- There is more to SEO than just on page factors.
Hey everyone, I'm Neil Patel,
and today, I'm going to break down
how to audit your website's SEO for rankings
beyond just technical fixes.
(upbeat music)
Before we get started,
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Most SEO audits are focused on technical fixes.
While these are important,
they're just not strategically aimed
at improving rankings for specific keywords.
You want to use a traffic analyst or an Ubersuggest,
and more specifically, the keywords by traffic report.
This will end up showing you the keywords
that are sitting on pages two and three.
If the keywords you're ranking on those pages
are directly related to the main topic of the page,
then what I want you to do
is add additional H2 subheading including that keyword
within that page, and I want you to write a few paragraphs
talking about the main keywords around that topic
that rank on page one for this keyword
that they're writing about.
And include rich content
like images, stats, and video,
and then check your rankings for the secondary keywords
in a month and keep iterating gradually
until you find a sweet spot.
If those keywords are directly related
to the main topic of your page,
then I want you to create a new content piece,
look into the top rank pages for that keyword,
and then figure out the topics
that you should be writing about,
the length of those content pieces,
which other forms of rich content you should add,
such as images, infographics, videos, and stats.
In other words you're taking that new keyword
that's not really related to your page,
you're seeing where competition's doing,
and you're trying to one up them,
and you write better content than them.
Here's something that we like doing
that a lot of other people aren't doing
that just really helps, there's a saying,
8 out of 10 people will read your headline,
but only 2 out of 10 will read the rest of your content.
So once you optimize your headline with the keywords,
what we like doing when we're writing the content,
we like actually taking that same concept
of creating powerful headlines
and doing that with our subheadings,
because if you can keep people engaged within your content
through your subheadings,
using storytelling as well to keep people engaged,
and then putting customized images within your article
using tools like Canva, which you can do for free,
what you'll find is you'll get more and more people engaging
with your page and linking to them,
and especially, if some of the images that you include
have stats and data and your company logo on there,
people will start embedding them onto their website
and linking back to you.
We found that that helps so much
when you're creating content around new articles
that your competitors rank for
that you're not really going after yet.
Another thing that takes a lot of time,
but it's super effective,
is actually just go and see,
"All right, what are all the other articles
around the web related to this article?"
Let me go to search.twitter.com or put .com/search,
and put in that URL and see who tweeted out.
Go build relationships with those people,
so then as you're building relationship with those people,
you want to hit them up.
"Hey John, I noticed that you shared this article by Eric,
and I actually have a similar article
that just came out that covers A, B, and C that his didn't.
Check it out, and if you like it,
feel free to share it with your audience, cheers, Neil.
P.S. If I can share any of your content, let me know,
I'd love to share it."
And what you'll find
is even if you don't have a lot of followers,
people are flattered, they want to build relationships,
because keep in mind, these are social networks,
they're not islands
where can people stand off by themselves.
As long as you're willing to reciprocate,
you'll get so many people sharing your content,
that sole shares will bring in more traffic,
some of those people may link to you,
subscribe to your email newsletter list,
and then you can keep blasting them up.
And the thing that people don't talk about with SEO,
which is one of the most important factors,
everyone talks about content creation.
If you're going to leverage a strategy
and do better than your competition,
you need to create lead magnets,
so you can use tools like Hello Bar,
create an offer like a free e-book,
or lead quizzes and critic quiz, collect emails,
and then you email people every time you have a blog post.
If you don't do this, you won't get as much traction.
Now, if you produce more than a few posts a week,
you don't want to email them every single day,
because that's just going to be overwhelming,
but just pick your best ones and email them,
because this will create more traction
and most social shares as well.
So if you follow this,
you're going to rank better and start beating your competition.
Use this tool, you'll do well,
and use the other steps and processes
that I just broke down.
If you want my agency to do it all for you,
check out NP Digital.
If you enjoyed the video, like it, share it,
tell us how you fell about it.
Thank you very much.