- You have no idea how excited I am
for this video right now.
(upbeat music)
Hey there, welcome back to AmyTV.
I am not even prepared for what I'm about to do right now.
I just got off a plane this morning,
I took a red-eye back from LA.
If you have been following my Instagram Stories,
you're probably in tune of this a little bit.
Hopefully you've been watching some previous videos here
which I'm gonna dig into, but I'm coming back from a project
that I'm working on that I'm getting ready to launch,
which I may or may not have been teasing to you,
I have said this a million times now.
I'm just so excited to actually be
kind of actually announcing it today (laughs).
So I thought in the way that I usually do things,
is to announce by teaching,
and so this video is all about how I start something new
and what I do in order to make it happen.
Shout out to Squarespace for sponsoring this
episode of AmyTV.
They play a pretty big role in what I'm sharing with you
today, so make sure you stay tuned to the end
of the video so you can more here about that.
And of course, before we get started,
make sure you're subscribed to this channel.
I make new videos every Sunday and Wednesday,
and this is only the first
of a few videos I'm going to be sharing
with you about this thing,
this project, oh my God, this is getting a little bit old,
but if you subscribe, you won't miss
what I'm gonna share with you, I've got some good stuff
coming over the next few weeks.
I'm very impressed with myself,
I got off a plane like four hours ago,
a red-eye, and I haven't had coffee,
and we're making the hair work,
so (chuckles) let's see what we can do here.
All right, starting something new.
You've probably had the urge to start
something whether you've watched a YouTube video
or saw something cool in a magazine,
you name it, things inspire us all the time
and make us want to start something new.
So for me, this happens a lot,
and one idea was to start a YouTube channel at one point
in time, and now here we are, over a long period of time.
A lot of energy, a lot of execution went into this
and still, goes into this all the time.
So I don't take it lightly when I have this lightbulb moment
and wanna start something new.
I know that if I'm going to really start it
and do an amazing job, it's going to take a lot of time,
energy, execution, and all those things.
Probably even money.
So the first thing I do when I'm starting something new
is to allow myself to think about it
for a little while, not too long.
We don't want analysis paralysis.
But I want to make sure just
like you would with a major purchase,
are you still thinking about
that gorgeous handbag that's a lot
of money for a number of days,
a number of weeks, a number of months.
I like to analyze my ideas probably for weeks to a month.
If I am really stewing on it every single day for that long,
I know that there's something to it,
especially because the way that I think,
I see things as like parts to a puzzle,
and if I think, oh gosh, if only I was actually doing
that idea that I have, that would be perfect with what else
is going on with me right now,
the more that happens, the more I feel
like I'm selling myself on it,
and the more likely I'm going
to be consistent with that, and stick with it.
So spending some time thinking about the idea is important,
but you don't want, this cannot go haywire.
You have to make sure that it's not just something you're
dream about and talk about forever.
I'm sure if you're one of those people
that talks about your ideas with people around you
that people around you are gonna get real sick
of it at some point if you don't
actually do something about it.
Regardless of what your tactic is,
think about it, make sure you are really in on the idea,
so that when you get started,
you're not discouraged in those first couple of weeks,
months, maybe even year if it's gonna take
that long for it to be something amazing for you.
And if it's really something so amazing
that it might change your life,
it's probably gonna take you a long time to see the results
that you are dreaming about right now.
Doesn't mean you're not gonna see results
in the shorter term, but you're going to
have to wait a little bit to get to the level
that you are dreaming of.
So for me, once I've given some thought to it
and I'm ready to start talking about it,
I'm actually not one of those people
that talks about my ideas early,
because I worry that it's so bad
that somebody will paralyze me
from thinking about it further.
I like to have my own thoughts for just a minute,
just a little while before I'll talk about it,
and once I do talk about it, I try to get feedback.
I'm not great with feedback, but I know I need it.
I need other people to tell me like look,
a goat farm is kind of a terrible idea,
so can you just not do that?
I don't come up with terrible ideas,
but if I did, I really hope someone would tell me not
to start a goat farm, 'cause
that's a really bad idea (laughs).
But when I have an idea, I really try to get feedback,
first from the people closest to me
because they're going to hear
the most about it all the time.
I'm gonna be probably working on it a lot,
thinking about it a lot, asking questions about it a lot,
observing other people in my space a lot,
and so my friends and family around me just
kind of hearing what my thought process is
is important to me.
I don't know if they're always gonna be the experts,
but I do like to ask like, what do you think about this?
If I said these words to you,
what would they, what does that mean to you?
