STUART: I WANT TO INTRODUCE YOU
TO SOMEONE WHO INTRODUCED THE
WORLD TO SKINNY GIRL MARGARITA.
IT WAS A PRODUCT LINE AND IT WAS
SOLD IN 2013 FOR $120 MILLION.
THIS POWERFUL BUSINESSWOMAN ALSO
ORGANIZES AID TO THE TROUBLE
SPOTS OF THE WORLD WITH HER BE
STRONG INITIATIVE.
YOU KNOW WHO I AM TALKING ABOUT,
IT IS BETHENNY FRANKEL AND
BETHENNY FRANKEL JOINS US NOW.
MY FIRST QUESTION IS THIS, YOU
WERE A NEW YORK CITY HOUSEWIFE.
WHY DID YOU LEAVE THE CITY?
>> I WAS.
THAT IS SO FUNNY, I LEFT THE
CITY BECAUSE I WANTED GREENER
PASTURES.
I WANTED MORE SPACE AND
OUTDOORS, I LIKE TO SEE THE
OUTSIDE AND I WANTED TO FEEL
SAFER.
I DIDN’T WANT TO FEEL IN THAT
HUSTLE AND BEING SO ALERT YOU
HAVE TO BE TO BE IN NEW YORK
CITY.
I JUST WANTED A GREATER FEELING
OF FREEDOM.
STUART: HOW DO YOU FEEL NOW?
I ASKED THE QUESTION BECAUSE
THERE IS A TERRIBLE SHOOTING ON
THE SUBWAY OVER THE WEEKEND.
WE JUST GOT A REPORT OF A
MACHETE ATTACK JUST 20 BLOCKS
FROM OUR STUDIO HERE.
ARE YOU BEING KEPT OUT OF CITY
AGAIN CONTINUALLY BECAUSE OF
FEAR OF CRIME?
>> I DID HAVE SOME EXPERIENCES
PERSONALLY WITH CRIME DURING THE
PANDEMIC.
I THINK THAT THERE HAS BEEN A
LEVEL OF DESPERATION AND STRESS
AND IT’S HEIGHTENED, WHAT IS
GOING ON IN MANHATTAN HAS FELT
HEIGHTENED TO ME.
ENERGY ENERGETICALLY WHAT IS
HAPPENING WITH PEOPLE, THESE
OCCURRENCES ARE SUPPOSEDLY RARE
I NEVER HAD A OCCURRENCE IN MY
LIFE.
IT IS RECENT I HAVE.
I LIKE TO ERR ON THE SIDE OF
CAUTION BECAUSE I HAVE A
DAUGHTER, I FEAR FOR HER SAFETY.
I WANT TO MAKE SURE, WITH KIDS,
WE WANT TO MAKE SURE THEY’RE
SAFE.
WE CAN’T TAKE ANY CHANCES.
SO I WOULD RATHER HER NOT BE IN
ENVIRONMENT WHERE THERE IS A
LITTLE BIT OF HOSTILITY RIGHT
NOW.
STUART: I WANT TO LEAVE TIME FOR
YOUR BOOK, YOU HAVE A NEW BOOK
OUT.
THE TITLE, BUSINESS IS PERSONAL.
THE TRUTH ABOUT WHAT IT TAKES TO
BE SUCCESSFUL OR, WHILE STAYING
TRUE TO YOURSELF.
I KNOW YOU FOR A STRAIGHT
TALKER, ALMOST OUTSPOKEN SPEECH.
IS THAT YOUR BEST ADVICE FOR
BUSINESS, TALK STRAIGHT AT IT?
>> YOU HAVE TO DEVELOP A RESPECT
FROM PEOPLE BEFORE YOU CAN HAVE
THAT LUXURY.
EVERYBODY SHOULDN’T BE TALKING
AT ANYTHING PARTICULARLY IN THE
BEGINNING.
THIS BOOK A TOOL KIT, A
GUIDEBOOK FOR PEOPLE THAT WANT
TO GET INTO BUSINESS, HAVE AN
IDEA, ET CETERA.
I THINK THAT YOU SHOULD PROTECT
YOUR REALM WHICH IS YOUR
BUSINESS, YOUR BRAND, YOUR
CULTURE AND ESTABLISH WHAT IT
MEANS AND WHO YOU ARE.
ME BEING A STRAIGHT TALKER
SOMETHING I HAVE A REPUTATION
FOR BECAUSE I DON’T MINCE WORDS.
I, NEGOTIATE WITH A VERY
STRAIGHTFORWARD METHOD AND
PEOPLE TRUST ME.
THEY MAY NOT LOVE ME BUT THEY
BELIEVE ME.
SO I’M --
STUART: CAN YOU BE A STRAIGHT
TALKER, I KEEP INTERRUPTING YOU
I’M VERY SORRY.
>> THAT’S OKAY.
STUART: CAN YOU BE A STRAIGHT
TALKER, CAN YOU BE DIRECT AND
PERHAPS A LITTLE HARSH IN THIS
DAY AND AGE WHERE YOUNGSTERS
DON’T LIKE TALKED TO LIKE THAT?
>> WELL, YOU HAVE TO COMMAND
THEIR RESPECT AND PEOPLE KNOW
THAT I MEAN BUSINESS.
I’M A SERIOUS PERSON.
AND I AM A GOOD PERSON AND
BUSINESS IS PERSONAL BECAUSE
IT’S ABOUT YOUR FAMILY AND THE
TIME YOU TAKE AWAY FROM YOUR
FAMILY, PAYING YOUR RENT, THAT
IS EXTREMELY PERSONAL.
I TAKE BUSINESS VERY SERIOUSLY.
AS A PERSON I HAVE INTEGRITY AND
IN BUSINESS I HAVE INTEGRITY.
HOW I’M SPEAKING STRAIGHTFORWARD
TO YOU, IS HOW I AM.
PEOPLE DON’T HAVE TIME AND WANT
TO WASTE TIME.
THEY WANT TO BE WITH THEIR
FAMILIES.
YOU DON’T HAVE TO GO TO BUSINESS
SCHOOL.
THE PANDEMIC HAS SHAKEN
EVERYTHING.
NOW THERE ARE SOME
OPPORTUNITIES.
I THINK PEOPLE HAVE TO GET ON
THE ROAD, MAKE THE MISTAKES AND
LAYER THEIR CAREER.
STUART: INDEED.
BETHENNY FRANKEL, A REAL