Hey, restaurant owners. Today, I want to talk to you about how to kick
butt and take names in your restaurant over the next 90 days.
My name is Ryan Gromfin. I'm an author, speaker, chef, restaurateur,
and the founder of TheRestaurantBoss.com,
as well as RestaurantProfitAndPerformance.com
We all know the story of The Tortoise and the hare,
you know where the hare runs out of the gate and the race,
gets way ahead of the tortoise,
but then runs out of energy and eventually The Tortoise catches up to win the race,
and this is exactly how most restaurant owners think.
They treat their business like a marathon, where it's more of the same every single day
and they're running out of energy.
It's today, it's month after month, it's week after week,
it's year after year of the same and the same,
but you never really get what you want accomplished.
But I have a challenge for you today - instead of thinking of the next year as a marathon,
I want you to think of it as four 90-day sprints,
all-out sprints and so if we had to think of it from today
to the next 90 days,
I have a question for you - what's your theme?
What's the one thing you could focus all of that energy on
for the next 90 days?
For some of my clients, it's on growth but we know that there's three ways you can grow your restaurant.
You can get more new customers,
you can get your current customers to spend more money,
or you can get your current customers to come in more often.
So just thinking about growth is not focused enough for a theme
becauseyou can see how if you picked one of those topics for the next 90 days,
focused all of your energy on that and ran an all-out sprint,
the kinds of results that you can get in your restaurant.
And yet some of my other clients like to make a focus on lowering their expenses.
You may be in a position where you don;t even know your numbers yet so maybe your theme
for the next 90 days is to get more focus on your numbers to understand
your food cost and your beverage cost a little better,
so then in your next 90 days’ sprint, you could really determine
is it growth that we need or do we need to cut some expenses?
So my question is, what's your theme for the next 90 days?
Now in order to ensure your success over that next 90 days’ sprint,
I am going to give you five tools that will dramatically help you
over the next 90 days in that sprint.
The first is, know your outcome.
You have to know what it looks like when you get there. You have to know that you've achieved.
The second is to know why.
‘Why’ is it important right now in this moment for you to set the goal,
the theme of the next 90 days to be an all-out sprint,
that's what's going to keep the energy up.
If you ever lose your energy, I want you to look back at your reasons why you decided
right now was the time.
The third is to take massive action, not some small little lazy action
that will make a little bit of a change,
you know like The Tortoise just kind of mosey along.
No, this is a 90-day all-out sprint. You need to be like the hare, you need it…
you need to crush it, you need to take massive action.
The fourth is to measure your results. You have to come up with some KPI,
some key performance indicators to know if you're on track or not,
to know that you're getting closer or further
to your goal, which brings us to the fifth, which is to adjust,
to adjust and implement.
So as you're measuring if you get a little bit off-course, you have to quickly get back on course,
or if things are working really well, keep doing more of that.
Now, the sixth, the bonus little tool that I want to give you
is to rest and relax. So after this 90-day sprint, after it's all out all,
of your energy, all of your focus, everything that you're doing to make this happen,
take a couple days off, but I want you to schedule that.
Take a couple days off, spend a couple days with your family,
maybe you go out of town, maybe you don't, maybe just play around a golf,
but I want you to recharge your batteries so then when you come back in
and set that next 90 days’ sprint, you're ready to go.
So, then my question for you right now is - do you have a theme for the next 90 days?
If you do. I want you to put it in the comment section below.
If you don't, I want you to come up with one right now while you're listening to this video.
What's your theme for the next 90 days?
Then, I want you to download my 90-day planner,
it'll be somewhere below this video here.
There'll be a button for you to download that, it's completely free and I want you to take five minutes
right now when you download it and fill out that first page,
then the other pages will help keep you motivated throughout this next 90 days’ sprint.
Listen, if you love this video, I want you to click the like button below here.
Actually, I don't want you to click the like button,
I want you to smash that like button, I want you to leave me a comment,
and I want you to tell the world that you have a 90-day theme
that they need a 90 day theme, and I want you to declare it in the comment section below.
I had a ton of fun making this video for you. I hope you enjoy listening to it.
Let's keep the conversation going and remember to smash that like button
and download the 90-day planner.