That kind of asking helps me a lot
to continue to come to my own conclusion or figure out
like, ugh, you are really missing the mark here,
people don't, don't get it.
Now, I'm also in a very special situation,
because when I ask my friends what they think,
that includes me sitting right here
and talking to you and asking you what you think,
so I have this lovely amazing community
of people who watch my content who I can also ask
and I have asked you guys about something in the recent past
because I've been thinking about it for months,
but only started asking you once I was
kind of ready to start executing,
as long as you gave me the go-ahead.
I'm just gonna hint to it for now.
You probably know what I'm talking about
if you've been watching my videos,
but I have also done that,
I have surveyed friends and family,
I have surveyed my friends
who watch me twice a week on YouTube,
and we've talked about it, and we said,
what you think about this?
Is this something you'd be interested in?
Would you care about it if I launched it
and shared it with you if I did on a weekly basis?
How do you like it?
Once I've asked around and everyone seems
to be liking my idea, I start to look at,
okay, what are my resources right now?
Specifically, time.
What is my bandwidth to do this?
How would I need to do it if I'm
going to be doing something on a very consistent basis,
this isn't something that's gonna happen just once or twice,
it's gonna be something that happens on a weekly basis,
so if that's the case, do I have the bandwidth for that
and if I do or don't, how do I make it work
or how can I try to make it work if I don't?
One of those things for me,
these videos is a very good example of this,
I've talked a lot in the past about if you
want to be consistent with video,
then you can batch record these videos,
so is there a way of batching my new ideas
so that I can stay consistent with it
and continue to be able to live a life
where I am not drilling myself into the ground,
we don't want that either.
You're gonna have to work really hard
likely at what you're gonna do,
but you also need to be able to survive your life.
And that's really important
to me when I'm going after the life that I want,
I wanna be able to survive it (laughs), but enjoy it,
meaning totally enjoy it.
Looking at time, looking at money,
looking at resources, looking at anyone who can help me,
talking to people who want to sort of help in that effort,
whether they need to get paid for a service
or whether they are willing to contribute for free
or whatever the case, it complete depends on
what your idea is.
But now that I have an idea of where my time would be spent,
how it would get done, where the resources would be,
this becomes the planning stage.
So now I'm gonna plan from A
to Z what does a good piece look like
if I do this every single week,
and how do I make sure I get it done,
how much of it can be batched?
Does it need to be real time?
And so I plan things out, similar
to how I would plan out a video like this.
But I want to be able to look at it on paper and say,
okay, this is feasible if I'm going to do this.
So really outlining, giving yourself
that guide to do the thing
that you want to do is super important and for me,
very much a planner, super important,
so I really have to look at that layout and go,
okay, this makes sense to me.
This is something I can do.
So now you're kind of on the up and up,
right, you love your idea,
because you're still thinking about it,
you're asking people about it,
and they are giving you that feedback,
so you've gotten that.
And then you are starting to get into the planning phase,
because you've seen where your time
and resources are going to be through this.
There's only one thing left to do, and that's to do.
So if the list of things is you need to do this,
you need to batch this, you need to go get photos taken
of this, you need to create this,
you need a website for this,
now it's just a checklist of things that need to get done,
and looking at the dates for which your goals are,
like if my goal is that this
is out into the world by x date,
reverse engineering that and saying,
well, this is when I need to have each
of these checklist items done based on that due date,
this would need to get sooner than that,
and this can be done right at the last minute,
knowing what that timeline is gives you a guide
of what you need to get done now.
I'm following that to-do list.
So (laughs) the thing that I'm starting at the moment,
the thing that I've been following this whole process for
to do and the thing I've asked you about
in the past is a podcast.
I've finally come to the conclusion
and started the execution process on launching a podcast,
which I plan to launch in mid-October,
I'm gonna give you the specific date in an upcoming video.
But because I did all those things,
time, resources, energy, checking with people to see if they
like the idea, you said you like the idea,
I'm really hoping you're telling the truth about that,
because it's time to go on this.
It was time to do, and so the first thing
that I did was start to reach out
to people who I thought would be insanely valuable for you,
especially in the kickoff of a brand-new show,
to hear from, if we are continuing
this conversation on the YouTube channel
of going after the life that you want.
If you could hear from successful people
who have done an incredible job
of doing the things they needed
to do to go after the life that they want,
I want to be able to talk about
that in a new way in a different format.
So we're always gonna continue to talk about
that here on the YouTube channel,
you and me, but these conversations
with other people who also bring amazing experiences
to the table will happen on my podcast.
