before you even think about clicking send and delivering your designs to a client or showing
them off stop i have an important checklist that will help you reach design approval
a whole lot more in your career your designs can fail for so many reasons and we're going to look
at some very helpful tips in today's video but before you do or think about any of that stuff
just a quick friendly reminder that you need to be using contracts you want to get paid in full
and without wasting a whole lot of your time and so do remember to use contracts for your artwork
too many designers are still failing to add this into their workflow and yet it's one of the most
important things that you can do anyway moving on spell checking now i am the self-confessed
typo king well at least when it comes to making youtube videos because i often rush things
and a few spelling errors do sneak through the internet but when it comes to my design projects
i am so careful to look for typos because they will waste your time and also the clients time
and they just look really unprofessional adobe software and other design programs have built-in
spell checking systems so make sure to use them and check your artwork before sending
whatever it is that you're designing you never want the reader to see a glaringly obvious typo
due to your lack of concentration in a similar way you don't want the text to print out with
anomalies or issues so when you send your designs to be printed if the printing company
doesn't have your fonts on their computer this can result in big issues for you and your designs
you can always of course make sure the fonts are embedded or that you flatten the artwork as well
and again just get used to your software and know how to do these things really really easily one
thing many designers do is to outline the text so it's no longer a font but if you do this remember
to save a different version of your design where the text isn't outlined so you can edit it later
oh and just a heads up it is technically illegal to send font files to different people
but many designers do this to get around not having to outline or flatten the text
before sending the designs to a client have another good read over the brief the brief is
basically your roadmap for your entire project so do have a read through again and see if your
design does respect what is written in that brief you're going to want to make sure the design does
things like appeal to the target market and also expresses the brand's message reading the brief
throughout the project is a great thing to be doing and you should be doing that but before you
click send have one last a quick flick through the brief and see if each point has been met
and ask yourself if the design does it justice the files you send to the client need to be named and
labeled correctly it's no use just titling your design like file one or design one or something
like that title it with the project name your name and then also the dates the file has been made
this will make your life a whole lot easier and also of course your client's life a lot easier too
and it's just a really good design etiquette thing to be doing you don't want to be roaming
around your design looking for files all day long now another technical points that you
want to review on your design before hitting that send button is the alignment if text elements and
other design assets on the design are obviously not aligned then your design is going to look
really unprofessional and it often can look worse than a typo when in doubt align to the left as a
general kind of rule but of course you can align things centrally speaking or even to the right
it depends on your design but the trick is just to be consistent now this is one of the
most important things to do before sending your designs to our clients and that is test printing
your work not only can you see if the colors print out okay and they're nice and flush and on point
but when you see a design actually printed out on paper you often will notice things you previously
didn't when looking at it on a screen this can help you think about your design's effectiveness
from a different mindset all because you simply have something printed out physically in your hand
and i have been really stretched over the weekend and this video today is kind of a re-upload i made
some alterations and added a few things here and took a few things away there but yeah a few of you
might have seen this video from the past in my channel but i do have some great content lined
up wednesday and also friday so stay tuned for that and until next time design your future today
peace
you