What's up brand builders Stephen Houraghan here at BrandMasterAcademy.com and in this
video you're going to learn how to become a branding coach
with this step-by-step guide so you can evolve your offering
to build brands with your clients and coach them to become effective brand leaders as you do it
now if you're new to the channel and you want to build brands that go beyond the visuals and
the logo using strategy psychology and creative thinking then you're in the right place hit that
subscribe button and the notification bell if you want to fast track your results make sure
you grab the pro brand strategy blueprint it's a free download and the link is in the description
now the world of brands and branding is evolving it's never been easier to start a business than it
is today though building a brand is not the same for so long most newbie entrepreneurs threw as
little cash as they could at a logo and done themselves branded now although these cowboy
business leaders still exist today there is a new wave of entrepreneurs getting into the game with
their eyes open they understand that they need an actual brand and they're going out in search of
branding coaches to show them the way so in this video I want to show you how to become a branding
coach to meet this growing demand so first and foremost what is a branding coach well I created
a video recently called what is a branding coach if you haven't seen that I'll leave a link in the
description below it'll dive in in a little bit more detail but in a nutshell a branding coach is
a brand building expert who coaches their clients on the concept the development and the management
of their brand now these brand coaches ultimately create these brand leaders along with the brands
that they build for their clients so that those brand leaders are able to manage their brands to
success so in other words they don't just create the brands they create effective brand leaders as
they do it so why become a branding coach anyway well in case you missed it there is a growing
market in years past newbie entrepreneurs easily confused a logo and a brand as one in the same
today however there is simply so much readily available information online about what a brand
is and what it's not fewer business owners are going in with their eyes closed they're becoming
more aware of what they need and had to get now when i began my entrepreneurial career youtube
was a place that you went to for cat videos and influencers were your mates who always
encourage you to have one more drink now today if you want a question answered chances are there is
an influencer with a channel answering that very question from gary vaynerchuk to tony robbins and
beyond there are very few business influencers who don't take the time to highlight the importance of
building a brand in the right way now another major advantage to coaching your clients on
branding is that they become better clients through the process most client problems certainly
in the branding industry anyway happen as a result of a lack of understanding and involvement
on the client's end so they aren't involved in the process they don't understand what the brand
strategist or the designer is doing and they get confused and that's where it all starts to fall
apart they don't know what they want but they'll know when they see it they want something like
apple or nike they don't get why they should pay for a strategy these are just a few of the
problems that will crop up when your client just doesn't understand what you're doing and tries
to have their influence or tries to have their input into the process without that understanding
on the other hand when your clients understand branding and how it influences the market's
perception of their business they know what they need and they know what they need to do so
ultimately they become better clients and they're a breeze to work with so if becoming a branding
coach is something that you have your sights on or if you're looking to evolve your current offering
then these steps will prepare you for that jump step one gain branding industry experience
now there are many professional roles in the world of building professional brands and strategic
brands from copywriting to graphic design to social media management each of these roles
contribute to the growth of a brand and represent a piece of the branding puzzle a branding coach
must consider all facets of branding and the more experience they have across building brands
and across the branding spectrum the better position they'll be to coach from experience
so if you're early in your brand building career take the time to understand the variety of brand
building roles that exist and throw yourself in to gain that experience step number two
master strategy now at the core of any brand is a plan on how that brand will succeed in the market
any business going to market without such a strategy is destined to fail and this is the
overarching reason that business leaders are going out in search of branding coaches in the first
place how the brand looks is not what determines its success knowing how to develop a strategy for
a brand becomes the focus of your coaching efforts step number three develop your strategic framework
so knowing what makes up a strategic brand is only part of the puzzle you then need a system
of processes to produce strategic brands for the brands that you build with clear articulation
of what you're doing why you're doing it and the impact it will have on the success of the brand
these systems the clarity in your processes and the transfer of understanding the why behind them
will be critical in coaching your clients to a place of real understanding step number
four develop your coaching system so from your understanding of strategic brand building and your
processes to develop them in a systemic nature you have the tools that you need to create brands
for your clients but creating brands for your clients is not what you do as a branding coach
if your clients come to you looking for a branding coach they don't just want the what
they want the why and how to give them this level of understanding and know-how you need a system
to transfer your knowledge and processes to them ultimately transforming them
into competent brand leaders so take the time to define the nature of the knowledge transfer
that you're going to bring them through and use it as an opportunity to collaborate with them
and step number five define your ongoing services so once you've taken your clients through your
processes you've helped them to develop their brand and you've transformed them into a competent
brand leader you then need to decide on how you'll continue to serve them ongoing will you meet with
them once a quarter once a month once a week will you provide them education services ongoing will
you provide them execution services ongoing will you assist them with consultancy or outsourcing
remember educated clients are better clients and transforming them into competent brand
leaders builds trust so make sure you have an ongoing service to keep that relationship going
so you can grow your own business and your own brand now without a doubt the branding industry
is evolving the growing numbers of small business leaders and solopreneurs who are savvy to the
requirements of real brand building are increasing and that's increasing the demand for branding
coaches to show them what they need to know if you take the time to develop your systems you
can position yourself to meet this growing demand and to grow your own business and brand as you do
it if you want to learn more about the elements to include within a brand strategy well then this
video will help you out until next time brand like a master and I'll see you in the next video
you