So my big step in addition
to getting ready to plan a website,
which I'm gonna talk to you about that in a second,
talking to somebody who's gonna help me edit files
and things like that, get the video,
not the video, oh my God, it's all about video
for me (chuckles), that the podcast launched when it needs
to, the really big thing I needed to do to get ahead
was to talk to the people who I wanted to share with you.
So I was like, okay, I talked to Squarespace,
they said we wanna help you with this,
and they helped me accumulate some money in order to be
able to fly to LA and talk to four people
that I wanna have on the show right off the bat,
and I had Blake come with me,
Blake on my team at After Mark,
he set up video cameras and helped me get
all of these interviews, four interviews in 48 hours,
which is really tough, by the way,
I did not have enough coffee,
I did not have enough energy for this.
When you step off of a plane
and immediately interview someone,
and then you get in a car
and you have to drive basically two hours everywhere,
because it's LA, to interview the next person,
then you just immediately go to sleep so you can wake up
and do two more the next day,
and then get on a red-eye, it was a lot,
it was a lot, it was so much fun,
and I'm so excited to share that energy with you.
Just so you know, and I did mention this before,
I am aware of Skype and Zoom.
I do realize that you can have conversations with people
and not fly somewhere, but I personally think
that the state of content today,
in order to make it the most amazing experience for you,
means having that chemistry with somebody in person
and making that conversation happen,
so I am pretty much refusing to do Skype right now,
like maybe if like a former president wanted to talk to me
and they can only do Skype because of security purposes,
we could make a pass, but likely, that's not gonna happen.
I'm probably gonna sit down,
a lot of women I want to share with you
who have done incredible work in their life,
but meant to, and so that's why I'm not using Skype
if you're wondering (chuckles), I know I'm gonna get
that question, so I had to get that out there.
So here is just a quick glimpse
of the interviews for these next first actually,
first episodes of the podcast.
(engaging music)
You are actually gonna hear
from these people that I talked to
before the podcast is available,
and the will be here on the YouTube channel.
Like I said, I'm going to have a couple
of things for you, for you to test the waters with the show,
see if you like it by sharing some
of the content here on YouTube first before
we launch the podcast, so like I said before,
if you're not scribed, you're not going to see this stuff
likely, so you've got to get subscribed
so you don't miss out on that content.
I want you to meet these people,
I want you to feel the five of the podcasts in the show
that I want to share with you,
and see if is a good fit for you,
so that when we are live, you will go
and subscribe when it is time.
This is all a part of this starting something new process.
You've got to be on this team with me, okay?
We have to do this together,
so join me and let's make sure this is a real thing, okay?
Like I said before, if not for Squarespace,
they are my partner in this launch right now.
You're gonna hear more about them in the future,
because not only are they helping me make happen
the interviews that I want
to share with you by getting me out to places
like LA and New York and big cities
where there's a lot of people
that I can sit down with in kind of a quick burst,
Squarespace making that happen is so important and because
of that, because I love their product,
because I really appreciate their support,
I am using Squarespace for the podcast website.
The podcast will have its own website,
it's gonna be great for show notes,
and things like that, where if you're trying
to find some information that you maybe heard on the show
at one point, you want to click a link
to find out about something
that somebody bought or something
like a book that somebody read that was amazing.
Squarespace is going to be the home
for this podcast website.
Squarespace is the resource to use to build a powerful
and beautiful online platform,
so it just made so much sense to partner with them on this,
and I'm so pumped about it.
I love how they support creatives,
I love how innovative that they are,
and they are an absolutely fantastic place.
If you're thinking about starting your next thing,
if you're starting your next thing,
you probably need a website,
it's 2018 (chuckles) like everyone has a website
for everything, and Squarespace is so
easy to work with and so reliable.
You have the beautiful layouts
and the hosting in all in one place
and I highly recommend that you check them out.
If you are ready to give that thing a try,
I want you to check out Squarespace.
Go to squarespace.com/amylandino,
and you're gonna get a free trial
and 10% off your first purchase.
That link is in the description below.
Okay, so that's the deal.
That's how I start something new.
Hopefully you're thinking about that as well.
If you're interested in more information on the podcast,
what it's called, how you can subscribe,
all that fun stuff, more details are coming very soon
and they will be here on this channel.
It won't be in the next video,
but it will be in a video very very very very soon.
So make sure you are tuned in for that.
That's all for today, socials,
thank you so much for tuning in.
I appreciate it as always.
Make sure you subscribe for good vibes
and remember to continue to go after the life that you want.
Cheers.
(upbeat music)