other than Jon
and his wife, Missy.
30 years together and they have built one of the most mind-blowingly role model relationships
in the world.
But, there's more.
Jon is able to create a life where he can pursue his passions with ease.
He just became an artist this year.
In his 50s, he has sold over 100 grand worth of his artwork.
He's now being asked to create art pieces for celebrities around the world, and his
work is astonishing.
Now, Jon's secret is really simple.
But, it's unconventional and it's a secret I wish every American and world public school
system was teaching their kids.
It is humanity's loss that this is not mainstream.
His secret is a model he calls Lifebook.
See, Jon accidentally became a personal growth legend, and this is what makes him an outlier.
All of the other billionaires I've spoken to are unconsciously competent.
They are good at what they do, but they cannot retrace their steps and teach you.
Jon is consciously competent.
He's built a formula that he's applied to his life diligently for the last several decades,
and he started teaching it to people.
It started with a few close friends, and then it expanded.
Then, he started inviting people into his home, where he would get facilitators to come
and teach them this formula.
And this formula, guys, is called Lifebook.
I took it with my wife five years ago, and it radically changed my life.
And that's why for the last five years, I've been trying to convince Jon to come on camera
to bring him onto the Mindvalley community.
So, what you're in for here is a treat.
You are about to witness something that we have never done before.
We are bringing not a guru, not an author, but a brilliant outlier, a man who's ideas
are so powerful, they have the potential to shake up every single thing you think you
know about success, about happiness, about fulfillment.
Stay tuned for our upcoming masterclass with the one and only Jon Butcher.